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Family ideal and real: the change of the image of the family in selected works of Mexican American authors
Sládková, Magdalena ; Ulmanová, Hana (advisor) ; Kolinská, Klára (referee)
The fact that in the twenty-first century Latinos became the largest ethnic minority in the United States is inevitably mentioned in any recent publication on Latino population in the U.S. l People of Mexican origin form the largest percentage of the Latino group, 58%, according to the 2000 U.S. census.2 Mexican Americans have a long history of settling in the United States, nevertheless, their disadvantaged position in the American society is evident. They are usually located among the working-class, have low income, and also low educational attainment. Some social scientists, whose works will be mentioned in this thesis, believe that it is the Mexican American culture that prevents this population from success; others attribute it to discrimination and negative stereotypes of Mexicans that are perpetuated in the American society. In the 1960s and 1970s the Mexican American civil rights movement, known as the Chicano Movement, decided to end the discrimination and other social problems by supporting Mexican American nationalism. One of the ways to increase their national pride was to point at the Mexican American family as a source of strength and a symbol of unity of all Mexicans in the United States. The Chicano Movement asked artists to create works of art that would represent the Chicano family as an...
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Development of on-demand portals. Netflix and his original programming extension.
Sládková, Magdalena ; Štoll, Martin (advisor) ; Švelch, Jaroslav (referee)
The aim of the thesis 'Development of on-demand portals. Netflix and his original programming extension' is to map the production, marketing and distribution strategies of Netflix, the largst on- demand platform in the world, in context with the current state of linear television broadcasting. It can be pressumed, that both the on-line distribution and original content programming of on-demand platforms will contitnue to grow. The thesis examines the programming of Netflix, in regard to other international platforms and also compares the business and marketing strategies of Netflix's biggest rival - cable television HBO. The last chapter reveals current environment of on-demand distribution in the Czech Republic, in contect with Netflix's expansion on the Czech market in the newt two years and its possible operation on local market.
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La Familia: Analýza rodiny ve vybraných dílech mexicko-americké literatury
Villatoro Sládková, Magdalena ; Křížová, Markéta (advisor) ; Prajznerová, Kateřina (referee) ; Kozák, Kryštof (referee)
This dissertation reassumes the research and literary analysis conducted in my Master's thesis "Family Ideal and Real: The Change of the Image of the Family in Selected Works of Mexican American Authors" and extends its scope. As an interdisciplinary work, it examines the connections between history, sociology, and literature. Family as one of the central values in the Mexican American community, started to be oficially celebrated as such during the Chicano Movement, in the 1960s and 70s. However, the family was viewed as warm and nurturing by some people, and as strict and rigid by others, and this dichotomy is represented also in literature. After opening the dissertation with a discussion of Charles Taylor's and Will Kymlicka's view of multiculturalism, I move on to the analysis of the Mexican American family and address several statistics, which describe and analyze the position of Mexican American minority in society and also the Mexican American family, focusing especially on the common stereotypes and supporting them or refuting them with research studies on the specific topics. The literary section of the dissertation analyzes three segments of Mexican American literature: literature by Chicana authors, autobiographical narratives, and children's literature; and assesses the representation...
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Family ideal and real: the change of the image of the family in selected works of Mexican American authors
Sládková, Magdalena ; Kolinská, Klára (referee) ; Ulmanová, Hana (advisor)
The fact that in the twenty-first century Latinos became the largest ethnic minority in the United States is inevitably mentioned in any recent publication on Latino population in the U.S. l People of Mexican origin form the largest percentage of the Latino group, 58%, according to the 2000 U.S. census.2 Mexican Americans have a long history of settling in the United States, nevertheless, their disadvantaged position in the American society is evident. They are usually located among the working-class, have low income, and also low educational attainment. Some social scientists, whose works will be mentioned in this thesis, believe that it is the Mexican American culture that prevents this population from success; others attribute it to discrimination and negative stereotypes of Mexicans that are perpetuated in the American society. In the 1960s and 1970s the Mexican American civil rights movement, known as the Chicano Movement, decided to end the discrimination and other social problems by supporting Mexican American nationalism. One of the ways to increase their national pride was to point at the Mexican American family as a source of strength and a symbol of unity of all Mexicans in the United States. The Chicano Movement asked artists to create works of art that would represent the Chicano family as an...
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Fructification of VoD as a new distribution channel
Sládková, Magdalena ; LAMPEROVÁ, Marta (advisor) ; ULDRICHOVÁ, Helena (referee)
Internet and new technologies have brought a new model od non-linear distribution - Video on Demand. Both producers and television stations had to necessarily respond to this situation, and thus change its existing distribution strategies. The aim of my bachelor thesis is to present models already operating in other European countries, as precedent for this new emerging industry in the Czech Republic, and also to map the current state of the domestic offer of VoD services.
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