National Repository of Grey Literature 104 records found  previous11 - 20nextend  jump to record: Search took 0.00 seconds. 
Research for brand identity Fit&Body
Hladišová, Michaela ; Ruda, Tomáš (advisor) ; Holánek, Michal (referee)
Title of Study: Research for brand identity Fit&Body Thesis Objectives: The main aim of this bachelor thesis is designing a definite sample of brand for studio, which offers massages and activities, wich are destinguished from the competion. Additionaly to that, the bachelor thesis sheds a light on competition analysis, analysis of the brand Fit&Body, conducting interviews with studio's clients, experts on branding and marketing and subsequent implementation of the findings into the process of building the brand based on the conducted research. Methods: In order to be reached the ultimate goal of the bachelor thesis the following methods have been applied:  analysis of competition brands,  analysis of building the brand Fit&Body,  in-depth interviews. Thesis Results: Based on the interviews with clients and the experts, some of the brand features have been changed. The brand name has remained Fit&Body as well as the font. The original slogan "Aby záda nebolela." has been replaced by a new one: "Pro zdravá záda.". And only partially has been modified the logo. Authentic style of the logo remained the same, the red leaf with the sign "krása" has been removed and signs in the yellow and green leaves have been replaced by words "cvičení" and "masáže". In contrast to the original version, the new...
Skechers company's strategy of marketing communication for the Czech market
Nováková, Michaela ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Strategy of marketing communication for Skechers on the Czech market Goals: The main objective of my thesis is to create a marketing strategy of communication for the Skechcers brand on the Czech market. This goal is based on identifying the biggest weaknesses of the brand. An important aspect of my thesis is also the comparison and inspiration of selected competitors, which are Nike and Under Armour. The target group of the communication strategy will be Generation Y in the Czech Republic. Methods: The practical part of my thesis, thus qualitative marketing research, was done in the form of an interview with two representatives from Skechers and Under Armour. The interview was centered around a previously prepared questionnaire, which was almost the same for both respondents - the only change was the name of the firm which the respondent represented. During the interview we focused on seven sections, which I discribe more in my thesis. A second method was used for the analysis of electronical documents and materials about existing marketing communications of Skechers and selected competitors. Results: The analytical part of the thesis is consisted of undertaken interviews with the representatives of Skechers and Under Armour. The results showed that Generation Y exclusively uses Under...
Research of image of selected Czech biathletes
Šustrová, Tereza ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Research of image of selected Czech biathletes Objectives: Main goal of this work based on marketing research is to analyse and evaluate image of selected Czech biathletes via questionnaire survey for general public in period before and after the World Championship and to compare results. Methods: In this work is used quantitative method of electronic survey. Survey was designed based on scale of biathlete's image mark, which was translated by literal edited translation method. Data collecting was ongoing in March in two phases, before and after the Biathlon World Championship 2019. For evaluation were used statistic methods and for compare results was used method of comparison. Results: The research result show that image is very subjective and it can be changed very fast. It can be changed based on performance of biathletes or based on different respondents' opinion. From general point of view based on this work we can say that Marketa Davidova is reaching best image. Keywords: brand, athlete's brand image, biathlon, marketing research, analysis, world championship
Communication mix - it significance for informing and winning the consumer
Palátová, Karolína ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Communication Mix - Its Importance to Informing and Persuading Consumer Objectives: The objective of the thesis is to analyze and evaluate the current marketing communication of JOYfit sports studio from the viewpoint of both consumers and management of the studio. On the basis of gathered results create suggestions and recommendations for improving marketing communication studio, which should help the company to get more customers. Methods: In the thesis is, for finding out the current marketing communication, conducted an analysis of secondary data and after the method of qualitative research using in-depth interviews was used. Marketing communication is firstly examined from the viewpoint of management of the company than from the viewpoint of the customers. Results: On the basis of conducted interviews a few shortcomings which the JOYfit sports studio has in its communication with the clients were found out. Possible recommendations and suggestions, which would lead to improvement of the marketing communication, were created. Suggestions will be presented to the management of the studio. Key words: Marketing communication, promotion, advertisement, marketing research, interview, online, social networks.
Management and satisfaction of judges in the Czech Handball Federation
Uhlíř, Jakub ; Tůma, Martin (advisor) ; Ruda, Tomáš (referee)
Title: Leading and satisfaction of referees in Czech Handball Federation Objectives: The main aim of this thesis is to illustrate the current structure of referees' management in the Czech Handball Federation and to determine the satisfaction of the referees and the governing bodies with the existing system. Methods: In order to meet the stated goals, quantitative research methods are used, namely electronic questioning of referees. Furthermore, qualitative research, including an in-depth interview of a member of the Referee Commission of the Czech Handball Federation. Results: The results showed small gaps in both satisfaction and refereeing system, which were supplemented by recommendations for improvement of the current situation at the last part of the thesis. Keywords: leading, handball, referee. satisfaction
Concept of marketing communication of the Czech Handball Association
Jačková, Eliška ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Concept of marketing communication of the Czech handball federation Objectives: The aim of this thesis is create a project presenting proposals for the improvement of the marketing communication of the Czech handball federation. These proposals will be based on analyzing and evaluating the current state of the marketing communication of the Czech Handball federation. Methods: The necessary data for this thesis was collected by qualitative methods. These methods include an analysis of relevant documents, a semi-structured interview with communications specialist of the Czech handball federation and structured interviews with active players and fans. The theoretical part was completed by a study of academic literature. Results: The result of the thesis is the proposal of the new marketing communication, which is based on the found strengths and weaknesses of the current one. The proposal is based on the real possibilities of the Czech handball federation. The proposal is mainly composed of financially low-cost tools - online marketing, PR, and sales promotion. Keywords: handball, Czech handball federation, marketing communication, semi-structured interview, interview using the instruction
Popularity of esports in Czech Republic.
Houda, Adam ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Popularity of esports in Czech Republic Objective: The objective of this bachelor thesis is to find out the popularity of esports in Czech republic. The primary aim of the thesis is to figure out if the people of Czech Republic were interested in attending a big esports event which would take place in the Czech Republic. The thesis further focuses on respondents' knowledge of Czech and world esports teams and players. Methods: Research was done by questioning. The main instrument of the thesis was electronic questionnaire, which was tailored specifically for the purpose of this thesis. Resultsy: Results of this research show, that people of the Czech Republic are more and more aware of esports. The majority of respondents, that are actively interested in esports, showed big interest in attending the tournament. Respondents also showed solid knowledge of Czech and world esports scene. Keywords: Questioning, Videogames, Tournaments
Teambuilding program for specific group
Haftaňak, Miroslav ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
This bachelor thesis deals with a teambuilding program for a specific working group. More precisely, with its creation and with its piloting on a group, similar to the target group . The thesis has two parts. In the theoretical part, the thesis deals with the analysis of the term teambuilding, history of teambuilding and current trends and activities in teambuilding. The practical part of the thesis deals with the creation of the program itself, the creation of particular activities and the realizacion of this program. Key words: teambuilding, experience, outdoor, group, work team, communication, confidence, entertainment
Funding Opportunities For Ice Hockey Club Slavoj Zbraslav
Veselý, Štěpán ; Ruda, Tomáš (advisor) ; Bříza, Matouš (referee)
Title: Funding Opportunitites For Ice Hockey Club Slavoj Zbraslav Objectives: The key objective of this thesis is to find out new possibilities of funding the ice hockey club Slavoj Zbraslav, especially from public funds. In addition, proposals for the specific grants, that the ice hockey club can use, are made as a part of the thesis. Methods: The thesis use a qualitative method of an interview to collect the primary data. Further the secondary data are analysed with the methods of descriptive analysis and analysis of the documents. Results: The ice hockey club Slavoj Zbraslav does not use all possible grants for funding. Therefore, some of the funding program were selected and new proposals for grants were suggested. Keywords: Sport, grant, ice hockey, non-profit organization
Marketing research of the customers' satisfaction in RS Sportcetrum
Brožová, Ivona ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research of customer satisfaction at RS Sportcentrum Objectives: The goal of the bachelor thesis is to find out,through marketing research, the customer satisfaction of the services offered at RS Sportcentrum. The opinions and comments received on the services provided will serve to develop proposals for possible improvements to these services. Suggestions for improvement will be submitted to the RS Sportcentrum management. After submitting the proposals, the manager's opinion and their future progress in the management of the sport center will be heard. Methods: To determine customer satisfaction, quantitative research was conducted through written and electronic queries. Qualitative interviews were used to guide the research. Results: Research results are captured using graphs and cross classification. The results show that RS Sportcentrum customers are quite satisfied. Still, certain inquiries revealed some shortcomings on which the management of the sports center could improve on. Based on the results of the research, recommendations were made and presented to the RS Sportcentrum management. Keywords: sports marketing, services, sports services, customer satisfaction

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