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Public attitude towards construction of swimming pool arena in Dvůr Králové nad Labem.
Geisler, Karel ; Ruda, Tomáš (advisor) ; Viplerová, Tereza (referee)
Title: Public attitude towards construction of swimming pool arena in Dvůr Králové nad Labem. Objectives: The main aim of the thesis is to determine the attitude of the public in Dvůr Králové towards the construction of an indoor swimming pool by using a questionnaire survey. Methods: In this study, quantitative research procedures were used to collect and evaluate the data. A self-constructed questionnaire was used to determine public attitudes towards the construction of an indoor swimming pool in Dvůr Králové nad Labem. Results: Based on the data collected, it was concluded that public attitudes towards the development were positive and such a sports facility would be welcomed. At the same time, interest was expressed in equipping the pool with a sauna, a whirlpool and a children's pool. Keywords: public opinion, swimming pool marketing research, sports infrastructure