|
|
Comparison of methodological approaches of election polls used in the Czech Republic
Chábová, Kristýna ; Průšová, Petra (advisor) ; Buriánek, Jiří (referee)
This thesis deals with the issue of pre-election polling and presents an overview of methodological approaches used for their conducting. First, the methods of pre-election polls which are used in the US are presented as well as the recommendations of various professional associations. The core of this work examines the differences of methodological approaches used by Czech agencies (CVVM, Factum Invenio, Median and STEM). This paper also includes the comparison of pre-election polls and the actual election results in the 2010 elections. Finally, the possible causes of failure in the methodology used by the agencies are analyzed. Key words: comparison, pre-election polling
|
|
|
Using of Marketing research - Mystery shopping
Dundrová, Lenka ; Průšová, Petra (advisor) ; Buriánek, Jiří (referee)
Bakalářská práce se zabývá metodou marketingového výzkumu zvanou Mystery shopping. V práci najdete popis samotné metody, historii Mystery shopping a proč využít této metody. Je zde také napsáno, kde a kdo jej využívá a jaké jsou techniky Mystery shoppingu. Na konci teoretické částí jsou popsány jednotlivé fáze výzkumu. Praktická část práce se zabývá analýzou dat z mystery callingu, které jsou na základě pochybnosti o jejich kvalitě, podrobeny kritické analýze. V závislosti na zjištěných výsledcích jsou dána doporučení, jak se chybám tohoto typu vyhýbat. ABSTRACT: This thesis is about a marketing research method known as Mystery shopping. In this paper you will find a description of the method, a history of Mystery shopping and the reasons why you should use this method. There is also written where it is used and by whom, and what the mystery shopping techniques are. At the end of the theoretical part we describe particular steps of the research. The empirical part of the thesis deals with the analysis of the data from our mystery calling. Since there were doubts about its bad quality, we subjected the data to critical analysis. Based on the gained results, we give recommendations on how to avoid this type of mistakes. Klíčová slova: Mystery shopping, Mystery calling, Mystery shopper, Fiktivní...
|
|
|
Adaptability of apprentices for the labour market
Jirát, Daniel ; Průšová, Petra (advisor) ; Trunda, Jiří (referee)
The thesis deals with the situation of secondary vocational schools within the Czech school system itself, as well as with the situation of their graduates in the labour market. In the first part some important theories which deal with the function of the school system are introduced. The introduced theories are mostly very critical towards schools. In another section, the educational system of the Czech Republic itself is described with a particular attention to its role in the reproduction of inequalities in school attainment. Next part is then focused on the analysis of problems of the secondary vocational school graduates in the labour market. From this analysis results that the young graduates of vocational programmes are experiencing serious difficulties in the labour market and their specialisation has only a small added value. These finding are then interpreted in the context of the educational system as a whole.
|
|
| |
|
|
PPC Marketing
Korousová, Tereza ; Průšová, Petra (advisor) ; Sieber, Martina (referee)
This thesis analyzes internet marketing and within in especially PPC advertising - including its structure and calculation of efficiency. There are two most commonly used PPC systems in the Czech Republic - AdWords and Sklik. Within these systems, there are marketing campaigns created and they consist of suitable marketing sets, which are combinations of ads and key words. Project Ehrliches Bier used the AdWords system for its campaign and within this system the project has been propagated since August 2014. Goals, which were set for this campaign, combine the effort to increase turnout, sales and number of orders. The year comparison for three consecutive months is used to measure the efficiency of the campaign. The objectives were met in three out of five cases.
|
|
|
Courtyards of Prague tenement houses and their revitalization in the view of their residents
Sudek, Martin ; Sládek, Jan (advisor) ; Průšová, Petra (referee)
The work aims to get a deeper grasp of the issue of tenement houses courtyards and understand their function as a specific type of space within city. This goal is to be reached with emphasis on users of this space in terms of how they use and perceive it. In the first part of the work, the reader can familiarize themselves with difficulties of urban space in the context of urbanism and sociology, history of courtyards of tenement houses in Prague and also their revitalization. The second part of the work consists of a case study of one particular already revitalized courtyard in which a series of non-participant observations and qualitative interviews was performed with 13 of its users. The concluding part summarizes the results of the qualitative research and it is shown, in connection with the first part, that tenement houses courtyards may represent a space supporting life quality in urban areas. Key words: courtyard, revitalization, tenement house, sense of place, a case study
|
|
|
Standardized brand measuring systems existing in the Czech market
Kadlecová, Martina ; Průšová, Petra (advisor) ; Tomek, Michal (referee)
Výkonnost současných ekonomik, zejména pak tendence směřující k jednomu velkému globálnímu hospodářství, nás postavila před možnosti široké spotřební volby. Každý den se setkáváme s velkým množstvím výrobků a služeb při zajišťování našich potřeb. Nadto technologický vývoj, který vůbec umožnil globalizaci, způsobil kvalitativní přibližování produktů. Technologická homogenizace tak vládne dnešnímu konzumerismu. Je stále těžší najít konkurenční výhodu ve změti vzájemně si podobných výrobků a služeb, nejobtížnější pak je tuto přednost ochránit před konkurencí. Má se za to, že tím co poskytuje trvalý náskok, je silná značka. Silná značka může být budována a zachována pouze kontinuální a systematickou prací, která by měla vycházet z empirických dat. Výzkum značky umožňuje změřit její sílu neboli zdraví, identifikovat silné a slabé stránky značky, vymezit věrné zákazníky, popsat vnímání značky spotřebiteli a jejich vztah ke značce, mnohdy umí také předpovědět potenciál růstu tržního podílu značky. Průzkum značky je tedy užitečnou pomůckou v procesu jejího řízení. Pro výzkum značky se často využívají standardizované systémy měření značek, kterými se zabývá tato práce. Konkrétně jsou centrem zájmu takové nástroje, které existují na českém trhu marketingových výzkumů. Standardizovanými nástroji myslíme takové...
|
|
|
Advertising and Society (Czech Republic since 90's)
Petty, Silvia ; Duffková, Jana (advisor) ; Průšová, Petra (referee)
(in English): Thesis describes advertising in the broader context as a part of commercial marketing and marketing communications, summarizes the definitions and looks at advertising. Introduces to the history of advertising in the world and in the Czech Republic. Talks about the legislative adjustment, self- regulation and institutionalization of advertising in the Czech Republic. Own research focuses on young people's (Generazion Y) attitudes towards the advertising and its impact on them, using different sociodemographic characteristics. Powered by TCPDF (www.tcpdf.org)
|
|
|
Analysis and pretesting of audiovisual production from the perspective of sociological methods
Vajda, Mário ; Průšová, Petra (advisor) ; Lupač, Petr (referee)
The aim of this diploma thesis is to prove the applicability of sociological methods in the research of audiovisual production. The theoretical part of this thesis is based especially on the approaches of the authors G. H. Gallup and R. L. Nafziger and further the methods used in the given type of research are described. Based on the proven empirical research, the subject of which is a trailer for the upcoming film Adam Ondra: Pushing the Limits and which used qualitative and quantitative methods, which were also described in the theoretical section, the thesis demonstrates the applicability and effectiveness of the use of these methods in research of audiovisual production. In the final section of the thesis, recommendations for optimizing the film trailer in terms of more effective targeting of selected audiences are proposed.
|
|
| |
guest ::
RSS feed.