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Face mask visualization for a robotic head
Pospíchal, Tomáš ; Brablc, Martin (referee) ; Appel, Martin (advisor)
This bachelor thesis deals with face exposure visualisation using backward projection. Image calibration is implemented for correction of distorsion and brightness change caused by curved projection plane. Identification of deformation is done by projected checkerboard patern . For deformation method of Moving Least Squares (MLS) is used. Test tool is designed and projector upgrade for shorther throw distance is implemented.
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Design of low-cost control unit for DC/BLDC motors
Pospíchal, Tomáš ; Najman, Jan (referee) ; Rajchl, Matej (advisor)
This thesis deals with design and construction of motor driver, firmware for STM32H7 a software UI in Python. Motor driver has four total half bridges, from two H-bridge Smart Gate Drivers. Motor driver is designed for 100W DC/BLDC motors. Communication over USB 2.0 HS, using CANOpen protocol with IEC 61800-7 device profile. Motor driver could be used for lectures and demonstrates USB 2.0 HS capabilities of STM microcontroller.
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Porovnání precizního a konvenčního zemědělství na daném pozemku
POSPÍCHAL, Tomáš
The bacherol's thesis examines the difference between conventional and precision agriculture in tillage and their impact on work efficiency. It focuses tillage methods, guidance systems, conventional and precision agriculture. The practical part of the work compares the impact of conventional and precision agriculture on fuel comsumption, area performance, prime and secondary time on given plot divided into two parts.
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Introducing the brand Vína z Moravy, vína z Čech in 2006-2008
Pospíchal, Tomáš ; Kopecký, Ladislav (advisor) ; Köppl, Daniel (referee)
Bachelor thesis "Introducing the brand Vina z Moravy, vina z Cech in 2006-2008" deals with the process of creating and introducing the brand Vina z Moravy, vina z Cech and its communication activities of this brand. It describes the phenomenon of viniculture and wine in the Czech Republic and briefly maps the domestic wine market and communication activities, which had taken place in it so far. It presents the wine as a product with certain specifics in the terms of marketing communication and it tries to shortly describe these specifics. Thesis also analyses thoroughly the creation of the brand and its basic properties. Besides describing the brand itself the thesis also deals with the particular communication activities, which had been related to the brand and had been launched in 2006 - 2008. With the help of overall mapping of the campaign of the brand thesis puts the brand in the context of marketing communication of products. In particular chapters it describes some unusual characteristics, which the brand indicates considering its aims. The building of the brand and its communication are described as well as commented with reference to the theoretical basis of marketing communication.
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Face mask visualization for a robotic head
Pospíchal, Tomáš ; Brablc, Martin (referee) ; Appel, Martin (advisor)
This bachelor thesis deals with face exposure visualisation using backward projection. Image calibration is implemented for correction of distorsion and brightness change caused by curved projection plane. Identification of deformation is done by projected checkerboard patern . For deformation method of Moving Least Squares (MLS) is used. Test tool is designed and projector upgrade for shorther throw distance is implemented.
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Zkušenosti učitelů se žáky s mentálním postižením na Střední škole hotelové a služeb Kroměříž
Pospíchal, Tomáš
In the thesis will be processed topic of the experience of the teachers with the mental afflicted students at the Secondary hotel school and services in Kroměříž. The aim of the theoretical part is to define by the mental infliction, focused on its etiology, symptoms, methods of diagnosis and the possibilities of compensation in the environment of the Secondary school. For the processing of the theoretical part will be used method of analysis and synthesis of available information, study of the professional literature and comparison of the statistical data. In the practical part it is the main aim to find experience of the teachers with the education of the students with mental disability at the Secondary hotel School and services in Kroměříž. These experiences will be generalized by the form of recommendations and principles of education of students with mental disability, which also other teachers and schools will be able to apply in the certain extent. Analysis of the documents of the school will be done and method of the inter-view will be used for the achieving of this aim. The tool for the data collecting will be the semi structured interview. The respondents will be teachers of the Second-ary hotel school and services Kroměříž, who teach students with mental disability. Data from the analysis of documents and interviews will be analyzed and evaluat-ed for developing of recommendations and principles of education for students with mental disability.
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Media discourse of the regulation of media with an attention to cases of publicising information from phone hacking-comparative analysis of Czech and British daily newspapers
Pospíchal, Tomáš ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
This thesis is concerned with the media image of Czech and British press regulation, with a focus on daily newspapers. The theoretical part deals with selected normative requirements for media, the concept of public interest, the legislative framework of the press operation in the Czech Republic and the United Kingdom, self-regulation mechanisms of the British press, and, last but not least, ethical norms and professional practice that comes with the occupation of a journalist. The thesis also presents the main representatives and the basis of critical discourse analysis, the selected procedures of which are then used in the follow-up study of media content. The analytical part focuses on the discourse of selected Czech and British daily newspapers and examines it in the context of two events associated with state intervention into media regulation. Inthe case of the Czech Republic it is the approval of Law no. 52/2009, titled by the media as "muzzle law", in the case of the United Kingdom we are concerned with the exposal of illegal methods for obtaining information by News of the World, a British weekly. Both of these events led to significant media response, among other reasons because they were closely tied with the issue of media regulation, respectively press regulation. Using the tools of...
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Introducing the brand Vína z Moravy, vína z Čech in 2006-2008
Pospíchal, Tomáš ; Köppl, Daniel (referee) ; Kopecký, Ladislav (advisor)
Bachelor thesis "Introducing the brand Vina z Moravy, vina z Cech in 2006-2008" deals with the process of creating and introducing the brand Vina z Moravy, vina z Cech and its communication activities of this brand. It describes the phenomenon of viniculture and wine in the Czech Republic and briefly maps the domestic wine market and communication activities, which had taken place in it so far. It presents the wine as a product with certain specifics in the terms of marketing communication and it tries to shortly describe these specifics. Thesis also analyses thoroughly the creation of the brand and its basic properties. Besides describing the brand itself the thesis also deals with the particular communication activities, which had been related to the brand and had been launched in 2006 - 2008. With the help of overall mapping of the campaign of the brand thesis puts the brand in the context of marketing communication of products. In particular chapters it describes some unusual characteristics, which the brand indicates considering its aims. The building of the brand and its communication are described as well as commented with reference to the theoretical basis of marketing communication.
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Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
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Sociální bankovnictví
Pospíchal, Tomáš ; Chalupníček, Pavel (advisor) ; Houdek, Petr (referee)
My diploma thesis is about social entrepreneurship in the banking sector. The thesis has two parts - theoretical and practical. In the theoretical part I examine the social entrepreneurship in general, i.e meaning of altruism in entrepreneurship. The ambit of my interest is interesting also because for-profit and non-for-profit organizations operate or operated on the same market. The practical part contains several case studies of "social banking" institutions. Concretely, I chose charitable banks in Italy and Spain emerging in 15th century, furthermore kampeličky and Raiffeisen cooperatives, microcredit and P-to-P lending. I try to answer the question whether the "social banking" is a meaningful concept and whether we can find in history some development leading to the current form of microcredit.
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