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Corporate Performance Measurement
Pavlová, Petra ; Novotný, Ota (advisor) ; Krejčí, Jiří (referee)
This thesis deals with the application of Business Intelligence (BI) to support the corporate performance management in ISS Europe, spol. s r. o. This company provides licences and implements original software products as well as third-party software products. First, an analysis is conducted in the given company, which then serves as basis for the implementation of the BI solution that should be interconnected with the company strategies. The main goal is the implementation of a pilot BI solution to aid the monitoring and optimisation of corporate performance. Among secondary goals are the analysis of related concepts, business strategy analysis, strategic goals and systems identification and the proposition and implementation of a pilot BI solution. In its theoretical part, this thesis focuses on the analysis of concepts related to corporate performance and BI implementations and shortly describes the company together with its business strategy. The following practical part is based on the theoretical findings. An analysis of the company is carried out using the Balanced Scorecard (BSC) methodology, the result of which is depicted in a strategic map. This methodology is then supplemented by the Activity Based Costing (ABC) analytical method, which divides expenses according to assets. The results are informational data about which expenses are linked to handling individual developmental, implementational and operational demands for particular contracts. This is followed by an original proposition and the implementation of a BI solution which includes the creation of a Data Warehouse (DWH), designing Extract Transform and Load (ETL) and Online Analytical Processing (OLAP) systems and generating sample reports. The main contribution of this thesis is in providing the company management with an analysis of company data using a multidimensional perspective which can be used as basis for prompt and correct decision-making, realistic planning and performance and product optimisation.
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Selected techniques for editation and retouching of portrait and figural photography
Pavlová, Petra ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The subject of this thesis is processing digital photography for the purposes of marketing. Specifically, it delimits, defines and describes selected techniques of treating portrait and figural photography. The thesis begins by briefly outlining the history of photography treatment. It describes the situation from the beginning of photography itself up to digital image reconstruction, showing the developments and changes in the philosophy of photography treatment. Three techniques of photography treatment are described: retouching, stylistic adjustment and image reconstruction. A simple manual containing examples of professional work is created for each technique. The manuals are based on commonly used processes and techniques of photography treatment and show frequent mistakes and some possible ways to avoid them. All photography treatment is done in Adobe Photoshop CS4.
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