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Financial comparison of Czech and Slovak ski resorts
Bušík, Matúš ; Štědroň, Bohumír (advisor) ; Omcirk, Vilém (referee)
Title: Financial comparison of Czech and Slovak ski resorts Objectives: The aim of this thesis is to compare financial situation of selected Czech and Slovak ski resorts and on the basis of financial analysis to assess the financial health of these resorts. Methods: In this thesis, I used the method of vertical and horizontal analysis of the sources of financing of selected companies, evaluation of compliance with the golden rule of balance sheet, and using selected ratios refers the thesis about the financial situation of the company. Results: Data obtained from research helped me to identify aspects of the financial environment in which selected companies have drawbacks. In conclusion it is summarized individual measures serving to improve the financial health of companies. Keywords: financial analysis, winter sports, financial highlihts, financing of ski center ski
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Marketing mix of Czech Taekwon-Do ITF Federation
Štochl, Michal ; Štědroň, Bohumír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing mix of Czech Taekwon-Do ITF Federation Objectives: Main objective of this diploma thesis was an analysis of marketing mix of the Czech Taekwon-Do ITF federation and making of suggestions for its improvement. Partial goals were aimed at analysis and description of the organization and of the environment in which this organization exists. Methods: Qualitative marketing research method has been selected to meet purpose of this thesis. Methods of case study and in-depth interview have been used also together with SWOT analysis. Results: Outcome of this thesis consists of a draft with suggestions for optimization of marketing mix. Foremost these improvements have been suggested: changes in promotion, utilization of sponsors and also update of some product items and prices. Key words: Marketing mix, Taekwon-Do, case study
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The use of graduates of the Physical Education and Sport study program at Charles University Faculty of Physical Education and Sport on the labor market
Omcirk, Vilém ; Čáslavová, Eva (advisor) ; Hobza, Vladimír (referee) ; Němec, Otakar (referee)
This dissertation thesis deals with the use of full-time Masters' graduates of the Physical Education and Sport study program at Faculty of Physical Education and Sport at Charles University on the labor market. In the theoretical part a review of the current state of knowledge about the use of graduates on the labor market was completed, especially university graduates. On the basis of this review the construct of the use of Charles University Faculty of Physical Education and Sport graduate was operationalized and the main tool of the survey, the electronic questionnaire, was compiled. The basic set of the survey was formed by the graduates of the full-time Masters' studies program between the years 2010 and 2015 in the fields of Secondary School Teaching (double-subject), Physical Education and Sport (single-subject), Military Physical Education and Sports Management. 346 responses from 671 questionnaires were obtained (52% return rate). In the result part collected data was first analyzed by the chi-square test on the basis of 3 identification variables (gender of the respondents, field of study and year of graduation) and subsequently individual results of the survey were presented. These results were mainly related to respondents' transition to the labor market after having finished Masters'...
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Volunteering as an allocation of human resources in sports organizations
Pecinová, Markéta ; Čáslavová, Eva (advisor) ; Omcirk, Vilém (referee) ; Maršíková, Kateřina (referee)
Title: Volunteering as an allocation of human resources in sports organizations Objectives: The objective of the thesis is to recommend the most suitable Belbin roles for job positions in sports organizations based on knowledge from research and literature. Methods: The thesis uses qualitative and quantitative research. Qualitative research will take place in the form of dialogue and subsequent discussion of the Focus Group with representatives of sports organizations. 9 respondents will participate in this group discussion. Quantitative research is conducted among volunteers in sports organizations through electronic surveys and the Click4Survey tool. The Belbin test is part of the questionnaire survey. The questionnaire survey includes a sample of 305 respondents. Results: The results of qualitative research show that the positions offered to volunteers include the positions of administrative worker, assistant, supervisor, organizer and coach. The results of quantitative research show that the most represented role in volunteers, according to Belbin's typology, is the role of the Implementer. There is no statistically significant relationship between the job position and the role of volunteers, however, based on the findings from research and literature, the author recommends the most suitable...
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The use of graduates of the Physical Education and Sport study program at Charles University Faculty of Physical Education and Sport on the labor market
Omcirk, Vilém ; Čáslavová, Eva (advisor) ; Hobza, Vladimír (referee) ; Němec, Otakar (referee)
This dissertation thesis deals with the use of full-time Masters' graduates of the Physical Education and Sport study program at Faculty of Physical Education and Sport at Charles University on the labor market. In the theoretical part a review of the current state of knowledge about the use of graduates on the labor market was completed, especially university graduates. On the basis of this review the construct of the use of Charles University Faculty of Physical Education and Sport graduate was operationalized and the main tool of the survey, the electronic questionnaire, was compiled. The basic set of the survey was formed by the graduates of the full-time Masters' studies program between the years 2010 and 2015 in the fields of Secondary School Teaching (double-subject), Physical Education and Sport (single-subject), Military Physical Education and Sports Management. 346 responses from 671 questionnaires were obtained (52% return rate). In the result part collected data was first analyzed by the chi-square test on the basis of 3 identification variables (gender of the respondents, field of study and year of graduation) and subsequently individual results of the survey were presented. These results were mainly related to respondents' transition to the labor market after having finished Masters'...
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Marketing Plan of the Club Volleyball Nymburk
Kropáček, Josef ; Omcirk, Vilém (advisor) ; Voráček, Josef (referee)
Topic: Marketing Plan of the Club Volleyball Nymburk Objectives: The main objective is Bachelor thesis is creating marketing plan proposal for volleyball club Nymburk and building sponsorship package proposals for potential sponsors. Methods: Personal interview as a method was used in this Bachelor thesis. Through the interview the information about club, used for presentation of the club and situation analysis, have been obtained. A part of situation analysis is a SWOT analysis. The last two steps after implementation of SWOT analysis was creating marketing plan of the club and creating sponsorship package proposals. Results: The result of this Bachelor is a complete marketing plan for volleyball club Nymburk for the next season 2015/2016, which contains all the necessary formalities. Plan can be used by top management to improve their current situation. The results also contain sponsorship packages for potential sponsors. Key words: Interview, marketing, marketing mix, sponsorship, sponsorship package, sport marketing, SWOT analysis.
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Marketing mix of FK Pardubice and proposals for its improvement
Šejvl, Martin ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of FK Pardubice and proposals for its improvement. Targets: Analysis of various marketing instruments that form the marketing mix sports club. Determine the views of fans for marketing the club and then suggest ways to improve the quality of marketing mix, which would lead to higher customer satisfaction and attendance of matches. Methods: Analysis of literature in the field of sports marketing, implementation and evaluation of the questionnaire, informal interviews, participant observations and case study analysis of the marketing mix. Results: To improve the quality of marketing mix have been suggested recommendations. Suggestions relate primarily expansion manpower, proactive communication with supporters and improving promotion. Key words: Questionnaire, marketing, marketing mix in sports, sports marketing.
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Marketing communication of the sports organization named FK Mladá Boleslav a.s. and its improvement suggestions
Olšák, Martin ; Omcirk, Vilém (advisor) ; Šíma, Jan (referee)
Title: Marketing communication of the sports organization named FK Mladá Boleslav a.s. and its improvement suggestions Goals: The main goal of this thesis is to come up with the suggestions of how to improve marketing communication of the sports organization named FK Mladá Boleslav a.s. Methods: informal semistructured conversation unstandardized observation, analysis of the documents gained, SWOT analysis Results: The results of the thesis are the suggestions of how to improve the sports organization named FK Mladá Boleslav a.s. in the section of marketing communication with football fans. Keywords: sports organization, football club, communication mix, marketing of the football club
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Sport event management: Jizerská 50
Štáhlová, Zuzana ; Omcirk, Vilém (advisor) ; Šíma, Jan (referee)
Title: Sport event management: Jizerská 50 Goal: The aim of the master thesis is to create proposal and suggestions for the 50th Jizerska 50 and the next upcoming event. Methods: In this thesis was used the qualitative analysis of Jizerska 50 - form of case study, participant observation, semi-structured interview and complemented by the SWOT analysis. Results: The result of master thesis is the set of proposals, which are based on the knowledge and results of Jizerska 50 in previous years and its SWOT analysis. Analysis revealed the possibility of applying new variations for the 50th Jizerska 50 and the next upcoming event. Also suggestions for project management effectiveness, sponsorship and event program. Key words: project management, cross-country skiing, organization, sport sponsorship, SWOT analysis, marketing mix.
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Public Relations AC Sparta Praha fotbal a.s.
Žofák, Miroslav ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Public relations AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Another method is analysis of intern document of the club. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations, corporate design, questionnaire, new media
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