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Film as medium
Vodrážková, Katrin ; Bystřický, Jiří (advisor) ; Marcelli, Miroslav (referee)
Work deals with film as a medium, which is based in the broad sense of the concept of media philosophy, the core field of electronic culture, in the narrower sense is the theme set in the philosophy of film. Here I refer to the importance and functioning of the film as a medium, that brings a new dimension of vision, space and time. This media is a thinking and percipient medium, environment raising a new forms and concepts of vision, this medium needs a vision, and the vision in turn requires thinking. One previously tried to explain the outside world through symbols, which were combined into images, but gradually it became the image is too complex. Then tried to explain through pictures and text fonts linear nature of thinking has brought a new element - time. But now the man finds himself in a situation where he meets with the return of paintings, because of the complexity of the texts of modern times. Invention, the technical picture which can explain the text and becomes a reality. You need to be able to see beneath the surface of the mechanism of this type, including photographs and film, and not see only the inputs and outputs. With that is also linked to new forms of visual display sequence and other technology and way of seeing, or a comparison between the exe of the viewer and camera.
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Phenomenon Like House as an example of an internet-television media convergence
Svobodová, Marie ; Řehořová, Irena (advisor) ; Marcelli, Miroslav (referee)
This thesis focuses on the concept of media convergence as an complex and unpredictable process of old and new media colliding. More precisely, the the focus is of convergence between the television and the internet media. Due to digitalization the TV is undergoing changes and unavoidably interacts with the internet. The media convergence is shown on the example of a Czech reality show called Like House, where a group of influencers - internet (micro)celebrities - lives under one roof. Like House 2 is here not considered just as a reality show but as a hybrid multimedia project that spans across multiple media platforms and comes to be from multiple sources. Based on the analysis of the TV episodes as well as the associated social media, the conclusion is that the logic of television and internet is inherently linked together here. Like House 2 is an example of how media convergence can look like where media are converging on multiple levels.
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Food as Representation: Multimodal Analysis of Food Photos on Czech Instagram
Peschková, Jana ; Váša, Ondřej (advisor) ; Marcelli, Miroslav (referee)
The aim of this thesis is to investigate how food can function as a sign, how it can represent certain values and what connotations can be associated with it. Food is currently a widespread phenomenon that acquires other meanings in addition to its basic biological function. This thesis will focus on investigating how food works within culture and what connotations are associated with it. The analysis is focused on photos of Czech food bloggers. Photos shared on social networks contain more layers of meaning than is apparent at first glance. The thesis is based on visual analysis, it focuses on individual signs, but also on the contradictions that arise as a result of their use. The thesis examines representation, which is why a parallel with the tradition of depicting food in still life is also included here. Other attributes examined in terms of food are the connection with leisure time, social status and gender. The first part of the thesis is devoted to food as a symbol and its placement in the various areas of culture. The central part of the thesis is the analysis. The default method is multimodal analysis of Instagram accounts. The thesis focuses on the Czech environment. Despite the fact that the analysis is based on photos, the context is also taken into account, i.e. the author of the...
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"Instagrammable" Italy: Hyperreal Photography on Social Media
Uhrová, Michaela ; Marcelli, Miroslav (advisor) ; Řehořová, Irena (referee)
"Instagrammable" Italy: Hyperreal photography on social media This diploma thesis is dedicated to the phenomenon of authenticity and truthfulness of retouched digital travel photography on the social network Instagram. Social network users create a series of simulations and cause a shift of the meanings in the image by using predefined filters, masks, and other post-production techniques that transform the interpretation of reality to the point where they ultimately create hyperreality. According to Barthes, the literal meaning of the message is always accompanied by a connotation, while the two components of the message cannot be separated. In many cases, the connotations are inserted into the visual content by the creators themselves in order to achieve their purpose. In the analytical part of this work I focus on selected "instagrammable" travel photographs, which gradually lose contact with first-order reality due to interventions in the image and a shift of meanings and contexts. The aim of this work is to show how hyperreality is built in specific travel photographs that bloggers share on Instagram and what is actually required of travel photographs shared on a social network. Keywords: cyber-photography, post-production, Instagram, hyperreality, simulacrum
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Movement and multiplicity. Ontological dimension of painting in Gilles Deleuze's works.
Sluková, Tereza ; Fišerová, Michaela (advisor) ; Marcelli, Miroslav (referee)
Annotation: The aim of the thesis is to verify the claim that movement and multiplicity in the works of Francis Bacon, as interpreted by Deleuze, become novel ontological features of the paintings; at the same time, Deleuze's critical reading of Bacon's thoughts and other texts foregrounds the relationships of representation and interpretation, thus making Deleuze's concepts applicable to the philosophical refexion of the theory of painting. The chief goals of the thesis are therefore to understand the rhizomatic thinking in the perception of the artwork and to emphasize the problem-riddled nature of the relationship of representation and interpretation in the works of Gill Deleuze. By way of comparison of two actual texts it will be demonstrated that the endeavour by Deleuze to use the rhizome concept to transcend represention is doomed when confined to the level of immanence. What is thus arrived at is a far more fundamental topic of the relationship of the levels of immanence and consistence.
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Transformation of distribution of audiovisual content in transmedia context
Jakubisko, Jorik ; Říha, Daniel (advisor) ; Marcelli, Miroslav (referee)
We are currently witnessing the transformation of media landscape since transmedia contents affect the strategy of distributors, producers, and television broadcasters. This new phenomenon has multidisciplinary overlap, so we encounter with different interpretations and terminology in this discourse. The master thesis Transformation of distribution of audiovisual content in transmedia context has two main objectives. Its primary aim is to unify the basic terminology for media, audiovisual, and distribution discourse based on academic literature. The secondary aim is to explore the strategies of 3 largest domestic terrestrial TV broadcasters through formal analysis. The practical part is divided in 2 sections. The first one is focused on how TV stations have implemented transmedia extensions in the context of audience immersion and broadcasters branding in their distribution strategies. The second examines whether there is true transmedia content for original shows and storyworlds in their production. It is just a matter of time before these changes in distribution strategies will affect TV broadcasters. Transmedia extentions are associated with a creative process since ancient times but we could not realize their existence. Keywords transmedia, crossmedia, transmedia storytelling, convergence,...
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The Trasformation of Communication Models within Cyberspace
Bešťáková, Martina ; Marcelli, Miroslav (advisor) ; Kladný, Tomáš (referee)
Diploma thesis The transformation of communication models within cyberspace deals with the topic of communication on five current social network sites (Facebook, Twitter, LinkedIn, YouTube and Instagram). First part of the thesis focuses on theoretical background of traditional communication models. Selected models include: Shannon and Weaver Communication Model, Cultural and Ritual Model, Jakobson's Model, Publicity Model and communication model created by Vilem Flusser and Palo Alto School. Networked communication has been undergoing fast development which has caused that some communication models became obsolete. Thus it is necessary to define new communication features on social network sites, since these changes in conjunction with technology development and needs of contemporary society. User activity, cycle and egocentric communication processes, up-to-date and spontaneous content are the characteristic features of current communication on social network sites.
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Collective Intelligence and the Functions of Individual: Using an Example of Social Activism Online
Batrlová, Marie ; Marcelli, Miroslav (advisor) ; Mucha, Ivan (referee)
Final thesis titled Collective Intelligence and the Functions of Individual: Using an Example of Social Activism Online uses definition of collective intelligence by Pierre Lévy, and tries to verify it throught practice of social activism on the internet using a smartphone as a tool for accessing cyberspace. The theses is based on media theory works focusing in particular on a new kind of intelligence of community and the impact of new communication technologies on humans. Next part is about the topics of social activism, when considering together or independently with collective intelligence, provides the potential for direct democracy. Lastly there are few examples of social activism online or forerunners of direct democracy. As an important issue of collective intelligence in practice emerge the rules of behavior of individuals and Lévy's vision of collective intelligence as a peak of humanity.
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What does an invisible city look like
Gavriněvová, Kristýna ; Marcelli, Miroslav (advisor) ; Fulka, Josef (referee)
The subject of this thesis entitled What does an invisible city look like is the perception of a city and the way it is represented. The work is based on urban semiotics that sees urban environment as a particular system of communication. The methods of sensory urbanism and rhythm analysis are employed as well. The author asks whether the cities could be represented by other than visual symbols as it is usually the case for the products of tourism industry (guidebooks, souvenirs, etc.). Usually, the symbol of a particular city is formed by the image of its skyline. In Prague, this is the skyline of the Prague Castle, in Paris, it is the Eiffel tower, in New York, it is the Statue of Liberty, etc. But every city has definitely many other qualities. What are they? To find the answer, the author asks for help the visually impaired people. These people can tell easily what are the non-visual qualities of the urban space as they experience them necessarily in their everyday life and use them for better orientation. The author interviewed the visually impaired people and she also observed the way they read the city in real. The practical part of the thesis focuses on the Prague city centre.
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Classical Film Narration
Sladký, Michal ; Bernard, Jan (advisor) ; Marcelli, Miroslav (referee)
The major subject matter to be pursuded in this master's thesis is the classical film narrative, the boom of which is represented by classical Hollywood cinema. This thesis aims to prove that this style has maintained its privileged position also after 1960 and has been effective in the digital era despite of the revolutionary technological changes. It attempts to defend the hypothesis that Hollywood cinema keeps the principles of classical narrative style regardless the digitalization and blockbuster films affecting it.
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