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Social networks in corporate environments
Pupcsik, Michal ; Němečková, Lenka (advisor) ; Johnova, Radka (referee)
Thesis "Social Network Sites in Corporate Environments" deals with the theme of social network sites (Social Business) in companies. The introduction defines the concept of social network sites and Social Business and presents a brief history of social networking, with an emphasis on internal company use, especially as the developmental stage and the addition of intranet portals. The next section compares the various software solutions. In another part deals with the benefits as well as risks in the use of social network sites in companies and describes a method of analyzing social networks. At the end acquainted with the latest trends, forward-looking and based on research and gives a picture of social network sites and Social Business in companies of different size and orientation, operating in the Czech Republic. Powered by TCPDF (www.tcpdf.org)
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PRs Methods of Libraries in Karlovy Vary Region
Němcová, Michaela ; Johnova, Radka (advisor) ; Pátek, Jiří (referee)
The theme of my work is public relations (PR), which is building links and contacts with external and internal stakeholders in the municipal and local libraries. This area of work of companies and organizations is very important for their successful operation and development and not even libraries cannot make it without public relations if they want to succeed in today's technological world, where the interest in the printed media, literature and culture in general is on the wane. The work has two parts. Introductory theory that explains the history, the nature of work, activities and tools of public relations as an effective tool of marketing organizations. Special attention will be paid to forms of PR, such as media relations, fundraising, internal PR and methods of feedback from users. Practical part is based on knowledge and personal experience from working on PR of the Regional Library of Karlovy Vary as well as methods and procedures, which are used in this institution. On their basis and on the basis of a survey conducted in libraries from Karlovy Vary region such information and evaluations will be analysed. The result of all collected information and knowledge will create a simple and transparent methodology for working in PR for municipal and local libraries.
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Benefits of marketing tools usage in a library of Jiří Mahen
Slabá, Iva ; Johnova, Radka (advisor) ; Šušáková, Zdeňka (referee)
In this thesis, the library marketing and its specific forms are described. In the first theoretical part is introduced the Jiří Mahen Library. The library marketing and its application is in the second part of the work. The third empirical part contains the SWOT analysis. There are questionnaire form, graphs, evaluation and some improvements in the marketing tools in the last chapter.
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Public opinion and market research in the Czech Republic as kind of communication feedback
Svobodová, Eliška ; Slámová, Hana (advisor) ; Johnova, Radka (referee)
Bachelor's work deals with market research and public opinion in Czech Republic concentrating on mass media. It presents the research as a suitable feedback for application in mass communications and mass media. The first part of the work defines some basic terms concerning mass communications and media, the following part deals with a short history of investigations in Czech Republic and in the former Czechoslovakia. Next part explains the certain methodolologies and methods which are used in the research. Another part of the work presents the list of the main agencies acting in the sphere of market research and public opinion in Czech Republic. In conclusion of the work it is shown the ethics of investigations and intervention of state, law and norms into research. [Autor's abstract].
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The deployment of a new e-book lending service in the Public Library of Úvaly
Modřanská, Gabriela ; Johnova, Radka (advisor) ; Lipková, Helena (referee)
The bachelor thesis deals with the topic of electronic lending of fictional documents in public libraries. The work is based on the marketing view of the public library on e-book lending issues and is divided into two parts. In the first part, after defining the term of e-book loan, follows a detailed course of action for the implementation and realization of service in a particular institution of the Municipal Library of Úvaly. The second part of the thesis evaluates the use of the e-book lending service after two years of operation, based on e-borrowing statistics and a quantitative questionnaire survey addressed to registered library readers. Based on the results of the research, recommendations have been formulated to improve the functioning of the e-book lending service. The procedure for commissioning the service and the actual operation of the service in a particular time period has also been evaluated.
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Poster and leaflet in the library - development and application examples
Ruxová, Jana ; Římanová, Radka (advisor) ; Johnova, Radka (referee)
The bachelor thesis informs about an archiving system of promotion materials, namely a poster and a leaflet as documents of a short-term character in selected Czech and Moravian libraries. At the same time it describes for what purposes these promotion media are used in libraries most often and through what distribution channels they are released to the public. We have chosen two libraries, namely the Library of Matěj Josef Sychra in Žďár nad Sázavou and the Library of the City of Hradec Králové, on the documents of which we observe in details the development of preparation of both types of promotion materials since the 1960s. The thesis also captures and describes changes that the above- mentioned processes (archiving, utilisation, distribution, and production) underwent thanks to the ICT introduction. The thesis consists of two parts, a theoretical one and a case study. The theoretical part provides a professional support to the case study; development of a poster and a leaflet is elaborated in it in a historical context; their role in marketing communication is reminded as well.
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Marketing and business ethics in branches protected by copyright
Černý, Michal ; Johnova, Radka (advisor) ; Bláha, Václav (referee)
The thesis is focused on an analysis of marketing tools and business policies, applied on the field of commercial publishing. First part is dedicated to an analysis of the copyright law that affects the activity of this sort of companies. It includes an explanation of the most important parts of the copyright law that is valid in the Czech Republic. There is a display of important international standards, considering the issues of intellectual property. The second chapter relates to the theory of marketing and ethical issues of commercial and business activities. It includes a definition of basic terms, marketing tools, and a step-by-step clarification related to developing a marketing strategy. The end of this chapter summarizes the options of using marketing tools in publishing. Eventually, the thesis deals with pieces of knowledge, gained during its writing. Two different ways of creating a marketing strategy for the Knižní klub publishing company are considered in the end of the thesis. Both ways are described in detail, and compared to each other.
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The deployment of a new e-book lending service in the Public Library of Úvaly
Modřanská, Gabriela ; Johnova, Radka (advisor) ; Lipková, Helena (referee)
The bachelor thesis deals with the topic of electronic lending of fictional documents in public libraries. The work is based on the marketing view of the public library on e-book lending issues and is divided into two parts. In the first part, after defining the term of e-book loan, follows a detailed course of action for the implementation and realization of service in a particular institution of the Municipal Library of Úvaly. The second part of the thesis evaluates the use of the e-book lending service after two years of operation, based on e-borrowing statistics and a quantitative questionnaire survey addressed to registered library readers. Based on the results of the research, recommendations have been formulated to improve the functioning of the e-book lending service. The procedure for commissioning the service and the actual operation of the service in a particular time period has also been evaluated.
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