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Language Humour in Advertising
Čimingová, Radka ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
Title: The Language Humour in Andvertising Author: Radka Čimingová Department: Department of czech language and literature Supervisor: PhDr. Radka Holanová, Ph.D. Abstract: The presented work deals with linguistic analysis of means that frame humour in printed advertising. The analysis of the language humour is based on a selected advertising sample. This sample was used to identify, classify and specify individual linguistic means in more detail. Humour is interpreted as a play on words that is built around updating, change, intentional breaking of established rules, incongruity and around the relationship between language and extralinguistic reality. This play resulting in a comic tone of the advertisement concerns meaning as well as graphic form of individual linguistic means, usage of different varieties of lexis, intertextual connection and the relationship between words and pictures. The work covers all these aspects of the linguistic play on words as well as describes the theoretical context in which the play takes place and specifies the basic terms connected to the subject of the thesis, i.e. advertising and humour. Keywords: Advertising, Humour, Language
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Facebook and Types of Communication
Klemperová, Aneta ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
This text deals with specific communication features of Czech Facebook users. The work is focused on written way of expression and explains it in all linguistic disciplines. The aim of this thesis is to record mainly those expressions that are really typical of Facebook writings. Theoretical part is supplemented with concrete examples that appear on Facebook and it is testified by findings and theory about this type of written communication. We can come to the conclusion that Facebook users often do not observe the rules of using dashes, on the other hand they use frequently exclamation marks and question marks. Users often multiply punctuation marks, vocals and consonants. In lexicology we can find many expressive words, argot, and English words that make the writing original and special. Non- standard suffixes are other proofs that writing on Facebook is similar to communication in common speech.
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Media manipulation at primary school and defence against it
Čunková, Kateřina ; Chejnová, Pavla (advisor) ; Holanová, Radka (referee)
This diploma thesis engage in the manipulation aimed at primary school children, especially manipulation of commercial and its effect on the child recipient. The theoretical part of thesis defines terms manipulation, media and advertisement, as well as media education in the current curriculum, in the general educational program and in the textbooks for 1st primary schools. The empirical part of thesis is divided into the methodical unit and experimental unit. The methodical unit describes the implemented project for advertisement and defense against media manipulation. Observations took place during the project, the results of this observation are described in the experimental unit. It is included questionnaire survey and its analysis. The last part of this thesis is concept of methodics, which outlines strategies to help prevent the possible manipulation.
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Linguistic formulation of propaganda in the press in the time of former Czechoslovakia
Pilík, Pavel ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
The goal of this thesis is to identify specific language elements in selected opinion pieces that appeared in Rudé právo newspaper over the course of 1975. The first part of the thesis examines terms such as persuasion, propagandism and manipulation, and considers the interrelations between these terms. Following sections of the paper are devoted to the characterization of distinct elements of persuasion as traced in diverse articles of Rudé právo. In a pragmatic perspective, the thesis describes such linguistic attempts at manipulating the reader as means to praise the communist regime or to defame its adversaries. KEYWORDS Propagandsim, persuasion, manipulation, Rudé právo, text, communism, capitalism, follower, adversary, author, reader.
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