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The Language of Advertising
Chromý, Pavel ; Zmrzlá, Petra (referee) ; Rujbrová, Šárka (advisor)
Bakalářská práce se zabývá analýzou jazyka reklamy z lingvistického hlediska a dále upřesňuje použité jazykové prostředky, které se v současné reklamě vyskytují. Tato práce také poskytuje znalosti o využití různých jazykových prostředků v reklamě, jak v podobě tištěné, tak v podobě elektronické.
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Teachers' attitudes towards the use of the name Czechia
Lambert, Filip ; Jelen, Jakub (advisor) ; Chromý, Pavel (referee)
The bachelor's thesis deals with the attitudes of teachers at primary and secondary schools, whether they know the difference between a geographical and a political name. The main goal of the work is to find out if teachers use the geographical names Czechia / Czechia in teaching, or for what reasons they prefer the political name, and if these reasons are relevant. The work also deals with the historical context of names over the last hundred years with an insight into the beginnings of the use of geographical names. The work primarily examines current events in the media and on the political scene. The research was conducted with the help of a questionnaire survey, to which 124 respondents responded. It was found that the majority of geography teachers use geographical names in their teaching, while the results were more balanced for teachers of other qualifications. Furthermore, it was found that respondents rejecting short names do not have any relevant reasons for not using them, but limit themselves to the dichotomy of subjective feelings, whether they like the name or not.
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Gender differences in the creation of social capital of territorial communities in the district Tábor
Maňásková, Tereza ; Chromý, Pavel (advisor) ; Hána, David (referee)
The presented work deals with the topic of gender differences in the creation of social capital of territorial communities in the Tábor district. The main goal of the research is the analysis and evaluation of the process of social capital formation with a focus on gender differences among actors of the local political elite in the Tábor district. The assumption of differences during the formation of social capital of actors from the perspective of gender is based on a review and discussion of general starting points. The main concepts addressed in the first part of the work are the concept of gender itself and its formation during life, the related gender stereotypes in society, social capital and its formation, forms, or measurement. Last but not least, the work deals with the discussion of women's political participation in the Czechia. In the empirical part of the work, I will first focus on achieving the partial goal of the work, namely the analysis and evaluation of women's representation in municipal politics in the Tábor district, emphasizing the explanation of conditions that are crucial for women's entry into municipal politics. I tried to achieve this through quantitative research, namely the collection and analysis of data on all 110 municipalities in the Tábor district between...
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The differences in place perception: conditionings and links in time and space
Skála, Tomáš ; Chromý, Pavel (advisor) ; Šantrůčková, Markéta (referee)
This thesis deals with the topic of place as one of the most important concepts of human geography. The term place is examined from the perspective of social constructivism. In the first part the thesis focuses on the term place, place perception, space perception and place identity. Those and other important terms are discussed based on scholar literature considering the terms. In the second part of this thesis changes of place identity are analyzed using the example of Zbuzany, a suburban village of Prague with its space dynamically grounds. Old maps and aerial photos are used for observation of the changes within the area. Also, the main phases of space development are defined. The third part of this thesis uncovers the symbolic space using semi-structured interviews conducted with six respondents from three age groups representing different generations. The interviews were analyzed and the differences in sense of place and space among generations were proved.
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Globalization, glocalization and neolocalism as driving forces of change of European brewing industry
Materna, Kryštof ; Chromý, Pavel (advisor) ; Szczyrba, Zdeněk (referee) ; Toušek, Václav (referee)
This paper aims to contribute to the debate on the importance of local and regional context on the impact of global processes by using the European brewing industry as a case study. The brewing industry has been fundamentally affected by global changes over the last 30 years. At the same time, beer is a product that has been historically linked to its place of production, and consumers are both sensitive to any changes and can influence impact of possible changes through their consumers' behaviour. The research focuses on the impacts of globalization on the brewing industry and breweries in Europe in terms of the presence of transnational brewing companies on the markets of European countries, the concentration and relocation of the beer production and the unification of the beer supply. Moreover, it studies the glocalization and neolocalism processes shaping the emergence of the phenomenon of the establishment of microbreweries and its spread in space. Glocalization is understood here as a phenomenon in which local initiatives also use the opportunities provided by the globalization to succeed, while neolocalism is understood as a phenomenon of the return of demand for local products as an alternative to the overly strong supply-side effects of the globalization. The first aim of this thesis is...
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Changing in Place Identity of Two Working-Class Neighbourhoods in Kladno since the mid-20th Century: Podprůhon & Nové Kladno
Čermák, Adam ; Chromý, Pavel (advisor) ; Kučera, Zdeněk (referee)
The thesis focuses on the place identity of two working-class neighbourhoods in Kladno since the mid-20th century. It describes the historical development of all neighbourhoods in Kladno, but it analyses Podprůhon and Nové Kladno as prototypical examples. Although the two are close to each other, they have developed differently: Nové Kladno was transformed into a housing estate; Pod- průhon was left to its natural, gradual development. An essential part is a qualitative and quantita- tive research. It studies the people's relationship to both localities, the first impression of them, and whether the conclusions differ according to the respondents' ages. It exploits interviews with resi- dents and questionnaire survey with non-residents. The results are put in context with plans and artistic works, allowing for a detailed description of the identity of both localities. Nové Kladno has lost its identity due to its transformation and has not yet built a new one, while Podprůhon has re- tained its identity despite becoming an excluded locality in the 1980s. As there are many neigh- bourhoods with similar developments in Czechia since the mid-20th century, the interpretations from this thesis can be generalised as case studies of the industrial heritage transformations not only in Kladno. Keywords:...
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Historical development of teritorial polarization of Czech lands
Nováček, Aleš ; Semotanová, Eva (referee) ; Chromý, Pavel (referee)
Hlavním cílem práce byla analýza, interpretace a pokus o rekonstrukci historického vývoje teritoriální polarizace českých zemí jako výsledku komplexních socioekonomických proměn. V rámci této problematiky pak konkrétněji a podrobněji přistupuje k příkladu kraje Vysočina, dějinným aspektům jeho perifernosti a vnitřní diferenciace. Bylo úkolem pomocí analýzy dlouhodobého populačního vývoje nalézt a objasnit kořeny dnešní polarity jádra a periferie. Na obou zkoumaných úrovních, jak vnější (mezi kraji), tak vnitřní (uvnitř sledovaného kraje), bylo záměrem hledat a následně identifikoval základní vývojové determinanty stavu i populačně-prostorové dynamiky s důrazem na jejich časovou proměnlivost a variabilitu. V tomto se výzkum opíral o reprezentativní historické prúl·ezy stavu populace. Na základě jejich rozboru a vzájemné komparace jednotlivých územních jednotek došlo za pomoci statistických metod k pokusu konstruovat dobovou teritoriální hierarchii sídelního, potažmo i hospodářského systému včetně stanovení jednotlivých kategorií polarizace: jádro - periferie. Obdobným zpi'1sobem bylo postupováno i v otázce historického vývoje a v jeho rámci užití pojmú: jadernizaee periferizace. Největší prostor byl přirozeně vymezen industriální de, jež mčla hlavní podíl na formování současné reality. Tento dúraz se ukázal...
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Intermunicipal Cooperation in Inner Periphery of Czechia: the Třemšín Microregion
Kopecký, Pavel ; Jančák, Vít (advisor) ; Chromý, Pavel (referee)
The master thesis aims to study at some length the region so called inner periphery. This research work is focused on comparision between theorethical concepts of periphery areas and the actual situation in model microregion Třemšín which extends on the border of three Czech NUTS III regions. Considerable part of the master thesis is dedicated to a discussion about conceptions of peripherness, rural area and rural communities and also about the relation between human and social capital and the development of inner periphery/rural area. Methods contain searching previous information and study of researches done in the context of space polarization, rural development and some sociological researches about human and social capital. The next step is to define some model region suitable to the condition of beeing an example of Czech inner periphery area. Because of the interest in discover how efficient is a cooperation of rural municipalities based on institutional framework, the existing municipal cooperation confederacy Třemšín was appointed. The own research work consist in interviewing mayors of municipalities concerned and posterior analysis of their opinions. The results overcome some of the presumptions about periphery areas in general. They are not more regions of emigration or a higher rate of...
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