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Marketing mix of Classic Ski School in Rokytnice nad Jizerou
Nedvídková, Iva ; Šíma, Jan (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of Classic Ski School in Rokytnice nad Jizerou Objectives: The aim of the diploma thesis is to analyse marketing mix of Classic Ski School in Rokytnice nad Jizerou. The analysis includes comparison of given information with theoretical acknowledgement. The aim of the diploma thesis is to recommend some changes of marketing mix of Classic Ski School in Rokytnice nad Jizerou that could be helpful in following seasons according to the given comparison. Methods: The main method of collecting data needed for this diploma thesis is an interview. Interview was given personally and via mobile phone by management of Classic Ski School in Rokytnice nad Jizerou and by ski school's customers. There is also SWOT analysis provided in the diploma thesis, where internal and external factors of Classic Ski School are being evaluated. Results: While analysing the marketing mix of Classic Ski School in Rokytnice nad Jizerou, an insufficient usage of some parts of marketing mix - for ex. Packages, Programming - was found out. Interview has shown that customers are interested in buying packages of services. Additional partnership would be required for creating these packages. There were other parts of marketing mix shown as insufficient - portfolio of current products, physical evidence and...
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Customer Satisfaction with the Services of Pulse Fitness in Benešov
Holánek, Michal ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Customer Satisfaction with the Services of Pulse Fitness in Benešov Objectives: The primary aim of this thesis is to ascertain customer satisfaction with the services of Pulse Fitness in Benešov as well as the main factors which reduce the level of customer satisfaction with said services. The results obtained will be employed as the bases for recommended measures, whose implementation in Pulse Fitness should contribute to an increase in the level of customer satisfaction. Moreover, a secondary aim is to adapt the methodology of the European Customer Satisfaction Index to the area of fitness. Methods: In the thesis, the methodology of the European Customer Satisfaction Index is employed. Electronic questioning was applied for the collection of primary data. Results: The resulting values of the European Customer Satisfaction Index indicate that the customers of Pulse Fitness have an above-average satisfaction with the provided services. However, there are a range of factors which the management of Pulse Fitness should address. Specific resommendations are mentioned. Key words: European Customer Satisfaction Index (ECSI), customer satisfaction, fitness services
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Satisfaction Members of CZ Golf Club with Services of Golf Resort Písek Center
Cibulka, Karel ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
6 ABSTRACT Title: Satisfaction Members of CZ Golf Club with Services of Golf Resort Písek Centre Objectives: This thesis explores the extent of satisfaction members of Golf Resort Písek Centre with provided services. The extent of satisfaction was determined by an opinion poll where the members evaluated the perceived quality of services and the quality of services which they would expect at an "excellent" golf resort. Questionnaire was compiled according to a research which considered the most significant elements that should be implicit for each golf resort. The acquired findings allowed assessing the quality of services at Golf Resort Písek Centre. Given the assessment some recommendations are suggested, which should increase the quality of services at the resort and consequently the higher satisfaction of its members. Methods: The survey of the quality of services was performed using the designed questionnaire, which was inspired by SERVQUAL method. Therefore, it compares the quality of the services at an "excellent" golf resort with perceived quality of services at Golf Resort Písek Centre. The created questionnaire was designed according to the analysis of an opinion poll, where the importance of particular features was determined. The most important features were used in the main questionnaire which...
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Analysis of custumer satisfaction in the leisure center
Jeřábek, Jiří ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Analysis of customer satisfaction in the leisure center. Objectives: This thesis is focused on leisure center Offpark. The main goal of this thesis is to find out satisfaction or dissatisfaction with the service in the leisure center. Offpark offer for its customer leisure activities - services which the thesis analyze and improve their individual aspects. The thesis compares the expected and the real value of individual aspects. This comparison will help deduce possible changes to improve the quality of services by major deficiency. The supporting aim is analyzing the thoughts and opinions of staff and a comparison with the ideas and opinions of real visitors. This comparison should discover distinction in opinions and views of visitors and instructors. The resulting differences in these two groups showed differences in understanding of the situation made by the visitors and the instructors, which was in some cases fundamental distinction. Method: A survey of service quality was investigated by using Servqual questionnaire, which was distributed by e-mail address database of visitors leisure center Offpark. The research was carried out at the end of season 2012, when the research was presented to visitors as a tool to improve the quality of service to the next year. The basic idea of this...
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Marketing mix of dance school Easy dance 2000 Nymburk
Knytlová, Radka ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing mix of dance school Easy dance 2000 Nymburk Objectives: Based on analysis of current marketing mix propose specific adjustments to the various instruments of the mix. Analysis of the marketing mix includes a description and research. Methods: For description of the marketing mix is used two qualitative methods - participant observation and informal conversation. The survey was conducted quantitative method - written questioning. As part of this questioning were conducted three investigations corresponding division of the research group. Results: Marketing mix of dance school was evaluated very positively by members of the school and parents. Respondents are satisfied with product which includes dance styles, participation in competitions and training camps. Price is adequate. Most respondents got the reference of the dance school from their friends or acquaintances. Deliberate promotional methods were ineffective. 75 % of respondents use internet communication (website and Facebook). Respondents say that the type of communication is out of date. Respondents are satisfied with dance instructors even though they are screaming and they are strict. Parents are not always informed in advance. Develop improvement proposal apply to all marketing mix. Leaders of dance school can through...
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Marketing plan of fitness Natálie in Český Brod
Hanzlík, Tomáš ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing plan of fitness Natalie in Český Brod Objectives: The aim of this bachelor work is based on analysis of marketing plan, which was applied in 2014, to suggest adjustment of marketing plan for 2015 and 2016. Methods: In bachelor thesis was used qualitative research methods. Particularly it involves about depth interview with manager of fitness and two regular clients of fitness Natalie. Next research methods were unstructured observation of marketing mix and analysis of documents. Results: One of most significant results of competition analysis is discovery that fitness Natalie, in comparison with other fitness centers in Český Brod and its near surroundings, promotes most intensively its services. Most significant Natalia's opportunities are lower interest of young people in competitive fitness centers in Český Brod and its near surroundings. Most significant Natalia's strength is amount of opening hours during week. Between most important adjustments of fitness Natalia's marketing plan belong creation weekly schedule of fitness services, reduction amount of fitness machines and creations of rest zones. Keywords: Marketing mix, product, competition, fitness services
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Implementation in marketing communication of Adidas company in partner Fitness Centers
Bártová, Monika ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: The proposal of improving the adidas company promotion in partner fitness centers Objective: Aim of the diploma thesis is implementation in marketing communication for partner fitness centers of adidas company. The thema is based on situational analysis of the company and marketing custommer behavior research. These phases are the starting point for proposals of implementation of existing communicational channels which is focused on utilization of particular comumnicational channels and designing new possibilities of marketing communication supporting adidas corporate identity. Methods: Marketing research 1.qualitative method - in-depth interview 2.quantitative method - questionnaire SWOT analysis Results: The research results show that adidas is among the top sporting goods producer in fitness. In spite adidas fights for its target customers primarily with American rival Nike. It is necessary that adidas maintain competitiveness in the field of fitness, even though currently does not put sufficient funds, as in the other key categories. This can be achieved by the intensive use of inexpensive communication channels. Key Words: Marketing, marketing communication, marketing mix, sponsoring, promotion, sales promotion, public relation, customer. Powered by TCPDF (www.tcpdf.org)
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Customer's View of Service Quality in Private Fitness Center
Nádvorník, Ondřej ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Customer's view of service quality in private fitness center Objectives: The thesis is focused on selected fitness and wellness club Holmes Place Premium Karlín, where the client's satisfaction with the quality of services offered was determined by using the marketing research. The specific form of this research consisted of a questionnaire survey method called SERVQUAL. With this method, the client's ideas about services in an excellent fitness center are measured first and then these ideas are compared to the actually perceived service quality in the selected facility. The result of the whole research is the quality evaluation of the individual services and all the services as a whole. Based on these results, the thesis presents recommendations and suggestions for the club management to improve the quality of selected services and increasing the level of customer satisfaction. Method: For the survey of service quality in fitness and wellness club Holmes Place Premium Karlín was used the standardized SERVQUAL questionnaire. This questionnaire examines and compares the expected quality of services in an excellent fitness center to the actually perceived service quality in the selected club as the customers evaluates it themselves. Data collection was proceeding between October 2013 to March...
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Using the GAP Model of Service Quality in the FITcentrum Chrudim
Pecinová, Markéta ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Using the GAP Model of Service Quality in the FITcentrum Chrudim. Objectives: The aim of this thesis is to analyze through GAP model the causes of the gaps that exist between the various levels of interaction in the process of providing services in the FITcentrum Chrudim. Based on the results was assessed the state of the organization and the solution was designed to achieve a higher quality of service and higher customer satisfaction. Methods: For the research is used GAP model of service quality, model of five gaps. Individual gaps were investigated using questionnaires designed for customers and staff of fitness center, semi-structured interview with the owner of fitness and self-observation. Results: The results of research are illustrated using the method of classification crosses, tables and graphs. The obtained dates helped to identify the services, what can be improved and to find the gaps in communication between employees and on the basis of this are set recommendations, how existing deficiencies minimize or completely removed. These results help to achieve a higher quality of providing services and enjoyment of the customers. Keywords: sports service, service quality, customer satisfaction, GAP model of service quality, FITcentrum Chrudim
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Customer satisfaction with the service of the store Sportex.cz
Kubátová, Lucie ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Customer satisfaction with the service of the store Sportex.cz Leader: Mgr. Jan Šíma Objectives: The aim of this work is to use the survey to find out the customer satisfaction with the service of the sports store Sportex.cz. Furthermore, based on the results of questionnaires, to propose new solutions and the arrangement for the existing sports shop Sportex.cz. If the customers are satisfied with the purchase, they will visit this store for further purchases in the future again. Methods: Quantitative research using electronic and written questioning Results: Customers are most satisfied with the service and retail facilities. Assortment is considered to be above average. The weakest aspect appears to be the availability and location of the store. Based on the results, as the main pillar of changes, it was recommended extending the range of the new products, introduce light banner in front of the store, extend the opening hours, buy of the receipt printer and rethink the pricing policy. Keywords: Sports store, staff, store equipment, merchandising
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