Original title: Implementace marketingové komunikace firmy Adidas v partnerských fitness centrech
Translated title: Implementation in marketing communication of Adidas company in partner Fitness Centers
Authors: Bártová, Monika ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Document type: Master’s theses
Year: 2014
Language: cze
Abstract: [cze] [eng]

Keywords: corporate identity; customer behavior; marketing; marketing communication; marketing mix; promotion; public relations; sales promotion; sponsorship; chování zákazníka; identita firmy; marketing; marketing mix; marketingová komunikace; podpora prodeje; propagace; sponzoring; vztah k veřejnosti

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/72371

Permalink: http://www.nusl.cz/ntk/nusl-341493


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-19, last modified 2022-03-04


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