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Company Communication Strategy
Benešová, Eliška ; Lola, Martin (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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Proposal of Communication Strategy
Ševčíková, Barbora ; Vodičková, Šárka (referee) ; Šimberová, Iveta (advisor)
Master thesis concerns analysis of actual state of the company NEXX s.r.o. in the field of communication and its impact on company and customers. The theoretical part is focused on the latest knowledge on the issues, current trends and explanation of basic concepts. The practical part presents evaluation of the actual state of the company and proposes a new communication strategy.
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Company Communication Strategy
Stloukal, Tomáš ; Jelínek, Ladislav (referee) ; Schüller, David (advisor)
The thesis deals with the design of communication strategy for the company „Zlatá Rezerva“. This proposal has the task to extend and optimize the company's current communication strategy. The thesis is divided into three parts. The first part includes theoretical approaches of the thesis. The second part analyzes the company and its external environment, also the results of the marketing survey are presented in this part. In the last part is on the base of results of the conducted analyzes and the own survey create the proposal of the communication strategy.
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Proposal of company’s strategic communication
Janoušek, Michal ; Fadrný, Miloš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis ‘Company’s communication strategy proposal’ deals with the current state analysis of the company STEL Hockey, spol. s r. o., which operates an ice-hockey hall with two ice-rinks, and suggests possible improvements in the new company’s communication strategy. The communicative strategy should contribute to the betterment of the company’s current position on the market, raise company’s income and enhance the customers’ interest in the company.
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Company Communication Strategy
Kyselková, Lucie ; Fiddes, Milada (referee) ; Schüller, David (advisor)
This diploma thesis deals with the design of an appropriate communication strategy for the Prazirna Kyjov s.r.o cafe. The proposal itself precedes the analysis of the current state of the company and its own marketing survey. The first part of the thesis contains theoretical knowledge, the second part introduces the company itself and analyzes its current situation. In the following section, based on a marketing survey conducted through a questionnaire survey, a company's appropriate communication strategy is designed to help address new and existing customers and raise awareness of the company
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Communication Strategy Proposal
Elšík, Tomáš ; Ryčl, Jaroslav (referee) ; Chlebovský, Vít (advisor)
Diplomová práce je zaměřena na návrh komunikační strategie pro vybraný podnik. Cílem je analyzovat současný stav komunikačního mixu podniku a jeho vnějšího a vnitřního prostředí. Dále na základě provedených analýz navrhnout nová doporučení pro zlepšení komunikační strategie, která napomůžou ke zvýšení povědomí o firmě a přivedou nové zákazníky.
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Communication Strategy of ModusLink Czech Republic Ltd.
Bosáková, Monika ; Ing.Jakub Dostál (referee) ; Ing.Jakub Dostál (referee) ; Šimberová, Iveta (advisor)
The subject of diploma relates with a proposal of communication strategy plan of company ModusLink Czech Republic Ltd. who is concerned with providing of supply chains and services which are working on principal of supplier’s relations. The analysis of internal and external environment of the company will lead to new suggested communication strategy. This new communication strategy could be helpful in effective winning of new customers in the market.
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Marketing Strategy of the Selected Company
Šťastná, Klára ; Peterka, Jiří (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the elaboration of proposals for the improvement of the marketing strategy for an optician brand named Valore. Following the theoretical background, this thesis analyzes the current state of the company and its marketing strategy. Based on the findings from the analysis of the internal and external environment of the brand, as well as from a questionnaire survey, specific and feasible suggestions for an improvement of the marketing strategy are created. The proposal part of the work is mainly focused on minimization and elimination of identified weaknesses while making use of strengths and opportunities of the brand. The marketing mix method was chosen to formulate suggestions for the marketing strategy adjustments. Suggestions contain a specific description of the recommended changes that will help to raise the company's awareness and bring in new clients. The proposals are mainly focused on the unification of the current online self-presentation, which is the company's greatest shortcoming. The suggestions include drafts for a redesign of the company's website as well as custom made way of communication on social networks. It also contain adjustments of the discount policy and the use of online customer registration, which is related to customer benefits and newsletters. The proposals were made in detail, including target groups and illustrative examples, so that it could be used by the company. The company is also recommended to employ an external online marketing specialist who will manage marketing communication according to proposals and his or hers own experience. Other suggestions include the modification of the assortment at the Gajdošova shop, so as to improve the identified customer dissatisfaction. A solution is also proposed for a detected problem with an employee in one of the stores, who the company should lay off and replace with a new employee. Among the proposals is also the use of the potential of the company's electric car, for which a design of an advertising sticker is prepared, which will create an affordable mobile outdoor commercial. To save unnecessary costs, it was also proposed to cancel the current advertisement in the BRNO-STŘED magazine, because the return of the costs proved to be almost zero amount.
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