National Repository of Grey Literature 32 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Use of data mining in analysis of film annotations
Podhůrská, Martina ; Souček, Jiří (advisor) ; Koubský, Petr (referee)
This work will focus on the possibilities of data mining in film analysis and its use in predicting ratings on ČSFD movie diabase, based on film annotations and other attributes of the film. The main goal is to determine whether it is possible to predict user ratings of new movies and identify the attributes that affect the most the ratings on Movie Database, as well as other factors such as. revenues and attendance.
Human Perspectives on Machine Ethics
Tomalová, Kateřina ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
This diploma thesis deals with roboethics and its associated moral and social dilemmas. The theoretical part of this thesis defines roboethics and presents the diverse opinions and approaches, deals with the position of robots in society and also subsequently examines the various problematic areas of the use of robots. The conclusion of the theoretical part of the thesis then focuses on autonomous vehicles, to which the quantitative and qualitative research parts of the thesis are devoted. The research part of this diploma thesis aims to find out the opinions on this issue of the Czech general public and Czech experts as well as to find out whether their opinions are aligned, how their opinions differ and lastly, which issues are the most important for the future development of this field.
The Rise of the YouTube Celebrity: The Migration of Young Audiences from TV to Independent Content Creators
Sedláček, Jakub ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test (by means of an experimental study of teenager interests) media claims that YouTubers have become more popular among teenagers than any traditional type of celebrity. The thesis integrates YouTubers into celebrity studies by first outlining the origins of celebrity and its general role in society and then drawing parallels between traditional types of celebrity and YouTubers via describing the characteristics they embody and the specific roles they perform. As a result, YouTubers are found to be a technologically determined next step in the evolution of the TV personality, whose celebrity is mainly structured around the concepts of familiarity and intimacy. What follows is a discussion of participatory culture, monetization and doing YouTube as a job, with emphasis on the effects these developments had on the rise of the YouTube celebrity and online content & culture in general. The thesis is concluded by an experimental study conducted using quantitative research methods on a sample of over 5,000 Czech teenagers by analyzing their Facebook page-likes. The results suggest that YouTubers really are more important to teenagers than traditional celebrities.
Affiliate marketing with using optimized solution for conversion tracking
Černochová, Petra ; Koubský, Petr (advisor) ; Pávek, Jan (referee)
This thesis focuses on inclusion of affiliate marketing to internet marketing as a contemporary modern tool for acquiring new customers in the online market and on analysis of the system solution for conversion tracking at Ltd. The thesis is divided into three parts: the first part presents the general overview of affiliate marketing, the second section analyzes the current state of the conversion tracking system at Ltd. and the third proposes an optimal solution for the future status of this system. Theoretical level corresponds to the first part and a practical second and third. The theoretical part clarifies the position of affiliate marketing within online marketing, including basic knowledge and relationships that are necessary for proceeding to the practical part. The practical part contains a description of the original and current technical solutions of system eHUB. At the same time suggests its optimization for a future state. The main objective is to find a precise definition of the current standards of conversion tracking system solutions in Ltd. The main contribution of this work is the usability of the optimal technical solution at Ltd.
E-book developing and publishing
Hanuš, Oldřich ; Koubský, Petr (advisor) ; Šperková, Lucie (referee)
Current boom of e-reader and tablet markets brings wide range of innovations also to the e-books world. High performance devices, due to their degree of interactivity are now fully capable to work with more demanding applications including e-books,. This thesis is focused on e-books and their interactive elements including the process of analysis, implementation and final deployment. Based on practical experience with the development of a book for Unicorn College, author describes the whole process based on real life experience. An analysis and design of a methodology for managing e-book development is based on this experience. Thesis also includes an example of a business plan for a company producing e-books.
Mobile marketing - current state and future
Mysliveček, David ; Šperková, Lucie (advisor) ; Koubský, Petr (referee)
The aim of this bachelor's thesis is to introduce the concept of mobile marketing, its possibilities in these modern times and the laws of this issue in the Czech Republic. Based on my own research is determined most and least favorite type of mobile marketing. The practical part contains an analysis of mobile application, which deals with information services in the field of technological innovations. Based on a survey among the users and the overall analysis of the application are suggested possible improvements in development of the application and the mobile marketing.
Operating Systems Market Analysis
Kafka, Jan ; Benáčanová, Helena (advisor) ; Koubský, Petr (referee)
The reason of this work are operating systems, their significance, history, analysis of the current situation and attempt to predict the future. The first part introduces the basic concepts, the definition of operating system and brief history. The second part deals with the current situation on the market for operating systems, the main drivers of this sector and the business models used. The last part deals with the prediction of the situation on the market for operating systems, their future evolution, the probable evolution of their business model and estimate the near future from the business point of view. It were also made study of available new scientific publications about OS. Contribution of this thesis evaluate role and future operating systems and prediction business perspective in the industry branch.
Automated user knowledge testing on
Mikschik, Filip ; Koubský, Petr (advisor) ; Hrkal, Filip (referee)
This diploma thesis is focused on proposal and implementation of automatized user testing in project. It describes it from theoretical preparation through implemenation to evaluation of this project after first year. It is divided into two main parts. First one is about description of company which is implementing the testing. It describes reasons and expectations from testing implementation. It also creates a theoretical background by describing Classical Test Theory (CTT), Item Reposnse Theory (IRT) and more others. End of this part is consists of review of relevant literary sources. In second, practical part is the thesis focused on using these theories in praxis. How to use them for company's purposes. It is followed by description of system implementation and main part of the thesis is focused on evaluation of user testing implementation using data collected through the first year. Goal of this thesis is to validate hypothesis which are related to testing implementation (relationship between having tests and success rate of candidates). Main contribution of this work is complex overview on this field from theories to practical implementation which created during first year a lot of unique data presented in this paper.
Základy vývoje řízeného sekvenčním uměním
Moravec, Martin ; Koubský, Petr (advisor) ; Tichý, Jan (referee)
To develop and deliver an innovative and technologically superior product is not enough to succeed when it does not meet the user's daily needs. To develop such a product, you need an abstract and easy to use communication platform for target users, decision makers, and developers, that can also act as a model of the relevant part of the real world displaced by a possible innovation, auxiliary tool in creating a mind map and documentation, and a way of promoting the final product. An instance of such a platform is a sophisticated comic book, itself an instance of sequential art. Not only is it a feature rich and intuitive tool for collaboration of interested parties with different backgrounds, skills and roles, but since it essentially reflects the relevant part of the real world displaced by the innovation, it's pretty easy and quick for a new user to learn and master. Although not limited to such instances, it can be found as an especially useful tool for crowdsourced and open source based projects. This thesis will lay down the much needed theoretical basis for the Sequential Art Driven Development method and offer a practical application of such method, with an open call for contributions from members of the crowd, in the form of a CC0 licensed comic book series "Who is Secret Agent X-9?", a showcase platform for cutting edge technologies like the Bitcoin network and Nemo Mobile operating system.
Software piracy in the cloud computing model
Klepetko, Radim ; Žamberský, Martin (advisor) ; Koubský, Petr (referee)
The thesis focuses on software piracy mainly in the context of cloud computing. Its goals are to analyze contemporary software piracy with the focus on its forms, reasons leading to it and on antipiracy techniques. Second part of the thesis defines cloud computing and focuses on two basic interdependencies with software piracy: cloud as a pirates' tool and cloud as means to fight the piracy. Based on the findings of previous parts, concluding part of the thesis suggests set of recommendations for involved parties (especially software providers, cloud service providers and cloud service users).

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1 Koubský, Pavel
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