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Analysis of business models in the gaming industry
Hejcman, Marek ; Koubský, Petr (advisor) ; Šimůnek, Martin (referee)
The topic of this thesis is to analyze the business models currently used in the gaming industry. The aim is to provide a comprehensive overview of the current economic situation of the industry, distribution channels, used technologies and business practices from the perspective of all market participants. The theoretical part is due to less frequent topic devoted to the description of all entities of gaming industry. It analyzes not only all the actors involved in the development of video games and their subsequent sale but also the technical tools used to play games and also the players themselves. Video games are divided into two main streams (hardcore and casual) which also determine the structure and analysis. The analytical part focuses on capturing the most widely used business models and their combination for the sale of the video games. Models are then categorized into two groups (goods and services) and represent two different approaches to pricing scenarios. For each business model describes the basic principle, its pros and cons, the factors influencing the successful implementation and an example of the use of the model in practice. The analysis also includes the socio-economic profiles of two major market segments. In conclusion, based on the current developments and current trends in the field across the gambling industry the work tries to predict the future development of business models and for video games respectively. the whole industry.
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Shipping and logistic solutions for ski import from USA
Fraňo, Pavol ; Novák, Radek (advisor) ; Vališ, Petr (referee)
The purpose of this thesis is introduction of Icelantic Boards, a ski producing company. This thesis will also provide information on carrier possibilities for company's export overseas and useful Incoterms conditions. In the final part, there is a close look at the company's products, on import variants and finally there are recommendations for particular type of shipping overseas, as well as possibilities for increase of sales of their products on European market.
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Strategické výzvy multi-stranných internetových start-upů
Mucha, Tomáš ; Jaklová, Martina L. (advisor) ; Svec, Vaclav (referee)
The theory of this thesis focuses on particulars of multi-sided platform businesses with special emphasis put on early stage start-ups. The goal is to capture crucial findings and fuse them together to point out specifics which apply only for start-ups that are developed in form of multi-sided platform business. This thesis should provide guidance to all entrepreneurs considering such new business formations. It aims at showing them the most important points leading to positive value creation in multi-sided platform businesses. Specifically, it explains the strategic points hidden behind pricing and network effects utilization. At the same time it depicts what are the unnecessary distractions which just destroy attention and consume time and effort. Consequently, these findings are tested on practical example, where real start-up is modelled using this theoretical framework. Such real application points out strong and weak points. Consequently, the optimal framework is derived based on prior findings. The main suggestions point out what should be examined further by the theory and where the research captured enough knowledge.
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Digital content business models
Račman, Jiří ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
This thesis is aimed at digital content business models. Business model is a broad area comprised of variety of activities and strategies in order to fulfill the business target. In the past two decades user's requirements to digital media underwent many dramatic changes. Business model that would be broadly accepted as profit-making model still has not been discovered. Given that this thesis can serve as current business models and their influential factors overview. One part of the business models description is devoted to historical business models that gave the foundation to business models as we know them at present. Business models are categorized according to fundamental operating principles. These fundamental operating principles are utilized in so-called pillars of business models that symbolize the main characteristics of model and that are how the profit is generated. Described business modes always comprised of main pillar of business model -- main profit generator -- and another additional pillar(s) that helps to complete the unique business model characteristic. Next part of this thesis deals with initiators of new business model and technology they are depended to. Surprisingly the new business models initiators in history were not a commercials subject but the most innovative ideas came from highly profiled communities of IT enthusiasts. The final part of this work brings the basic information about the current status in profitable business model development as well as it offers manager's opinions regarded to the current and future business models development. This part includes description of most common problems in the process of changing company into digital company type.
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Entrepreneurship Purpose and Realization within the Domain of Czech Internet
Zimák, Radek ; Bruckner, Tomáš (advisor) ; Burkoň, Lukáš (referee)
This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion used on the Internet. There are described advantages and disadvantages of banner advertising, contextual advertising, email marketing, search engine marketing (SEM), social networks and affiliate marketing. The final part of theoretical section of the thesis is dedicated to the possibilities of propagation efficiency measurements. Practical part of the diploma work introduces author's own business concept and its business model. The description of specific methods of propagation realized in congruence with the noted business concept follows.
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Business model - HUB Prague
Centnerová, Michala ; Zeman, Jiří (advisor) ; Vítek, Petr (referee)
Social business is type of business, which primary objective is very different from the profit-driven business. Social business objective is to create an added value to society and achieve at least some profit, which serves as a means to achieve this goal. For my thesis I have chosen a business model analysis of the new organization Hub Prague, which is a representative of a social entrepreneurship and which has entered Czech market in 2010. I have examined mainly its income and expenditures and the consequent ability to survive in the future. I have chosen this topic because I believe the social business as a whole new kind of business has the ability not only to succeed in the market, but bring a positive impact and add value to people in its neighborhood as well. According to the analysis performed I think that Hub owners should pay attention to cash flow management to ensure sufficient funds to run the business. To ensure Hub's Access it should focus its marketing activities on right communication of its mission towards its potential and current members and monitor its capacity constraints.
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Social Networks' Business Models
Vojtěšek, Cyril ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
This paper examines popular social networks from the financial point of view. It analyses four social networks which fall into three categories: social networks (Facebook), communities (YouTube and LinkedIn) and microblogging services (Twitter). Each of these services is specific and is described in a separate chapter. The main aim of the paper is to analyze the social networks' business models. They are explained in the part two which is the most significant and largest part of the paper. It follows the first part which discusses the question whether it is possible to find out the real market value of a social network. Part three involves the author's suggestions, how to amend the current business models and if it is possible to put up a new model. The final part of the paper offers the comparison between the current situation and the situation back in the year 1999 which ended up in the burst of the dot com bubble.
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