Original title: Hodnota značky: vliv vybraných nástrojů marketingového mixu na budování hodnoty značky
Translated title: Brand Equity: the impact of selected marketing mix elements on creation of brand equity
Authors: Machek, Martin ; Boučková, Jana (advisor) ; Tomek, Gustav (referee) ; Přibová, Marie (referee)
Document type: Doctoral theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Brand; Brand Equity; Marketing; hodnota značky; marketing; značka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/44712

Permalink: http://www.nusl.cz/ntk/nusl-199319


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Doctoral theses
 Record created 2015-09-10, last modified 2017-06-30


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