National Repository of Grey Literature 357 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
The value of live event marketing from its implementer's perspective
Jelínek, Radovan ; Černá, Eliška (advisor) ; Moravcová, Hana (referee)
Event marketing as a marketing communication tool is constantly developing and innovating. It adapts to the changing needs of companies and customers whose activities are increasingly moving to the digital environment. However, the work is based on the premise that personal experience is still one of the most effective ways to communicate something to people so that they remember the product or message in the best possible way. The aim of the thesis is to use the focus group research method to delve deeper into topics such as the value and communication benefits of live events and to show that this type of marketing is still very important in today's digital age and should not be neglected. The theoretical part of the thesis is focused on the introduction to the issue and also presents the theoretical framework of event marketing, which is not very comprehensive in the Czech environment. It also presents the problem that the theoretical study of events deals with and introduces the topic of event typology. The methodological part is devoted to the design of the actual research and the implementation description. The thesis concludes by interpreting the findings emerging from the qualitative research.
Value Orientations - June/July 2023
Tuček, Milan
Summer survey of Public Opinion Research Centre focused on the matter of values and their importance for Czech people.
The status of women in management positions of the foundations and endowment funds
Lučanová, Tereza ; Košák Felcmanová, Alena (advisor) ; Muhič Dizdarevič, Selma (referee)
The diploma thesis is focused on the topic of women in leading positions of foundations and endowment fund. The thesis consists of a theoretical and an empirical part. The theoretical part of the work discusses the role of women in society, historical development and theoretical concepts with an emphasis on the explanation of concepts that are intertwined in the contexts of civil society. It describes the segment of foundations and endowment funds in more detail, clarifies the basic specifics of the non-profit sector with an emphasis on values and the meaning of work, and explains the individual concepts associated with the position of women in the management of organizations. In the empirical part, qualitative research is carried out, which deals with understanding the experience of women who hold a director's position in foundations and foundation funds at several levels. A key element is the clarification of the path of individual women to the leadership of a specific organization, their motivation and possible barriers. How do women see themselves in a leading position and what is their view of the story and culture of a particular organization. There is a lack of research dealing with the issue of the position of women in leadership positions in the non- profit sector, the data obtained could...
Determining the amount of insurance coverage for a structure damaged by a tornado
Souček, Martin ; Klika, Pavel (referee) ; Čech, Josef (advisor)
The diploma thesis deals with the issue of determining the amount of insurance compensation for a damaged object of a family house in the village of Hrušky in the Břeclav region. This work is divided into a theoretical and a practical part. In the theoretical part, terms related to insurance and real estate valuation are defined. The practical part is dedicated to the actual solution of the problem, where the object is valued in a cost way in three time periods. At the end of work, the itemized budget determines the cost of repairing the damaged object to its original condition and assesses the adequacy of the amount of the final insurance payment.
Metaphysics in Adam Smith's economic theory
OBERGRUBER, Petr
Adam Smith is known as the founder of economics, especially for his concept of the division of labour and the metaphor of the invisible hand of the market. However, Smith was not an economist but a philosopher of ethics. In addition to his most famous work, The Wealth of Nations, he is the author of the equally important, but much less well-known, The Theory of Moral Sentiments, where he explores the themes of cooperation, social harmony, and the natural order. Smith's view of man, society, and the world was significantly influenced by Stoic philosophy. At the same time, he adopts much of David Hume's philosophy, especially his Newtonian understanding of the world. In this thesis, I explore these and other influences on Smith's philosophy and, indirectly, on his economic thought.
Evaluation of real estate prices in the real estate market
Musílková, Silvie ; Aigel, Petr (referee) ; Výskala, Miloslav (advisor)
The subject of the thesis is the evaluation of an investment in a housing unit. The theoretical part focuses on defining the basic terms related to real estate, the real estate market, and determining the types of prices and values. Among other things, terms related to the determination of the price of the construction work are also included here. In the practical part, the real estate market with apartments intended for sale is analyzed. For clear processing, a database is created with predetermined factors that influence the price of apartments. Individual apartments are divided according to their condition into apartments before reconstruction, apartments with partial reconstruction and apartments after reconstruction. For evaluation, an itemized budget is drawn up in the work to determine the costs incurred for the reconstruction. The final part is devoted to the evaluation of the investment in individual apartments.
Valuation of the selected company
COUFALOVÁ, Kateřina
The aim of this diploma thesis is to determine the market value of the selected company. For this purpose, the yield method of discounted cash flows in the variant was chosen. The data used to calculate the market value of the selected company were drawn from publicly available sources and from the financial statements of the valued company STAVOKLIMA s.r.o. for the years 2015 - 2019. Subsequently, a forecast was made for the years 2020 - 2024. The theoretical part is based on sources, which are listed in the bibliography. Terms and analysis, which precede the calculation of the value of the company, along with all the used valuation methods, are analyzed in the theoretical part. The practical part is focused on a the specific company and uses the procedures described in the theoretical part of this thesis.
The value at the same time youth
VELKOVÁ, Olga
This diploma thesis is focused on teenagers' life values (age 17-18 years) and summarizes results of a research conducted on this topic. The theoretical part gives an explanation of terms: young people, value, value orientation, authority, roles of life values in a young person's life. The empiric part searches for young people values and analyses intermediate results. The aim of this project is to focus on 17-18 years old young people's value system using a project method and to find out what values young people, taking part in the project, prefer. The theoretical part is focused on the axiological point of view of the term young people, society, young people influencing, authority. A project method was used for research in the empiric part. The project method was based on an essay. Students of 4 - year studying program of Gymnazium Opatov in Prague wrote an essay to identify their life values that were analysed and transformed into graphs as well.
Problematika ocenění specifických nemovitostí - rozestavěná stavba
JURDOVÁ, Natálie
This diploma thesis deals with valuation of a property that is under construction Theoretical part focuses on the terms from the real estate valuation field and real esta-te valuation methods. In the practical part I focus on valuation of chosen building by 2 ways - comparative one and one using up-to-date decree using the Delta-NEM software. In conclusion the prices obtained have been compared and evaluated.
Perceiving the value of communication in nursing care from nurses perspective
ZIKOVÁ, Iva
The main objective of the bachelor thesis on the topic: "Perception of the value of communication in nursing care from the perspective of nurses." is to map the relationship of nurses to the patient and how they perceive the value of communication during nursing care. Two hypotheses were established which were: "The perception of the value of communication in nursing care by nurses varies depending on their age; The perception of the value of communication in nursing care by nurses varies depending on their education. ". The theoretical part of the bachelor thesis was focused on a general characteristic of communication, division, and a description of verbal and nonverbal communication. From the general characteristics, the theoretical part moves to more specific areas such as mistakes and difficult communication situations during nursing care. Due to the psychologically demanding profession of a nurse, he works also focuses on a professional description of the psychological consequences of the profession of a nurse, the personal preconditions of a nurse and, finally, a description of mental health care. The empirical part was processed by a quantitative method of research. Data collection was performed in the form of questionnaires. 150 respondents were asked 18 questions, which were answered by a total of 133 nurses. The questions were asked to the nurses in online form and in the printed form of a questionnaire in 3 hospitals and a total of 12 wards. The questionnaires were completely anonymous and were distributed without any selection. It was examined how nurses perceive the value of communication, based on different education or age. Based on the obtained data, both hypotheses were evaluated as follows: H1: The perception of the value of communication in nursing care by nurses is not related to their age. H2: The perception of the value of communication in nursing care by nurses is not related to their education. The information contained in this work could be used as a study material for nursing students. Thanks to this work, nurses who are already working in the workplace could expand their knowledge.

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