National Repository of Grey Literature 12 records found  1 - 10next  jump to record: Search took 0.01 seconds. 
Proposal to improve the marketing mix of the company
Stašiniak, Šimon ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with proposals for improving the marketing mix of the construction company UNA – Rodinné domy s.r.o. In the entire bachelor's thesis, I proceeded according to the theoretical basis of the work, which can be found in the theoretical part. Subsequently, I performed an analysis of the marketing mix and marketing environment of the construction company UNA- Rodinné domy s.r.o. Based on the results of the analysis of the current situation, I submitted proposals for improving the marketing mix.
Business Plan
Murín, Miroslav ; Sabov, Patrik (referee) ; Afonina, Anna (advisor)
The object of the master´s thesis is a business plan for internet portal KAMZASPORTEM.CZ, which will provide information about sports centres in Brno and surroundings. The thesis contains the theoretical introduction of the business plan and also the analysis of practical part.
Development Strategy for Family Owned Company
Hrachovec, Lukáš ; Němec, Vojtěch (referee) ; Koráb, Vojtěch (advisor)
Master thesis is about strategic development of family-owned company Trojkámen s.r.o, which provides accommodation and restaurant services. Based on analyses of current situation of family-owned company, outer environment, strategy and vision of family, I will suggest options for future development of the family company.
Business Plan for a Swimming School Foundation
Nováčková, Klára ; Štěpánková, Kristýna (referee) ; Zinecker, Marek (advisor)
The aim of this thesis is to provide a business plan proposal for swimming school that will offer swimming classes for children in age from 6 month till 4 years. The thesis will be divided into 3 main chapters. First chapter contains all theoretical points needed for further analysis. Analysis of external environment and current market situation is covered in the second part of the thesis. Last chapter consists of the business plan proposal itself and SWOT analysis.
The Financial Analyses of the Firm
Capyková, Irena ; Heralecký, Tomáš (referee) ; Luňáček, Jiří (advisor)
The bachelor’s thesis deals with financial statement analysis of the energy producing and distributing company E.ON, s.r.o. in the time period from 2008 till 2011. The thesis is divided into two parts. The methods and tools for the financial analysis are introduced in the theoretical part. The second part of the thesis focuses on the company itself in details as well as it contains the elaboration of the company financial analysis. As a conclusion to this study the company financial assessment is carried out. Based on the assessment results the proposals for innovations are suggested.
Increasing of Customer Satisfaction in Tesco Expres Brno
Poláčková, Tereza ; Novák, David (referee) ; Novák, Petr (advisor)
This thesis deals with analysis of customer´s satisfaction in Tesco express in the Malinovskeho square. The theoretical part of the thesis focuses on data processing of marketing and procedure of individual analysis. The practical part of the present Tesco company and it´s store and result´s of questionnaire and SWOT analysis. The final section includes its own suggestions and recommendations designed to improve the solved situation.
Evaluation of The Company´s Information System and The Proposal Changes
Spíchal, Rostislav ; Javorová, Martina (referee) ; Dydowicz, Petr (advisor)
This bachelor thesis deals with analysis of information system in the particular manufacturing enterprise. Shows the types and possibilities of information systems and evaluates it through the methods and analyzes. Theoretic piece of knowledge then transferred into practice. Analysis of the present problems is used in solutions specific proposals, which are resting on economic evaluation.
Evaluation of the Financial Situation of the Company and Proposals for its Improvement
Němečková, Alena ; Kunert, Michael (referee) ; Pavláková Dočekalová, Marie (advisor)
This bachelor thesis focuses on the financial situation of the investigated company in 2006 – 2014 with using suitable methods of the financial analysis. Possible changes to improve current situation of the company as well as conditions and timetable for implementation of these proposals are suggested based on the conducted analysis.
The Application of Fuzzy Logic for Evaluation of Quality of Customers
Šulc, Ondřej ; Vítek, Pavel (referee) ; Dostál, Petr (advisor)
This master thesis deals with the application of fuzzy logic for evaluating the quality of customers in company PPL CZ s.r.o. For evaluation was used Microsoft Excel and MathWorks MATLAB. There are going to be created models using fuzzy logic. The introductory part is devoted to the theoretical bases that are necessary to understand the whole issue. The second part includes information about the company and analyzes of the current situation. Finally, the last part presents fuzzy models used to evaluation of existing customers.
Design of Information System for Real Estate Management for Dolfin AM, s. r. o
Šumaj, Boris ; Štepník, Štefan (referee) ; Dydowicz, Petr (advisor)
Content of my diploma thesis is to set light to basics of database information systems. This thesis provides a summary of information system architectures. These information systems are analysed with focus on their effectiveness and efficient use in the enterprise oriented on real estate management. After analyzing these IS architectu-res, analysis of the selected company´s IS and company as such, follows the creation of design of an information system according to the estabilished facts, specifications and requirements for the particular company.

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