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The Effectiveness of Sponsorship of Selected Sports Events on Public Television
Hozák, Jiří ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: The Effectiveness of Sponsorship of Selected Sports Events on Public Television Objectives: The main objective of this thesis is to identify the effectiveness of selected sporting events from the perspective of television sponsorship and to propose an ideal sponsorship campaign. Methods: Multiple methods were used in this thesis, which consisted of several qualitative and one quantitative method. Among the qualitative methods, in-depth interview and unstructured interview were used. The quantitative method was then the analysis of secondary data, which formed the basis for the actual analysis and comparison of individual sporting events. These methods enabled the effectiveness of the sponsorship campaigns to be determined based on the cost per unique viewer reached at least once during the campaign. Results: The results of the thesis demonstrate the effective usability of sponsorship campaigns in television broadcasting and more specifically during sports broadcasts. Their effectiveness increases with the size and interest associated with the selected sporting event. The result of this comparison shows that for sporting events such as the hockey World Cup, the objectives are based on high viewership, which, however, increases the price and cost of sponsorship campaigns. For sporting events...
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Escalation of the crisis in Greek public broadcasting television in 2013-2014
Srpová, Zuzana ; Köppl, Daniel (advisor) ; Štoll, Martin (referee)
The main topic of this thesis is the functioning of the public service media, especially public service television broadcasters. After general definitions of the basic terms associated with this topic, the thesis highlights the differences between the media in the private and the public sectors, and characterizes the public service media in the previously selected European countries: the United Kingdom, Germany, Italy and the Czech Republic. The choice of these particular states was based on their different economic, political and media systems. The history, the development and the crisis of the Greek public service media are subjected to a thorough analysis. Regarding the inclusion of the historical context the thesis moves onto the crisis which occurred in June 2013 due to inconsistent government interferences in the media field, which led to a suspension of the transmission of the Greek public broadcaster ERT. The practical part is dedicated to a detailed analysis of the viewership of the Greek television, focusing on the period before, during and after the crisis had occurred. The main objective of the thesis is to point out whether the government interferences had influenced the viewership of the Greek television.
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Public Broadcasting Media in Poland and in Czech Republic in 2014-2018
Spišáková, Eva ; Zelená, Alena (advisor) ; Rydel, Jan (referee)
This thesis deals with the comparison of Polish and Czech public television system, the amendment to the media law designed by the Polish government's Law and Justice party in the years 2015 and 2016 and how this amendment reflected on the current state of Polish public television. In the comparison was used the Compliance method and four independent variables were defined: the definition of objectives and missions of public service media in Poland and the Czech Republic, the control bodies of Polish Television and Czech Television, the funding of Polish Television and Czech Television and the program offer of both televisions. Expert interviews conducted with Polish media experts personally or by telephone and media laws in both countries served as the main sources of the research. The main aim of this diploma thesis is to determine to what extent the media systems of public service televisions differ in both countries and how they are similar. The thesis focuses mainly on the relationship of political power and the media, answers the question of how political power in both countries seeks to enter into the financing and control of public media.
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The image of alcohol in the Czech TV as a public service broadcaster
Burdová, Karolína ; Dobiášová, Karolína (advisor) ; Kotherová, Zuzana (referee)
This diploma thesis deals with the media representation of alcohol and its excessive consumption on Czech Television as a public service broadcaster. It also focuses on ways to regulate alcohol in the form of behavioural nudges which can be used both within alcohol policy of the Czech Republic in general and the broadcasting of Czech Television. The thesis identifies not only possibilities of using the nudge theory, which can have a beneficial effect on human decision making, but also interprets media framing used for representation of alcohol on Czech Television. Alcohol is portrayed within Czech Television programmes as well as within TV commercials, therefore a case study dealing with alcohol advertising broadcasted on Czech Television was added to the analysis. The analytical part of the thesis was created on the basis of a qualitative framing analysis and with the aid of desk research I revealed the possibilities of nudging both in alcohol policy and in the Czech Television broadcasting. Above all, this thesis emphasises the fact that the framing process has a significant position in human decision making, and that is why it's necessary to pay adequate attention to this process in alcohol policy making.
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The Role of The TV News Anchorman/woman. The Comparative Analysis Between Public and Commercial Television
Baráková, Tereza ; Železný, Jakub (advisor) ; Groman, Martin (referee)
The diploma thesis deals with the role of a television news anchorman/woman. It focuses on the origin of the anchorman, the main and characteristic professional prerequisites, and the differences between the anchormen of public and commercial television. The primary role of the moderator is to inform about current events. But in the same time be objective, neutral, and trustworthy, and leave a way expressing one's own emotions. However, these values may differ as to the television broadcasting system. As part of his role in television, they can be a suitable element in media self-presentation. The thesis focuses on work with commercial and public television, analyses the emotional and professional aspects of his work and his contribution to the creation of news programs. The research is also carried out among the public, which enables the main characteristics and functions of moderators.
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Public television in Europe and its involvment in sports
Hozák, Jiří ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Public television in Europe and their involvement in sports Objectives: The main object of this bachelor thesis is to make a draft of new services and ideas for an improvement of ČT Sport channel. This draft will be based on ascertained data, elaborated analysis and comparison of how public television across Europe work. Methods: In the bachelor thesis were used qualitative methods to gather needed data. First was used structured questionaire for communication with chosen employes from foreign public TV. Also were used structured and unstructured interviews with employes from Czech TV, specifically ČT Sport. The last method used was the analysis of secondary data. Results: The results prove high effectivness and usage of all resources available for ČT Sport, that is able to produce high quality content with just a fraction of the budget. The fraction is presented as an amount of resources in comparison with other foreign public TV. Also were compared chosen public TV across Europe, and were indentified high quality services that they provide. These services were implemented to the environement of ČT Sport as a part of my recommendation. Keywords: sport, public television, commercial, sponsoring, license fee, broadcasting rights
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TELEVISION PRODUCTION GROUP TARGET TO AUDIENCE 65+
Slivoňová, Juliána Silvie ; KOPECKÝ, Čestmír (advisor) ; VLACH, Jiří (referee)
The output of this work is the basis of a creative producer group independent of the public service television and narrowly focused on the senior spectator. It contains a description of the TV environment both from the producer side and from the consumer side. A detailed description of the target group is added on the basis of a comparison of available sociological research and a basic description of the five recommended programs for such a particular production group.
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Public Broadcasting Media in Poland and in Czech Republic in 2014-2018
Spišáková, Eva ; Zelená, Alena (advisor) ; Rydel, Jan (referee)
This thesis deals with the comparison of Polish and Czech public television system, the amendment to the media law designed by the Polish government's Law and Justice party in the years 2015 and 2016 and how this amendment reflected on the current state of Polish public television. In the comparison was used the Compliance method and four independent variables were defined: the definition of objectives and missions of public service media in Poland and the Czech Republic, the control bodies of Polish Television and Czech Television, the funding of Polish Television and Czech Television and the program offer of both televisions. Expert interviews conducted with Polish media experts personally or by telephone and media laws in both countries served as the main sources of the research. The main aim of this diploma thesis is to determine to what extent the media systems of public service televisions differ in both countries and how they are similar. The thesis focuses mainly on the relationship of political power and the media, answers the question of how political power in both countries seeks to enter into the financing and control of public media.
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Escalation of the crisis in Greek public broadcasting television in 2013-2014
Srpová, Zuzana ; Köppl, Daniel (advisor) ; Štoll, Martin (referee)
The main topic of this thesis is the functioning of the public service media, especially public service television broadcasters. After general definitions of the basic terms associated with this topic, the thesis highlights the differences between the media in the private and the public sectors, and characterizes the public service media in the previously selected European countries: the United Kingdom, Germany, Italy and the Czech Republic. The choice of these particular states was based on their different economic, political and media systems. The history, the development and the crisis of the Greek public service media are subjected to a thorough analysis. Regarding the inclusion of the historical context the thesis moves onto the crisis which occurred in June 2013 due to inconsistent government interferences in the media field, which led to a suspension of the transmission of the Greek public broadcaster ERT. The practical part is dedicated to a detailed analysis of the viewership of the Greek television, focusing on the period before, during and after the crisis had occurred. The main objective of the thesis is to point out whether the government interferences had influenced the viewership of the Greek television.
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ARTE - Analysis from the perspective of corporate structure and model portability to the CEE region
Novák, Marek ; MATHÉ, Ivo (advisor) ; VLACH, Jiří (referee)
ARTE TV station is a unique project in the area of European audiovisual landscape, in many perspectives, and reflects its basis in many ways. It is an important player in the area of international co-productions, it is a hallmark of European arthouse cinema in the best sense of the word and its participation in audiovisual productions is available also for Czech producers. Therefore I would like to focus and analyse on the ARTE phenomenon, especially on the corporate and functional structure, business model and from historical and political view, followed by a producer's perspective (ARTE participation in co-productions) and end in an essay on the possibilities of transferring the ARTE model into the area of Central/Eastern Europe.
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