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Business Plan – Travel Agency
Trnik, Dávid ; Chalmovský, Peter (referee) ; Heralecký, Tomáš (advisor)
This bachelor thesis is focused on drawing up a business plan for a travel agency in Slovak Republic. Thesis consists of theoretical part, based on acquired theoretical knowledge, analysis (SWOT analysis, Porter's model), review of current trends in the field of tourism and business, and practical preparation of the draft business plan.
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Detached house with a workshop
Dubecký, Tomáš ; Jelínková, Barbora (referee) ; Jelínek, Petr (advisor)
The aim of the bachelor thesis is to design and elaboration a project documentation for a family house with an establishment (travel agency), which is located on plot no. 240 in Rosice near Brno. The family house is designed as a two storey with residential attic. The first floor is used for work and the second floor is used as a relax zone. At the northwest side of the family house is designed the establishment - travel agency. Entrance to the family house and establishment is situated at the northeast side of the object, where is also a garage. Before the entrance there are two parking place for customers. Residential part of the building is at the east and the southeast side of the object. Establishment – travel agency is oriented at the northwest side. The selected land for this building is flat, detached and located on plot no. 240 in Rosice near Brno. The entrance to the family house and establishment - travel agency is designed as a barrier free. The building will be based on concrete foundation strips made of C16/20 concrete. The perimeter walls on the first floor and the second floor are designed by Ytong load-bearing masonry. Ceiling structures are ceramic ceilings from the Porotherm system. The roof over family house is designed as a saddle roof and the roof over garage is designed as a counter roof. The building is insulated by Isover contact insulation system.
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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Proposal of a Communication Mix in the Selected Company
Ocelková, Zuzana ; Navrátilová,, Ludmila (referee) ; Milichovský, František (advisor)
The thesis is focused on the analysis of communication mix of the product of selected company and the subsequent proposal for its improvement. The theoretical part mainly contains basic principles, important concepts and knowledge that relate to the communication mix, but also to current issues in tourism marketing. The theoretical part was the necessary starting point for processing the analytical part of this work. The last part of the thesis is created from analysis and it contains proposals for a new or improve existing communication mix of selected product of selected company.
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Detached house with a travel agency in Vyškov
Šáchová, Lenka ; Uhrinec, Marek (referee) ; Štěpánek, Ladislav (advisor)
Bachelor’s thesis is dealing with the processing of project documentation of a detached house with travel agency. The building has three floors and basement under part of the construction. Travel agency is located on the ground floor with disposition built separately from residential part and its own entrance. The basement of the residential part consists of cellars and fitness room. On the ground floor is situated garage, workroom and storage of gardening tools and furniture with the back entrance to the residential part. There are two apartments in the building one on the second and one on the third floor in the premises of the saddle roof.
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Business Plan - expanding a travel agency
Jiříková, Iva ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
Master’s thesis "Business plan - expanding of the travel agency”, is focused on the preparation of a business plan, according to which it will be possible in the future to extend already functioning travel agency another business subject. In the theoretical part, on the basis of the available professional literature, the concepts concerning business, business plan and travel agency are outlined. In the analytical part, analyses are analysed which analyse the internal and external environment of the company and help in the design part. The design part consists of comprehensive steps, procedures and methods of a particular business plan for the expansion of the real travel agency.
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Communication Mix of Travel Agency
Zlámal, Tomáš ; Sedláček, Jan (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on analysis of current state of travel agency´s communication mix, where on the basis of gained results from the analysis and with help of marketing research, which is conducted through a questionnaire survey, are suggested such recommendation, which will lead to improvement of current communication mix and subsequently to raise awareness about travel agency, bigger competitiveness and increasing of sales.
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