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Online dating applications from the perspective of uses and gratifications theory
Šulcová, Karolína ; Jirků, Jan (advisor) ; Vochocová, Lenka (referee)
Dating online applications have fundamentally changed the form of online dating. They are available on a mobile phone and are based on spatial proximity of users and ease of use. This diploma thesis focuses on users of these applications. This thesis is based on the assumptions of the uses and gratifications theory, which assumes that the media audience is active and uses the media to satisfy its needs. The aim of this thesis is to find out how individuals use the dating applications and what their reasons for using are. To collect data, I chose a combination of quantitative and qualitative approach. First, an on-line questionnaire survey was conducted, followed by semi- structured interviews with applications users. Research has shown that the reason for using and the attitude of users varies with each individual and can change during use. Keywords dating applications, Tinder, online dating, uses and gratifications theory, active audience, mixed methods research
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Cyberviolence towards LGBTQ+ people in Czech Republic
Kalousková, Natálie ; Hasmanová Marhánková, Jaroslava (advisor) ; Coufalová, Linda (referee)
This piece of work focuses on cyberviolence against LGBTQ+ adults in the Czech online space. Cyberviolence is overall a new phenomenon, at present mostly examined in relation to children and adolescents. In this work, the author offers insight into the ways queer people use the Internet, the negative events they encounter and the manner in which they manage these experiences. The work builds on the ideas of heteronormative social hegemony and looks for links between this social order and cyberviolence. Using the qualitative method of semi- structured interviews, research was conducted with eight LGBTQ+ participants. The results showed queer people faced grave acts such as threats or extortion as well as homophobic and transphobic microagression. The fact that cyberviolence against adults is often downplayed by the society, but also victims themselves, makes its management all the more complicated. Nevertheless, it is essential to dedicate more attention to this topic in the effort to eliminate heterosexism in society.
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Perception of advertisements on online dating apps focusing mainly on Tinder
Dobiášová, Tereza ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
The topic of the bachelor's thesis is perception of advertising on online dating apps focusing mainly on Tinder. The aim of this thesis is to examine how Czech users perceive existing advertisements they have encountered on Tinder and find out their openness and attitudes towards different advertisements within the app. Exploratory research also deals with various formats that can be used for adverting in the app and user's responses to them. The results present user's experience with in-app ads and responses to several different ads and formats. The knowledge from the work can be used as an indicator for brands that are considering investing in a new advertising medium.
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Online dating applications from the perspective of uses and gratifications theory
Šulcová, Karolína ; Jirků, Jan (advisor) ; Vochocová, Lenka (referee)
Dating online applications have fundamentally changed the form of online dating. They are available on a mobile phone and are based on spatial proximity of users and ease of use. This diploma thesis focuses on users of these applications. This thesis is based on the assumptions of the uses and gratifications theory, which assumes that the media audience is active and uses the media to satisfy its needs. The aim of this thesis is to find out how individuals use the dating applications and what their reasons for using are. To collect data, I chose a combination of quantitative and qualitative approach. First, an on-line questionnaire survey was conducted, followed by semi- structured interviews with applications users. Research has shown that the reason for using and the attitude of users varies with each individual and can change during use. Keywords dating applications, Tinder, online dating, uses and gratifications theory, active audience, mixed methods research
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Tinder a další seznamovací aplikace aneb proč dnes hledáme partnera on-line
STUHLOVÁ, Barbora
This thesis deals with the problematics of usage of dating applications between young people of the Czech republic and their views on partnerships. The introduction is dedicated to theoretical findings and basic terminology related with on-line dating. The first half of the theoretical part introduces the reader to different views on partnerships and their core pillars based on psychological theories. In connection with these attributes, the second part of the thesis concentrates on theories dealing with transformations in present relationships. Separate chapter is devoted to millennials - known as generation Y. Second part of the theoretical part brings the reader closer to understanding how meeting and getting acquainted with someone works in the cyber world. It analyses its evolution and existing research on the topic. At the same time it deals with communication and self-presentation of users on dating applications and dating websites. Last but not least the reader is acquainted with on-line dating applications Tinder and Grindr, whose users were my respondents. The practical part is dedicated to the research itself, whose main task was to determine the role the dating applications play in establishing relationships in a young persons life. User activity of respondents as well as their experience and attitude towards dating application was revealed using a semi-structured interview. At the same time the research shows the views and opinions of the respondents on partnership itself.
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