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The Image of Czechoslovak War Pilots in Rudé Právo between 1945-1950 and in the Selected Years of 1960s
Holeček, Martin ; Suk, Pavel (advisor) ; Cebe, Jan (referee)
The aim of diploma thesis The Image of Czechoslovak War Pilots in Rudé Právo between 1945-1950 and in the Selected Years of 1960s is to present the media image of this social group in the view of Rudé právo newspaper. Considering the topic chosen, the author concentrated on the post-war years between 1945-1947, 1948-1950 and the selected years of 1960s (1963, 1965 and 1968). This paper is based on complementation method which combines media history and theory, historical context and complex content analysis of Rudé právo articles in the given years. For content analysis, the author of the paper used a method of text coding depending on the topics suitable for sufficient presentation of the image of Czechoslovak war pilots as well as of the topics and events that contributed to that image. The primary source of this thesis was Rudé právo newspaper which also supplied material for content analysis. Secondary sources contain professional literature concerning media history and air or war environment. The author also uses internet sources and some of them are even archived by the National Library of the Czech Republic because of their content.
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Polish Daily Newspapers' Portrayals of the Events Related to the Velvet Revolution
Chvíla, Jakub ; Rusin Dybalska, Renata (advisor) ; Junek, Marek (referee)
(in English) The aim of this diploma thesis is the discourse analysis of polish daily newspapers' portrayals of the so-called Velvet Revolution in Czechoslovakia in the last days of 1989. I have focused the analysis on every category of newspapers, which were officially published in Poland at that time. The selected questions are analyzed according to methods, which are mentioned in the theoretical part of this thesis, and everything is set into a historical context. Theoretic part is composed of the history of that period, the characterization of the polish media market in the 80s and the theory of propaganda, newspeak and discourse. In the practical part of this thesis there is the analysis which was made by the quantitative and qualitative method. The chief contribution is the determination of the exact quantity of the articles in monitored daily newspapers, the analysis of selected topics and the answers on the selected questions related to the role of propaganda, the differences (state vs. independent media; polish vs. american-polish newspapers; regional newspapers from northern Poland vs. southern Poland) among the articles in selected newspapers and the theme-orientation articles in the newspapers intended for soldiers, Catholics or teenagers. The main intention of the practical part is to...
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Propaganda and media image of right–wing extremism
Košťál, Petr ; Macků, Lucie (advisor) ; Fajfrlíková, Pavla (referee)
The aim of thesis "Propaganda and media image of right-wing extremism" is analyze media activities of right-wing extremism and find out what image of Czech right-wing extremist scene was created by two the most read Internet news portals, Novinky.cz and iDNES.cz. The theoretical part defines the concept of propaganda, media, introduces the Czech right-wing extremist scene and history of right-wing extremist groups. The theoretical part allows orientation in the topic.
The practical part uses the methods of quantitative and qualitative analysis. By quantitative methods is explained what attention is dedicated to Czech red-wing extremism by internet news portals. The method of qualitative analysis determines what is the media image of the Czech right-wing extremism groups and how was that image changed since 2011 until the end of 2015.
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Verbal image of gypsies in the Czech printed media
ADAMCOVÁ, Eva
Topic of this thesis is current intercultural issues and its main objective is to show media image of the Gypsy minority in Czech Republic. First part of the project is a chapter about Gypsies, their history, culture, today's lifestyle and everyday problems. Next chapter include theory of journalistic style and persuasion and these are the basis for my further analysis. Final chapters analyzes articles form selected printed newspapers. Specifically looks at topics of the articles and then persuasion elements in the articles and headlines. The aim of this analysis is to give a comprehensive Verbal image of gypsies in the Czech printed media.
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The media image of the muslims in the Reflex magazine
VONÁSKOVÁ, Martina
The bachelor´s paper studies the problems of muslims who live in the Czech Republic and the media image of them in the Reflex magazíne. In the beginning of the paper I briefly discuss the history of the presence of muslims in the Czech Republic and she will describe the acceptance of them by Czech people.The category muslim will be explain and who belongs to it according to media and experts in social science in the Czech Republic.The work will present researches of public opinion of respected czech agencies involved in this topic. I will show some problematic situations debated by media in Czech Republic. The main part of the paper is the analysis of the media image of the muslims in the Czech Republic in the chosen magazine in a certain time period. Some articles from the Reflex magazíne will be analyzed. Specify will be the media image of the muslims in the years 2012-2013. In the conclusion of the paper will be analyzed some stereotyps and some statements about the muslim minority in the Czech Republic.
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The image of methamphetamine in the internet version of newspaper Mlada fronta DNES.
CHADOVÁ, Andrea
This Bachelor's thesis contains theoretical findings related to the issues of the presentation of methamphetamines in the online version of the Mladá Fronta DNES newspaper. The work also includes a research section. The aim of my Bachelor's thesis is to analyse the depiction of methamphetamines in the online version of Mladá Fronta DNES, and to subsequently compare whether or not it was depicted differently from 2003 2013. The work is divided into a theoretical section and an empirical section. The first part of the theoretical section is dedicated to the topic of methamphetamine. I focus on the nature of methamphetamines from the standpoint of its chemical structure, actual form, as well as from the standpoint of the various methods of use. I also focus on the history of methamphetamines, specifically the origins of its production and use, and subsequently also its dissemination over time. I also mention the status of the issue of methamphetamines in the Czech Republic. In the final two sections, I focus on the effects of methamphetamines on the human body in terms of both the physical and psychological health of an individual, and also detail the effect of meth use in all areas of an individual's life. The empirical section utilised qualitative and quantitative methods of research. For qualitative research, I collected the required data through document analysis, during which I focused on the meaning of content of the articles. The quantitative research was conducted using content data analysis, in which I investigated individual phenomena based on established research questions and hypotheses. The sample set included 188 articles138 articles from 2013, and 50 articles from 2003. The research focuses on articles from the online version of the Mladá Fronta DNES newspaper. The results of my study point to the fact that currently, the topic of methamphetamines in the selected newspaper are often presented in connection with inaccurate or misleading terms, which can distort the reader's perception of the given topic. The study also found that Mladá Fronta DNES reacts to events related to methamphetamines in its articles, and surveys the situation surrounding the given topic. The articles contain a 9.6% increase in the volume of numeric forms of reporting. These numeric forms include such things as information on the amount of methamphetamines or the number of perpetrators in crimes related to methamphetamines. Verbal forms of reporting focus on such information as specific descriptions of criminal perpetrators or of the crime itself. Additionally, the results indicate the fact that, from 2003 to 2013, the number of articles focusing on methamphetamines grew, in which this number increased on an almost annual basis. The difference in the presentation of the given topic has not changed between 2003 and 2013articles from both years contain the same level of negative predictions for the future. The results of this Bachelor's thesis can serve to inform the media on the presentation of the topic of methamphetamines in society. Overall, this work indicates that, in its presentation of the topic of methamphetamines, the media should focus more on future outlooks and on possible solutions for issues related to methamphetamines.
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Emil František Burian. Self-presentation, representation and memory
STŘELBOVÁ, Tereza
This diploma thesis reveals the processes of shaping the image of Emil František Burian, the theater director, composer, journalist and playwright in three key headings. The first heading explains the principles of self-presentation and choice of characteristic means to build its external image in the changing personal attitudes and social development in the 30th - 50 years of 20th century. The second heading shows the coordinates of cultural policy communist regime and monitors the construction of public image representative of official socialist culture. Both headings are mainly based on a detailed analysis of Burian's theater activity, broadcasting activities and articles in professional and social printing. The third heading of qualification work pays attention to creating individual memory of a systematic effort to build a "cult of personality" of E. F. Burian. Interpretation biography and memories of actors, directors, journalists and politicians attempts to profile the professional and private life of this artist.
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Media Image of the Czech Republic in 2011
Ruffer, Roman ; Valentová, Jana (advisor) ; Mikeš, Jiří (referee)
This bachelor thesis wants to find out the way in which media image of the Czech Republic in 2011 is being constructed in foreign media by research method of quantitative and qualitative analysis. All media outputs which were collected in abroad by Representation of the Czech Tourist Authority - CzechTourism are evaluated by quantitative analysis. The qualitative analysis try to discover the media image in selected media of the Russian Federation and the United Kingdom of Great Britain and Northern Ireland and verify the correlation of this image with the quantitative analysis developed by agencies for public opinion research.
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Media images related health professionals and patients
SÝKOROVÁ, Marta
Media image of a health worker ? a patient relationship The presented bachelor thesis describes the media image of a relationship between a health worker and a patient in the mirror of television series both from the view of present days and with looking back thirty years and their mutual comparison. A theoretical part concerns issues of medical ethics (basic concepts, a transformation of the relationship between a health worker and a patient, basic principles, Patients´ rights, Informed consent), then a communication in the health care and mass communication (especially the interaction relationship between mass media and reality). In the practical part there was used a method of a qualitative research, an observation of selected parts of the television series Hospital at the outskirts of the city (Nemocnice na kraji města) and Surgery in the Rose Garden 2 (Ordinace v růžové zahradě 2). Results of the observation were divided into six parts describing not only a general perspective of the relationship between the health worker and the patient (in terms of paternalism x partnership), but also partial facts which are important for this relationship (information for patients, a common health workers and patients´ communication, a communication of the health workers with close relatives of the patients, permitting of visits, a compliance with the mandatory medical confidentiality by the health workers and an image of a medicine doctor). According to the results the most noticeable shift in the relationship between the health worker and the patient can be observed in their everyday communication, the least noticeable in a compliance with the professional confidentiality. In practice, it would be possible to use the knowledge gained by the research for a publication in a professional literature and for a preparation of an educational material for workers in helping professions.
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Mass Description of a Station for Injured Animals
Průchová, Jaroslava ; Nový, Jan (advisor) ; Musil, Martin (referee)
The objective of this thesis " Medial icon of casualty animals' central rescue stations "is to find out the medial icon of central rescue stations engaged in protection of free-living animals and medical icon of the others ecologic enterprises in regional journal Deník. The intention of this thesis will be assignment by the contentual analysis of articles issued in regional journal how media in Czech republic presented acivities of the central rescue stations engaged in protection of free-living animals as compared with the presentation of others ecologic enterprises. The articles will be lied under the quantitative and qualitative contentual analysis, when first the articles will be chosen and filtered. In qualitative part the articles will be analysed according to selected criterions, that contribute to formation of medial presentation of researched organisation and their medial icon conception. Availabe objective of the thesis I have selected 3 hypotesis, that will be affirmed or controverted by folow-up research.
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