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The analysis of private labels at the czech retail market
Křepelová, Soňa ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of this diploma thesis is the analysis of private labels and the consumer perception of private labels. The theoretical part is focused on brands, brand management, private labels and development at the world and the czech market. The practical part deals with research private label products and research among consumers. Based on the analysis, recommendations suggest retail chains to increase the share of private labels in total sales.
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Evaluation of investments throught the example of Tesco Stores ČR plc.
Vaněk, Ondřej ; Mikan, Pavel (advisor) ; Scholleová, Hana (referee)
Abstract: The aim of the work is to evaluate six different projects of the expansion of the company Tesco through opening new stores and choosing the best option on the general level. Shops differ from each other by their size (express, supermarket, hypermarket) and by the way of obtaining the required area (lease, building an own store). The whole thesis is divided into three parts. The theoretical part describes the development of the Czech retail market with food since 1996, when Tesco entered the Czech market. Methodology part describes different methods of evaluating investments. Practical part compare above mentioned projects with each other by using the methods described in the methodological part. The thesis found as the most suitable way of expansion the express format store, realized more likely by the option of lease than building a new store. However author mentioned that decision, if it is better to open the store in the leased place or built an own store significantly depends on specific terms of the project and it is not possible clearly decide on the general level. The thesis was written on the base of data provided for the purposes of this work by Tesco Stores ČR plc.
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Development of the Retail Market in the Czech Republic and Slovakia
ROZSYPALOVÁ, Antonie
This work studied development of retail market in the Czech republic and Slovakia during years 2000-2007. The retail market started to form earlier and faster in the Czech republic than in the Slovakia, where the changes started with a small delay. The development of retail market will surely be influenced by introduction of a single currency Euro.
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Analysis of consumer´s attitudes to the retailing formats
Dvořák, Jan ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The thesis is focused on retail marketing and its main goal is to analyse consumer's attitudes to the various retailing formats. First part is dedicated to some theoretical terms of retailing, stores typology, consumer behaviour, segmentation and specifics of retail marketing. Next part analyses available information from public researches, articles and MML database to reveal present situation and trends on retail market. In the last part is executed own primary research with aim to discover consumer behaviour and attitudes to the retailing formats and its perception.
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Feasibility study of a small retail enterprise
Drugda, Marek ; Střížová, Vlasta (advisor) ; Jánský, Filip (referee)
This thesis describes the individual aspects of retail entrepreneurship of a small enterprise using the knowledge of large retail entrepreneurs. It introduces the business strategy of a clothing retail shop in Prague with an innovative business model, evaluates the external environment of the enterprise and its influence on the industry, outlines the procedures for managing specific areas of the operation and evaluates the feasibility of the enterprise utilizing a break even analysis and a cash flow forecast based on predefined criteria.
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Analysis of the Marketing Mix of a Chosen Pharmacy
Trnka, Štěpán ; Procházková, Markéta (advisor) ; Procházková, Marcela (referee)
This Bachelor's Thesis studies application of marketing to a pharmacy in a small to medium sized town. The theoretical part addresses marketing elements that are relevant for this field of entrepreneurship. I also add the specifics of marketing in the field of medical care. The analysis deals mainly with marketing mix in a traditional sense and competiton in the area. The Theoretical part also includes specifics of operation of a pharmacy. The Practical part contains basic information about the pharmacy I chose and it's brief history. This is followed by analysis of a marketing mix and competition. In conclusion I rate the marketing approach of the pharmacy, make and sum up recommendations.
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Retail development in Austria and New Zealand
VILÁNKOVÁ, Lenka
This dokument presents an overview of retailing development in Austria and in New Zealand and follow comparison of these countries. Especially development and concentration over the past ten years. The work is focused on retail as a whole and furthermore on some of his sector. For example: retail with groceries, retail sale of clothing and footwear or retail with furniture an other furnishing. Key measured factors are: retail turnover, number of outlets, number of employees etc.
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Private brands in a chosen trading unit
KOVANDOVÁ, Martina
My bachelor thesis is aimed at private labels in a selected retail unit. The main aim of my thesis has been carrying out market research for private labels in a selected retail unit and comparing the results with other retail unit. The thesis consists of two parts. The first part contains a review of literature in which are explained basic concepts related to the theme of thesis. The second part is practical part. In this part I have done market research. In the end are evaluated the results of the research and was proposed several recommendations to improve the situation.
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