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The Current Position of Iceland on the Global Market
Tomanová, Veronika ; Hinčica, Vít (advisor) ; Jurek, Martin (referee)
The aim of the bachelor thesis is to describe the current situation of the icelandic economy and the current position of Iceland on the global market. The bachelor thesis is divided into seven chapters. The first part of the thesis is focused on basic characteristics of Iceland, basic macroeconomic indicators and important economic sectors of Iceland. There is also mentioned the icelandic financial crisis. The second part describes foreign relations of Iceland, its foreign trade and foreign investments. There are also mentioned competitiveness of Iceland and relations with the Czech Republic.
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Prediction of the Czech Winemarket Development
Řeháčková, Zlata ; Sato, Alexej (advisor) ; Filipovszki, Pavel (referee)
Present bachelors thesis has the aim to analyze the czech and global wine market. At the beginning of the bachelors thesis I dedicate myself to the basic characteristics of the wine because of a brief introduction into the problem. As next I focus on dividing Czech republic into wine regions, characteristics of the global wine market with emphasis on consumption , production and description of the most important participants on this market. In the fundamental parts of thesis I analyse development of export and import in Czech republic and shares of particular trading partners in export and import. Then I executed the SWOT analysis of the czech market and on the basis of gained findings I set the prediction of export and import. In the final chapter I recommend some possibilities how to affect the development of export in positive way.
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Brazil´s oil market
Kužmová, Anna ; Gullová, Soňa (advisor) ; Horáková, Helena (referee)
The aim of this bachelor thesis is to analyze the position of Brazil in the global oil market. The first chapter is focused on the basic characteristics of oil and trading with it. The second chapter deals with the current situation on the global oil market and clarifies the current development of its basic indicators. The third chapter deals with the change in Brazil's position on the global market, the impact of the oil industry on the domestic economy and the analysis of the current state of the Brazilian oil market.
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Czech and global fine arts market (with an emphasis on a critical reflection of authorities from the Czech republic and abroad)
Dvořák, Olga ; Boučková, Jana (advisor) ; David, Jiří (referee) ; Němeček, Jan (referee)
The dissertation examines art as a very specific luxury commodity that is difficult to define and place on a market. The objectively given uncertainty of an art market does not seem to be consistent with the investment function of an artwork. The price of this product is unstable and non transparent and it is generally formed through a marketing tool - a commercial art fair. The main aim of this dissertation is to uncover the specifics of the fine art market. The secondary objective is to determine how emerging art from the Czech Republic is represented on a global scale. The research method included expert opinions from interviews as well as statistical processing of survey answers from several different professions. The main outcome of this research found out expert opinions from prominent art institutions around the world, and their awareness of Czech contemporary art. The beneficial factor of this research is the recommendation for Czech artists and commercial galleries to penetrate the global market. Beside the practical benefits there are additional benefits for science, as the information and research is taken from different fields, which is not so sufficiently monitored or presented as well in the Czech Republic. The focus on the pedagogical benefits are evident as the author has paid much attention to these issues for several years in the conext of regular lectures on the art of marketing at the University of Economics in Prague.
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The global cocoa market
Voglová, Karolína ; Gullová, Soňa (advisor) ; Zamykalová, Miroslava (referee)
This bachelor thesis deals with the global cocoa market. The aim of this thesis is to analyse the global cocoa market and indentify the future prospects of this market. The first chapter deals with the general charakteristics of this commodity, i.e. the history of cocoa growing, types of cocoa, cocoa cultivation and cocoa producing areas, and it is processed by using the methods of synthesis and comparison. Another chapter is the analysis of the global cocoa market, which presents the greatest exporting and importing countries, the developement of cocoa price, cocoa processing and chocolate industry. The third part presents the forms of cocoa trading, i.e. cocoa trading on exchanges and the alternative form fair trade. This part also presents the International Cocoa Organization and International Cococa Initiative. The last chapter focuses on the evaluation and perspectives of the global cocoa market in the future by using the method of compilation. The contribution of this thesis is the determination of the cocoa price and possible solution to the growing demand for cocoa in the future.
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Effective A/B and Multivariate Testing in the Global Market Environment
Janů, Tomáš ; Gála, Libor (advisor) ; Seman, Vladimír (referee)
Thesis is focused on online content testing for the purpose of optimizing the performance of business and information channels in a global environment, i.e. where visitors come from different countries. This diversity causes different behavior of visitors, for example as the American perception of the content is entirely different from the Brazilian and French. Different perceptions and consumer behavior is caused by a different national culture in these countries. Therefore it is necessary or appropriate to test content for the purpose of optimizing on the local level. The simplest option is obviously to run the same test for each country separately. But that is extremely difficult in practice because of the duration of the test and human resources needed for test design, implementation, and evaluation. Therefore the aim of this thesis is to suggest modification of the general method used for testing the online content that will be sufficient for testing on the local level and will take cultural differences of each country into account, but yet also will be effective in terms of time and human resources consumption. Currently there isn't any publicly documented method which would cover this issue. The key of this modification is the segmentation of countries into groups based on similar national culture. Therefore the value of national culture has to be identified in some way and for this purpose it is possible to use model of the Dutch Professor Geert Hofstede, who identified six dimensions of national culture for each country and assigned them values. The benefit of this thesis is described modification of the testing method which is particularly suitable for companies operating on the global market or multiple markets simultaneously. This method, if it's used properly, is able to deliver growth of revenue while simultaneously reducing the consumption of human resources.
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