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Analysis of the Level of Implementation of CSR in the Company
Divišová, Miluše ; Furová, Lenka (referee) ; Černohorská, Lenka (advisor)
Diploma thesis deals with the question of Corporate Social Responsibility and researches the level of its implementation within the company. The first part of thesis focuses on the theoretical explanation of the CSR issue (Corporate Social Responsibility) in some company. In the second part the CSR implementation of the company is analyzed, divided into three areas - economic, social and environmental. Based on the discovered information the Recommendations will be proposed to improve the current Company approach to Corporate Social Responsibility. The benefits that the Company acquires improving CSR, will be evaluated.
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Motivation and ethic questions in construction company
Pětroš, Ondřej ; Mazur, Jan (referee) ; Linkeschová, Dana (advisor)
This thesis deals with motivation and ethics in the construction industry. The goal of this thesis is to determine the level and potential specifics of motivation and ethics in the construction company. The theoretical part is focused on explanation of basic terms related to the topic. In the practical part of the thesis hypotheses are set, and their correctness is verified through a questionnaire survey and supplemented by a directed interview. Questionnaires are destined for construction companies and direct interviews are conducted in the form of semi-structured interviews with the staff of construction companies. Based on this the hypotheses are then confirmed or disproved. Furthermore, based on these surveys, conclusions and recommendations that would help to improve the situation in construction companies are deduced.
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Ethics in Advertising
Mihályová, Jana ; Krkošková, Drahomíra (referee) ; Putnová, Anna (advisor)
The main goal of this thesis is to determine university students’ attitudes towards ethics of advertising in the Czech Republic. In order to attain this goal, an empiric survey will be conducted among students by means of questionnaire inquiring. The theoretic part of the thesis deals generally with the concepts of ethics and advertising and their position and importance in the Czech Republic, the following part then provides examples of unethical advertisements from the Czech and foreign practices. The result of inquiring will be the establishment of the rate of tolerance or non-tolerance of respondents towards ethics of advertising in the Czech Republic and their subsequent formulation in the form of recommendations for involved groups. The thesis and its results will be submitted to the advertising agency and graphical studio GAD STUDIO s.r.o. with its registered seat in Brno. Its results will also be provided as feedback to the Czech Advertising Standards Council.
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INSTITUTIONAL ASPECTS OF EXPERT ACTIVITY
Hanák, Jakub ; Mařík, Miloš (referee) ; Fiala, Josef (referee) ; Semela, Marek (referee) ; Telec, Ivo (advisor)
The thesis analyzes an expert in social (institutional) relations that constitute the organizational and institutional background of Forensic Expertise as part of forensic engineering. The work explains the terminology and definitions used, with the greatest attention is paid to the analysis of the conditions for the exercise of expert activities from different perspectives (in particular legal and economic). Is discussed in detail in particular the status of expert institutes, and in all contexts: both in terms of expertise and its guarantee, as well as in terms of responsibility processors appraisal institute. Further describes the work of existing associations and experts estimated their future development. An important part of the work is a comparison of the conditions for the exercise of expert activities (advantages and disadvantages) in selected European countries: Slovak Republic, England and Austria. Based on the findings in the final section are designed and justified by changes in the conditions and rules for the performance of expert activities and other related aspects.
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Ethics in Personal Marketing
Stejskal, Radek ; Menšík, Tomáš (referee) ; Putnová, Anna (advisor)
The main goal of this thesis is to analyze personal marketing ethics in multinational produce company and make a suggestion to improve it. In order to attain this goal, an interview will be conducted among managers the company. The teoretic part of the thesis deals generally with the cocepts of ethics and personal marketing, following part include analyse of personal marketing. The last part contains suggestion to improve actual situation. The thesis and its results will be sumbitted to agency MenSeek s.r.o. Its resultes will be provided to analyse company.
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Business Ethics in Business Organizations
Krupauerová, Kateřina ; Šimková, Jitka (referee) ; Putnová, Anna (advisor)
This thesis is focused on application of business ethics in business organizations. Theoretical part is concentrate on basic concepts related to business ethics and also to social responsibility of companies. In the empirical part I used questionnaire to determine how examined companies implement this business ethics and in the end of my thesis I suggested recommendation how they could improve it.
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Evaluation and remuneration methodology of top managers
Procházková, Kateřina ; Paseková, Marie (referee) ; Bartoš, Vojtěch (referee) ; Suchánek, Petr (referee) ; Škapa, Stanislav (advisor)
The dissertation focuses on the creation of a new methodology of evaluation and remuneration for top managers in the environment of the Czech manufacturing industry. Based on a literature search, individual methods of evaluation and remuneration of this selected group of employees were defined. Due to the complexity of the issues addressed, it is also necessary to focus on the company's performance, which is monitored through the EBITDA indicator. This indicator is then the main pillar for the remuneration of managers. The methodology consists of two more pillars. The first is the macroeconomic indicator of gross domestic product, the second is the qualitative factor of the ethical aspect of the manager's work. The work aims to create a remuneration methodology that will be usable for the Czech environment, will combine the manager's remuneration with his performance and the performance of the company and could lead to a reduction in the cost of representation. The key to its creation was the acquisition of primary data through questionnaire surveys and pilot studies, which were evaluated by mathematical and statistical methods. The resulting methodology is applied to a specific company within the verification of the proposed methodology.
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