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Communication Strategy
Šumíčková, Tereza ; Cupák, Pavel (referee) ; Šimberová, Iveta (advisor)
Master’s thesis deals with design communication strategy for the company Vzduchoservis Ltd. It is a comprehensive set of information about the communication strategy and its methods. This work describes the procedure of firm analysis, its assessment and design of effective solutions to communication strategy.
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The Role of Information and Communication in Organisations. Diagnostic Tools of Informatiopn and Communication Processes
Sluková, Petra Zia ; Papík, Richard (advisor) ; Basl, Josef (referee) ; Vlasák, Rudolf (referee)
The Role of Information and Communication in Organisations Diagnostic Tools of Information and Communication Processes The thesis has the objective to explore the interaction of the terms information and communication in organizational settings, and to identify their common characteristics and direct mutual influence. By introducing settings with open and closed communication climates, and diagnostic tools of communication and information audits, the author highlights the mutual overlap of these terms. The first part of the thesis provides an introduction into the theoretical terms information and communication as used in the historical context of their mother disciplines, identifies their similarities and differences, and, most importantly, highlights the long-term intense overlap of these terms at various levels. The second part goes on to introduce the basic forms of organizational structures affecting information transfer, i.e. direction, speed and accuracy of formal and informal information flows in organizational communication networks. The concept of information is brought into context with communication climate which has a direct influence on its form, quantity, quality and timeliness. When characterizing the most frequently used communication diagnosis tools falling into the category of...
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Communication Strategy
Šumíčková, Tereza ; Cupák, Pavel (referee) ; Šimberová, Iveta (advisor)
Master’s thesis deals with design communication strategy for the company Vzduchoservis Ltd. It is a comprehensive set of information about the communication strategy and its methods. This work describes the procedure of firm analysis, its assessment and design of effective solutions to communication strategy.
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Modern Approaches in Managerial Communication
Novotný, Lukáš ; Jelínek, Jiří (advisor) ; Voráček, Jan (referee)
The introductory part deals with the fundamental characteristics of communication, currently used communication models, analyze the communication process and describe social nature of communication using managers communication networks inside and outside the organization. After that, the work refers to specific forms of communication and their use with ICT technology. The practical part firstly examines the managers communication needs and then analyzes the claims and demands for communication strategy. The gained knowledge is then used to design specific management communications system.
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