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Marketing Strategy of Hyundai
Jíchová, Kristýna ; Mikeš, Jiří (advisor) ; Bobák, Andrej (referee)
The final thesis whose topic is Marketing Strategy of Hyundai deals with marketing strategies and competitive advantages of the company. It is divided into two parts. The first part is dedicated to marketing in theory and describes the international strategies, marketing mix and its adaptation possibilities, media and how to use them in the most effective way given a purpose and a message of a company. It also addresses forms of market research and Public Relations. Second part is practical. Strategy of Hyundai is analyzed as a whole not leaving out its competitive advantages, media that is used by the company, PR and a usage of sport's events and sponsoring. The analysis of competition is also included as is the position of Hyundai within it. At the end there are two market surveys. One made by a research agency that deals with the brands and their positions on the market. The second was conducted by the author and is dedicated to the company itself and its customers and is researching their motivation and satisfaction.
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Strategy of Hyundai Motor Company in the international markets
Řehoř, David ; Machková, Hana (advisor) ; Malý, Josef (referee)
The thesis deals with the current form and determinants of further development of the automotive industry and strategy of Hyundai Motor Company, the fastest growing automaker in the international markets of these days. The thesis is divided into four chapters. The first one is devoted to recent development of the automotive industry with a closer focus on the main characteristics of the Czech market and mentions the major trends affecting the industry. Next part introduces HMC and analyzes the development of its position in the global automotive market. Subject of the third chapter is an analysis of the company's business strategy, which has become the key factor of its growing importance. It mentions the main company objectives, the process of creating a strategic plan, different strategic approaches in the international market, phases of strategic brand management and discribes history of the company strategy. The final part focuses on the reasons of the construction of Hyundai factory in the country, evaluates it's position in the Czech market and the analysed strategy.
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Strategies of French Car Manufacturers on International Markets
Snížek, Martin ; Machková, Hana (advisor) ; Malý, Josef (referee)
This diploma thesis aims at comparing strategies of French car manufacturers Renault and PSA Peugeot Citroën on international markets. The first chapter is focused on unveiling the particularities of different markets with paying special attention to distinguishing traditional automotive centres from emerging economies. The second part of the thesis presents Renault and its activities on international markets. Renault's activities are more profoundly studied through analysis of production (geographic distribution and its evolution, methods of entering new markets) and sales. The same structure is applied to the third chapter concerning PSA Peugeot Citroën. The author comes to a conclusion that even though France and Europe remain the main markets for both car makers their importance declines to the benefit of developing countries. Moreover, it was found out that both car manufacturers are entering new markets via cooperation with other car makers.
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Light vehicle exports from Germany to Russia
Šepanovský, Fedor ; Štěrbová, Ludmila (advisor) ; Kopecký, Jan (referee)
Growing demand for cars in Russia helps keep the car production of European car makers high. Exports from the European Union to Russian federation have grown significantly. Was found that in the position of a leading car exporter is held by German producers. Particular focus is put on rapidly shifting Russian consumer's priorities leading to changing structure of exports. The demand for diesel cars has shown a significant rise. It is estimated that this group of exports will show further stable growth exceeding the average of the whole industry. However, in the mid--term horizon the rapidly developing investments into localization of a German cars production inside Russia puts a significant drawback on exports.
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The automotive industry in the Czech Republic considering activity of TNC Volkswagen Group in the Czech market
Zeman, David ; Neuwirthová, Magda (advisor) ; Kopecký, Jan (referee)
This Bachelor Thesis focuses on automotive industry in the Czech Republic. This Bachelor Thesis describes closer the impact of economic crisis in automotive industry and the globalization of automotive industry and foreign direct investment in automotive industry in Czech Republic and also describes trade balance of this industry sector in Czech Republic. For more information value, the Bachelor thesis focuses on a TNC company Volkswagen Group, especially its representation in the Czech Republic. The main goal of this work is to determine the prognosis of the automotive industry in the Czech Republic and prognosis of the domestic market with new cars.
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Global trends in the czech car industry
Šumpichová, Romana ; Zamykalová, Miroslava (advisor) ; Grepl, Vítězslav (referee)
The aim of the thesis is to point out changes and the progress in the Czech and global automotive industry from the point of view of globalization, which is nowadays really popular phenomenon. Attention will be focused on globalization, its history and modern trends in automotive industry. Afterwards the thesis will focus on the global automotive industry which is greatly mentioned in globalization. The last three chapters are concentrated on the czech car industry and car manufacturers which are located in the Czech Republic.
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Strategy of automotive suppliers in Central and Eastern Europe
Mohelský, Lukáš ; Machková, Hana (advisor) ; Malý, Josef (referee) ; Materna, Petr (referee)
The main goal of the thesis is to analyze the development of the automotive industry on both the global and the European level from the strategic perspective and to assess the impact of the identified trends on the position of the automotive suppliers within one of the emerging centers of the industry on the European continent. The auxiliary aims of the thesis include the identification of the main reasons, which have led to the current position of the automotive industry within the Central and Eastern European region, and the forecast of the expected future development. The thesis attempts to fill the gap in the existing literature both in the Czech Republic and abroad by presenting new findings in all of the above mentioned fields.
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Implementation of FMEA analysis in logistics technology Just-in-Sequence
FRANĚK, Václav
The main objective of this master thesis is to design implementation of FMEA analysis in logistics technology Just-in-Sequence at company Robert Bosch in České Budějovice. The operational objective is to define process and product produced by technology Just-in-Sequence. Analyze newly developed technology Just-in-Sequence and compare its advantages over the original method.
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Applying lean produktion in the selected company
BÍNOVÁ, Petra
Bachelor thesis consists of two parts: a literature review and their own work. Literature review explains the reader with issues concerning situation of the automotive industry and lean manufacturing. Topics concerning the situation of the automotive industry deals with the number of cars in the Czech Republic and the world. There is an explanation of lean manufacturing and selected methods, explaining the difference between gradual improvement and improving jump. The actual work consists of chapters on the characteristics of the company, the structure of production and planning, manufacturing process selected group of products, material flows of goods and estimating losses, adding value and suggests possible zlepšení.Vše is applied to the company ŠKODA AUTO a. s., in that its activity is analyzed for calendar year 2012. Finding the necessary information regarding the operation of the company was studying the annual reports, websites and communication with executives including a tour of the museum and business operations.
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Marketing strategy of Ford on the Czech market
Kliská, Veronika ; Průša, Přemysl (advisor) ; Burda, Martin (referee)
This work deals with the marketing strategy of Ford and its goal is to analyze it and also analyze the perception of the brand on the Czech market. Furthermore it is a proposal of some solutions to improve its weaknesses. The first part focuses on the theory of the individual components of the marketing strategy. It deals with marketing concepts, marketing plan and mix and with different parts of the marketing communication. The second part describes the main historical milestones of the Ford Motor Company, its role in the Czech Republic and the analysis of the current state of the automotive market in the Czech Republic. There are also analyzed the results of several surveys focused on the perception of Ford cars on the Czech market and proposed solutions for its improvement. The third part analyzes the marketing strategy and the individual components of marketing mix. The final section contains several suggestions for improving the weaknesses of the marketing strategy of this brand.
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