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Analytical processes of marketing in building industry
Krupík, Pavel ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the analytical processes of marketing in the civil engineering. It is divided in two parts.The first one is a theoretical part, which is focused on the description of the market environment, targeted marketing, marketing mix, analysis of the marketing environment and marketing strategies applicable in the civil engineering. In the second part I analyze the company by application of GE matrix, Porter's analysis, SLEPT analysis and SWOT analysis. At the end of the thesis I present a summary of recommendations and proposal of marketing strategy based on the results and findings from these analyses, which should lead to better position of the company in the market.
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Marketing strategy proposal
Jánský, Radek ; Kouřil, Karel (referee) ; Chalupský, Vladimír (advisor)
The goal of this Diploma Thesis was the detection of the potential trends of manufactural and business activities in manufactural division AZ KLIMA, Ltd and to suggest the appropriate measures .The starting situation of this company is described in an extensive analytical part. The output is a summary of its strenghts and weakness aspects, opportunities and threats. The suggest of strategy is presented by an extended marketing mix. The emphasis is placed first of all on product sphere. There are mentioned technological and organisational impacts of commencement of production of bolting and welding ducts, spiral tubes and ending distribution elements. Afterwards there are suggested methods of economy in manufactural process, market targeting and personal impacts. At the end there are outlined the time-dependent implementation harmonogram of suggested strategy, feasibility control and evaluation of expected benefits.
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Research on Management Tools Utilization in Companies
Černý, Michal ; Pajlová, Kateřina (referee) ; Chalupský, Vladimír (advisor)
This Master’s thesis evaluates the survey that mapped using management tools in contemporary practice. Respondents were senior and middle management of companies from the Czech Republic. They had to answer what they expect from the tools and what they think about the various claims concerning the parameters of the attractiveness of the market and competition. The survey was focused on portfolio analysis.
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Marketing plannig in construction company
Procházka, Jakub ; Kopřiva, Martin (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to create a marketing plan for a building company in 2012. The theoretical part is devoted to the description the building market, strategy and marketing strategy, situational analysis and its tools. There are basic concepts explained, each division and structure. In the practical part describes the company and its activities. The marketing situation analysis, describes the current situation in which the business is located and the influences that act on it. Each analysis is the basis for creating a marketing plan for the company Klima-Brno in 2012. The marketing plan defined objectives. The chosen strategy is elaborated in action programs, by which should be complied with that goal. The conclusion is given control system and the possible risks that may impede the achievement of the marketing plan.
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Atraktivita odvětví těžebních činností v lesnictví
Pavelcová, Kristýna
Pavelcová, K., The attractiveness of the logging sector in forestry. Master thesis. Brno: Mendel University in Brno, 2023. This thesis analyses the logging sector of the forestry industry. The aim is to determine its attractiveness and to recommend a strategy to existing firms in the sector and firms that are just entering the sector. The analytical tools used to achieve this objective are PESTLE analysis, Porter's five forces model, EFE matrix, GE matrix and SPACE matrix. Recommendations are made in response to the identified opportunities and threats of the sector, taking into account the attractiveness of the sector. PESTLE analysis and Porter's Five Forces Model are used to analyse the sector and identify opportunities and threats. The evaluation of the EFE matrix, GE matrix and SPACE matrix provides information on the degree of attractiveness of the sector and the appropriate form of strategy for the business.
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Marketing environment of Lavender farm
RUMLEROVÁ, Jana
Thema of this diploma thesis is characteristics of marketing environment of Lavender farm from south Moravia. Even though this type of a business is not very known in the Czech Republic, the influences on the concrete business activity must be monitored to provide good products and to increase a competitiveness. For this purpose, the analysis of inner and outer environment was processed, due to which possible opportunities for company development were found. The important part of the thesis is the description of selected foreign lavender farms, whose goal was to find a source of inspiration and initiatives for a new services and products for Lavandia company.
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Research on Management Tools Utilization in Companies
Černý, Michal ; Pajlová, Kateřina (referee) ; Chalupský, Vladimír (advisor)
This Master’s thesis evaluates the survey that mapped using management tools in contemporary practice. Respondents were senior and middle management of companies from the Czech Republic. They had to answer what they expect from the tools and what they think about the various claims concerning the parameters of the attractiveness of the market and competition. The survey was focused on portfolio analysis.
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Marketing strategy proposal
Jánský, Radek ; Kouřil, Karel (referee) ; Chalupský, Vladimír (advisor)
The goal of this Diploma Thesis was the detection of the potential trends of manufactural and business activities in manufactural division AZ KLIMA, Ltd and to suggest the appropriate measures .The starting situation of this company is described in an extensive analytical part. The output is a summary of its strenghts and weakness aspects, opportunities and threats. The suggest of strategy is presented by an extended marketing mix. The emphasis is placed first of all on product sphere. There are mentioned technological and organisational impacts of commencement of production of bolting and welding ducts, spiral tubes and ending distribution elements. Afterwards there are suggested methods of economy in manufactural process, market targeting and personal impacts. At the end there are outlined the time-dependent implementation harmonogram of suggested strategy, feasibility control and evaluation of expected benefits.
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Marketing plannig in construction company
Procházka, Jakub ; Kopřiva, Martin (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to create a marketing plan for a building company in 2012. The theoretical part is devoted to the description the building market, strategy and marketing strategy, situational analysis and its tools. There are basic concepts explained, each division and structure. In the practical part describes the company and its activities. The marketing situation analysis, describes the current situation in which the business is located and the influences that act on it. Each analysis is the basis for creating a marketing plan for the company Klima-Brno in 2012. The marketing plan defined objectives. The chosen strategy is elaborated in action programs, by which should be complied with that goal. The conclusion is given control system and the possible risks that may impede the achievement of the marketing plan.
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The Proposal of Marketing Strategy of Selected Public Limited Company
Pala, Kateřina ; Šimánková, Monika (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with proposal and creation of marketing strategy of chosen company operating in the industrial market. The main pillar of efficiency of the marketing tools is the new proposal of marketing strategy which integrates activities of company with marketing activities through company processes. This targeted cooperation maximizes effect of the marketing activities of the company. Created synergy effects have to meet defined marketing and communication objectives.
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