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The stratiec approach of luxury fashion brands to counterfeit goods
Kubů, Karolína ; Hejlová, Denisa (advisor) ; Koudelková, Petra (referee)
This thesis examines the strategic approach of luxury fashion brands to counterfeits. The democratization of luxury fashion, the acceleration of the fashion calendar, the boom in online shopping, and last but not least the coronavirus pandemic have led to the normalization of the ownership and promotion of counterfeits. The trade in counterfeits poses a long-term risk to the economy and society. The counterfeit business can finance organised crime and its production is harmful to the planet and to workers in the supply chain. The aim of this paper is to find out how brands are dealing with this situation - what tools and strategies they are using to combat counterfeits. The theoretical introduction of the thesis explains the concept of luxury, describes the different forms of counterfeiting from a legal point of view, presents the negative and positive effects of counterfeiting, as well as recommendations on how to combat it. A qualitative method was chosen for the research, which allows to look at the topics in depth and also to explore how the topics are approached. With the help of critical discourse analysis, an answer to the question is sought: What is the current strategic approach of luxury fashion brands towards counterfeit goods? Key themes that are most frequently mentioned by the media...
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Counterfeiting and altering of money
Barák, Michal ; Gřivna, Tomáš (advisor) ; Herczeg, Jiří (referee)
in English This thesis deals with the issue of counterfeiting, in terms of both criminal and criminological perspective. Its opening is devoted to the money, especially to their historical development. The following chapter, number three, continuously moves to the description of the most widely used security features of money, especially of banknotes. Although these security features are not the subject of my thesis, this part can look quite dominant. However, I am convinced that the technical protection of money plays the pivotal role it the whole issue, so I gave them enough space at the beginning of work. The following section deals with the valid legislation and focuses primarily on the enumeration and analysis of the actus reaus under the Criminal Code. In my opinion, the focus only on criminal legislation is inadequate, and therefore I consider it is necessary to mention also other legislation which is significantly related, ie Act No. 136/2011 Coll., on the circulation of banknotes and coins and amending Act No. 6/ 1993 Coll. on the Czech National Bank, as amended, which contains mainly the Czech National Bank's role in the issues mentioned above and responsibilities of defined group of persons handling the money suspected of counterfeiting. The procedure of the Police of the Czech Republic...
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The comparison of protection of Czech and Swiss banknotes
HONNEROVÁ, Lucie
The presented bachelor thesis deals with protection of Czech and Swiss banknotes and with related criminality of forging banknotes in the Czech Republic and Switzer-land. The work describes anti-counterfeiting measures in both coun-tries and presents official statistics of the incidence of counterfeit money. The situation in both countries is then compared and leads to a conclusion which of the currencies is less protected.
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Counterfeiting and altering of money
Barák, Michal ; Gřivna, Tomáš (advisor) ; Herczeg, Jiří (referee)
in English This thesis deals with the issue of counterfeiting, in terms of both criminal and criminological perspective. Its opening is devoted to the money, especially to their historical development. The following chapter, number three, continuously moves to the description of the most widely used security features of money, especially of banknotes. Although these security features are not the subject of my thesis, this part can look quite dominant. However, I am convinced that the technical protection of money plays the pivotal role it the whole issue, so I gave them enough space at the beginning of work. The following section deals with the valid legislation and focuses primarily on the enumeration and analysis of the actus reaus under the Criminal Code. In my opinion, the focus only on criminal legislation is inadequate, and therefore I consider it is necessary to mention also other legislation which is significantly related, ie Act No. 136/2011 Coll., on the circulation of banknotes and coins and amending Act No. 6/ 1993 Coll. on the Czech National Bank, as amended, which contains mainly the Czech National Bank's role in the issues mentioned above and responsibilities of defined group of persons handling the money suspected of counterfeiting. The procedure of the Police of the Czech Republic...
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Analysis of counterfeiting and misuse of pharmaceuticals in health care after 2005
Kempný, Marius ; Kobliha, Pavel (advisor) ; Loužek, Marek (referee)
The purpose of this study is to investigate the facts related to counterfeiting and misuse of drugs in health care, including their economic and social impacts. The intention is to compare the sample of countries in this respect and to show a correlation between the development of the country and the counterfeiting or misuse of drugs. The selected problem is solved with the available statistics for individual countries and surveys conducted by the World Health Organisation. The work is divided into three parts. The first part focuses on the introduction to forgery and misuse of drugs and its economic and social impacts. It is also the typology of counterfeiting and fight methods against counterfeiting. The second part is focused on performing an analysis of selected countries with distinctive drug markets in order to compare their situations and finding relationships in terms of economic advancement. The last section focuses on recommendations and potential solutions to this problem. The thesis provides a comprehensive overview of the issues at the international level and highlights the lack of attention to counterfeiting in healthcare.
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Luxury economics - comparative analysis of conspicuous consumption among TBU, UEP and CTU students
Veselý, Pavel ; Rod, Aleš (advisor) ; Babin, Jan (referee)
This thesis focuses on the comparison of conspicuous consumption and purchase of counterfeit goods in different socioeconomic environments. For comparison, I analyzed results of the researches by Bc. Tomáš Štegmann and Bc. Jan Vágner, who deal with this issue at University of Economics in Prague (UEP) and Czech Technical University in Prague (CTU). Then I compared it with results of my survey made at Tomas Bata University in Zlín (TBU). I was able to confirm the assumption of less knowledge and worse awareness of luxury goods among students in Zlín. In the case of students of TBU low income does not play a significant role in the acquisition of a counterfeit in the future, unlike UEP and CTU. Conversely, significant factors at TBU are negative impression of an individual with counterfeit, purchase of a counterfeit in the past and recognition of fake. Negative impression of an individual with a counterfeit is consistent with findings at UEP and CTU. Purchase of a counterfeit in the past does not have significant effect on the future buy of counterfeit at both schools in Prague and effect of recognition of fake is at TBU similar to CTU. Compared to UEP, the effect has opposite direction. At TBU more students have already bought fake and also they avoid buying counterfeits in the future less than the students of UEP and CTU. Perception of counterfeiting as a crime is comparable at all schools -- it's not a serious crime.
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Luxury economics - Why VŠE students do(n't) buy counterfeits
Štegmann, Tomáš ; Rod, Aleš (advisor) ; Svoboda, Miroslav (referee)
This thesis deals with the factors influencing decisions regarding the purchase of counterfeits. Main conclusions from previous studies were examined using statistical and logistic regression analysis of data from questionnaire, which was filled by 465 students of University of economics in Prague. The most important influences reinforcing the chance to purchase counterfeits proved to be low economic level, low ability to recognize a fake and the impact of buying situation (holidays abroad etc..). High ability to distinguish fake and negative opinion on forgeries and counterfeiting as such most decreased the inclination to purchase. The survey also showed that respondents do not perceive crime associated with counterfeiting as a serious problem - this is essential information for both law enforcement authorities in the suppression of crime, related to forgery, and the companies producing original luxury products themselves.
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The analysis of crime in the banking
SMRČKOVÁ, Radka
-The thesis was focused on the analysis of damage and wear of coins and banknotes. And then there was analyzed the counterfeiting of the Czech banknotes and coins. All analyzed date were summarized in the tables and in the graphs. This analysis of the Czech crowns was compared with the same analysis of the euro bankonetes. The counterfeiting of money is not the only crime in the banking. The next possibility of the crime in the banking is the skimming of ATM (automatic teller machine). The one of parts of thesis was focused on it. There was performed the analysis of the number of cases of skimming in Czech Republic. This was compared with the analysis of the number of cases of skimming in European Union too.
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Misleading Commercial Practices with a Focus on Intellectual Property Rights Infringements
Málková, Lucie ; Horová, Olga (advisor) ; Klečka, Jiří (referee)
This master's thesis deals with a topical subject of intellectual property rights infringements as an example of a misleading commercial practice. The aim of the theoretical part is an analysis of the available data covering the topic. The paper also contains Czech and European statistics of goods infringing intellectual property rights. The thesis then focuses mainly on the issue of an illegal alcohol trade. The objective of the practical part is an analysis of consumer preferences and behaviour of Prague residents in the purchase and consumption of spirits. Another objective is an analysis of a change of consumer preferences and behaviour of Prague residents as an impact of recently revealed cases of a sell of harmful alcohol. The objectives are met via a quantitative questionnaire survey.
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