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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Brand analysis of Slevomat.cz Ltd.
 Zachová, Barbora ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Master´s thesis named Brand Analysis of Slevomat deals with the perception of this Czech brand by the end costumers. Perceived image is determined based on my own research. This diploma thesis consists of one theoretical and three practically oriented chapters. The first chapter serves as a theoretical basis for understanding the whole thesis. The second part focuses on selected company. This part is focused on introduction of the company, SWOT analysis, competition analysis and existing brand strategy. The third chapter describes how the research was conducted and provides its evaluation. The final chapter outlines possible recommendations for the future.
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Marketing utilization of Facebook, focusing on the company Slevomat.cz Ltd.
 Zachová, Barbora ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This bachelor thesis analyzes the utilization of Facebook as a marketing tool, focusing on the company Slevomat.cz Ltd. Thesis is divided into a theoretical and a practical part. The theoretical part discusses marketing, social networks and discount portals. The practical part is devoted to the possibilities of using Facebook for marketing purposes. The knowledge acquired during writing this thesis is then applied to the company Slevomat.cz Ltd. The company's marketing strategy on the most popular social network is evaluated and compared with the strategies of its competitors.
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