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The tabloidisation of broadsheets using the example of International Film Festival Karlovy Vary
Záleská, Eva ; Bednařík, Petr (advisor) ; Křeček, Jan (referee)
The bachelor thesis describes the media image of the International Film Festival Karlovy Vary from 1990 to 2012, and tabloidisation of printed newspapers on the example of the festival also in these years. At first there is devoted to historical and current form of the festival and presents theories related to infotainment. The research part is based on a quantitative content analysis. Selected daily newspapers are: Právo, Mladá fronta Dnes and Lidové noviny, selected years are: 1990, 1997, 2004, 2012. Analysis has shown that media interest in the Karlovy Vary film festival during the reporting period increased significantly. Právo devoted the most space to the festival and also published the most photos. In this period can also be traced clear increase of tabloidisation, which was reflected most in the journal Právo and at least the Mladá fronta Dnes. In 12% of the articles published in Právo that was dedicated to the festival can be found at least one character own tabloids.
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Meaning of Consumer Behaviour Changes Related to Transition from Student Social Role to Employee Social Role
Záleská, Eva ; Šanderová, Jadwiga (advisor) ; Jeřábek, Hynek (referee)
The thesis deals with the changes related to shift from university to first serious job. We have tried to find out how do graduates and university students reflects possible changes related to this situation with focus on changes in consumption behaviour. The theoretical part is based on theories of practices with their representatives Pierre Bourdieu and Alan Warde. Also approach of Mary Douglas and several classical approaches to consumption (e.g. Thorstein Veblen's conspicuous consumption etc.) and approach to reference groups theories are presented as a theoretical background of the thesis. The research is based on qualitative interviews with graduates or university students who have started to join their first serious job. All interviews have been conducted with Prague residents who work in commercial companies in Prague, their position have been often related to marketing area. The main finding is that the respondents perceive their social status as higher than before, they have started to follow practices related to their work team which have manifested also in the change of some of their consumption patterns (connected with e.g. eating, travelling, car purchasing and using). They have also different level of need to be integrated of the work team. This need is based on the age composition...
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The tabloidisation of broadsheets using the example of International Film Festival Karlovy Vary
Záleská, Eva ; Bednařík, Petr (advisor) ; Křeček, Jan (referee)
The bachelor thesis describes the media image of the International Film Festival Karlovy Vary from 1990 to 2012, and tabloidisation of printed newspapers on the example of the festival also in these years. At first there is devoted to historical and current form of the festival and presents theories related to infotainment. The research part is based on a quantitative content analysis. Selected daily newspapers are: Právo, Mladá fronta Dnes and Lidové noviny, selected years are: 1990, 1997, 2004, 2012. Analysis has shown that media interest in the Karlovy Vary film festival during the reporting period increased significantly. Právo devoted the most space to the festival and also published the most photos. In this period can also be traced clear increase of tabloidisation, which was reflected most in the journal Právo and at least the Mladá fronta Dnes. In 12% of the articles published in Právo that was dedicated to the festival can be found at least one character own tabloids.
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Relationship of artists to an artistic norm
Záleská, Eva ; Hájek, Martin (advisor) ; Svobodová, Ludmila (referee)
This bachelor thesis deals with the problem of relation of fine artists towards the artistic norm. Artistic norm consists of an aesthetic norm and other social norms related to the artistic field. The first part of the thesis is devoted to the presentation of current knowledge about the study area, mainly theoretical approach of the aesthetic norm of Jan Mukařovský, analytical concept of social field, described by Pierre Bourdieu and concept of art worlds presented by Howard Becker. Research shows that artists perceive the aesthetic norm as an integral part of a broad normative group. It is important to take a good position in the hierarchically structured artistic field. Artists are trying to differentiate themselves not only in the mainstream, but also within the artistic field. This is ensured by their authentic design and unique style. Unlike the initial literature, research confirms that artists reflect their pragmatic interests and do not fear the loss of legitimacy of their artistic activities.
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