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Proposal of Communication Mix in the Selected Company
Turečková, Erika ; Vlková, Barbora (referee) ; Milichovský, František (advisor)
The master thesis is focus on issue of travel agency, which acts as a mediator in the sale of tours to travel agencies. The thesis is structured into three main chapters. The first one is called Theoretical Basis of Work, which explains the basic concepts associated with the problem. Subsequently, another chapter called Problem Analysis and Current Situation is created. This chapter is processed through relevant analyzes. Finally, there is a chapter that contains suggestions for improving the current situation, which contribute to more effective promotion of propagation.
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The options of prosthetic equipment for people with unilateral transfemoral amputation and its impact on their physical capability
Vlková, Barbora ; Šolc, Zdeněk (advisor) ; Strnad, Pavel (referee)
TITLE: The options of prosthetic equipment for people with unilateral transfemoral amputation and its impact on their physical capability OBJECTIVES: The aim of the work is to evaluate the effect of the used components of the prosthesis on the activity level of adults with unilateral transfemoral amputation, which are currently available on the domestic market covered by health insurance with deductibles. METHODS: The basis of the analytical part is literary research and data collection of technical data sheets. The second part of the work is qualitative research and contains case studies of five probands. The research group consisted of 5 persons with unilateral transfemoral amputation aged 49-78 years. Unstructured interview and observation methods were used for data collection. RESULTS: The result of the work is a summary of information related to the assembly of different types of TF prostheses for adults and evaluation of the relation between the level of technology used and the quality of the user's life. KEY WORD: unilateral transfemoral amputation, transfemoral prosthesis, physical capability, rehabilitation, prosthetic knee joint, prosthetic foot
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The Options of Prosthetic Equipment for Patients with Transfemoral Amputation Covered by Public Health Insurance
Vlková, Barbora ; Mikšíčková, Petra (advisor) ; Šolc, Zdeněk (referee)
TITLE: The Options of Prosthetic Equipment for Patients with Transfemoral Amputation Covered by Public Health Insurance OBJECTIVES : The aim of this work is to present a comprehensive overview of prosthetic equipment for adult patients with transfemoral amputations that are currently available in Czech Republic by health insurance. The theoretical overview is supplemented by three case studies of elderly patients whose improvement of mobility helped them to get special prostheses. METHODS: The basis of the analytical part is literary research and data collection of technical data sheets. The practical part is based on personal experience, consultation with experts and records of each case. RESULTS: The result of the work is a summarization of information related to the assembly of various types of TF prosthesis for adult patients with no special demands. KEY WORDS: amputation, transfemoral amputation, femoral prosthesis, prosthetic foot, prosthetic sockets, prosthetic knee joint
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The transformation of the press releases into the media texts
Vlková, Barbora ; Trunečková, Ludmila (advisor) ; Šoltys, Otakar (referee)
The diploma thesis " The transformation of the press releases into the media texts" deals with criteria according to what journalists make decisions, what press release should be included into the news and what should not. Since the present media studies perceive gatekeeping as a broader process of information control involving all aspects of message encoding, therefore not just a selection but also a compilation, a transmition, a formation and the timing of information transmition from a supplier to a recipient, the diploma thesis also pursues the transformation process of a press release into a media text itself. The diploma thesis is divided into a theoretical and a practical part. The theoretical part includes the gatekeeping process analysis, the pseudoevent problems analysis and news production routinization analysis. This chapter summarizes the knowledge to the topic from scholarly literature. The second and the principal part of the diploma thesis is the practical and application part. This part argues a personal and a creative approach to a chosen problem solution. The premediate defined hypothesis are being disproved or approved on the basis of a practical research. The background material for this diploma thesis are the press releases of three private companies (G-PROJECT, s.r.o., The Hlubocko -...
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Proposal of Communication Mix in the Selected Company
Turečková, Erika ; Vlková, Barbora (referee) ; Milichovský, František (advisor)
The master thesis is focus on issue of travel agency, which acts as a mediator in the sale of tours to travel agencies. The thesis is structured into three main chapters. The first one is called Theoretical Basis of Work, which explains the basic concepts associated with the problem. Subsequently, another chapter called Problem Analysis and Current Situation is created. This chapter is processed through relevant analyzes. Finally, there is a chapter that contains suggestions for improving the current situation, which contribute to more effective promotion of propagation.
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The Options of Prosthetic Equipment for Patients with Transfemoral Amputation Covered by Public Health Insurance
Vlková, Barbora ; Mikšíčková, Petra (advisor) ; Šolc, Zdeněk (referee)
TITLE: The Options of Prosthetic Equipment for Patients with Transfemoral Amputation Covered by Public Health Insurance OBJECTIVES : The aim of this work is to present a comprehensive overview of prosthetic equipment for adult patients with transfemoral amputations that are currently available in Czech Republic by health insurance. The theoretical overview is supplemented by three case studies of elderly patients whose improvement of mobility helped them to get special prostheses. METHODS: The basis of the analytical part is literary research and data collection of technical data sheets. The practical part is based on personal experience, consultation with experts and records of each case. RESULTS: The result of the work is a summarization of information related to the assembly of various types of TF prosthesis for adult patients with no special demands. KEY WORDS: amputation, transfemoral amputation, femoral prosthesis, prosthetic foot, prosthetic sockets, prosthetic knee joint
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The transformation of the press releases into the media texts
Vlková, Barbora ; Trunečková, Ludmila (advisor) ; Šoltys, Otakar (referee)
The diploma thesis " The transformation of the press releases into the media texts" deals with criteria according to what journalists make decisions, what press release should be included into the news and what should not. Since the present media studies perceive gatekeeping as a broader process of information control involving all aspects of message encoding, therefore not just a selection but also a compilation, a transmition, a formation and the timing of information transmition from a supplier to a recipient, the diploma thesis also pursues the transformation process of a press release into a media text itself. The diploma thesis is divided into a theoretical and a practical part. The theoretical part includes the gatekeeping process analysis, the pseudoevent problems analysis and news production routinization analysis. This chapter summarizes the knowledge to the topic from scholarly literature. The second and the principal part of the diploma thesis is the practical and application part. This part argues a personal and a creative approach to a chosen problem solution. The premediate defined hypothesis are being disproved or approved on the basis of a practical research. The background material for this diploma thesis are the press releases of three private companies (G-PROJECT, s.r.o., The Hlubocko -...
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