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Production of featurette internet show
Poliaková, Petra ; Vondra, Zdeněk (advisor) ; Truhlář, Filip (referee)
Thesis deals with the production chain of internet show. It specifically analyzes production of featurette internet show. In theoretical part defines the concept of a production chain and internet show and then the chain is described in detail to individual parts. Thesis also focuses on differences in television and internet show and also describes social networks, specifically Facebook and Youtube and their options for publishing content and their analytics. The analytical part deals with analysis of the reference television and internet shows of which originated practical part of the bachelor project. The practical part includes a detailed description of the production chain of featurette internet show Kapustové zelí, assessment of the factors of show success and business potential.
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Reklama a vývoj techologií
Hlaváček, Tomáš ; Horný, Stanislav (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deal with the changes of advertising and its evolution based on technological progress. It sums up the development since its birth until today. It's devided into the three main time spaces: Advertising till the Industrial revolution, since the Industrial revolution until the come of IT and since the age of computers until today with the future prospects. All that is processed with the use of milestones mostly in form of arising importance of inventions and birth of mediums during particular times. I tried to make my thesis chronologically as sequenced as possible but due to the fact that the technologies and mediums were not all invented one by one but often came into existence simultaneously, some of the chapters are written retrospectively with effort to preserve continuity in text as much as possible. What would advertising look like without all the inventions a man discovered? Would that be that effective? The goal of this thesis is to summarize the evolution of advertising from its beginning and to point out its possibilities and changes it underwent over the time depending on technological progress. It shall prove we're living in the age of technological determinism which influenced the development of not only advertising but whole society to some serious extent. The thesis is supplemented by many examples of specific adverts. I believe it may serve to people as a brief overview of the evolution of advertising and as an orientation in the advertising branch in terms of technology.
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History of film post-production
Mencl, Tomáš ; Truhlář, Filip (advisor) ; Mezuláník, Radek (referee)
The purpose of this thesis is to evaluate the history of post production in film. The theoretical section describes the development of sound, recording, cutting and general film editing worldwide. It deals with both technological and methodological development. It provides a clear overview of the history of film which is relevant to the whole world and analyzes it with regards to the events that affected it. The practical section then describes the process of realizing videos reporting on interesting places around Prague. These videos are used as the main informative source in our project TruePrague, which is designed for foreign tourists who wish to experience the city in a nontraditional way. This section also includes technical and financial comparison between analog and digital film recording medium.
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Creating a functional prototype of mobile application
Vodrážka, Šimon ; Šubrta, Václav (advisor) ; Truhlář, Filip (referee)
The aim of this thesis is to create a functional prototype of mobile application which will serve to the purpose of managing warranty documents. Way how to achieve the objective is to carry out a user survey and subsequent user testing from which the prototype of mobile applications emerges. In the theoretical part I analysed the most common methods of user research and user testing and evaluated them for the purposes of my thesis. In the practical part I used the selected methods to perform user research and user testing and subsequently created a prototype.
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Effective communication on social networks, focused on Facebook
Heřmánek, Jakub ; Khabirova, Maja (advisor) ; Truhlář, Filip (referee)
My thesis deals with principles of small firm's effective communication and also with planning of communication campaign on social networks. It also contains description of the most popular and important social networks useful for marketing activities. Essential part of my thesis is implementation of my theoretical knowledge into real case. This leads into making an universal manual for campign's preparation and beggining.
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Devices for video creation and its influence on the record
Chládek, Lukáš ; Truhlář, Filip (advisor) ; Krist, Antonín (referee)
Work is focused on video recording devices, their properties and how these properties affects technical and visual aspects of the video record. To achieve the objectives of the work there was done analysis of the types of devices, finding their principle of operation and analysis of the components used to generate the record. This knowledge has been applied in the comparison of types of devices for different purposes and in the selection of equipment for a real project.
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Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities
Krejčí, Václav ; Říhová, Zora (advisor) ; Truhlář, Filip (referee)
This diploma thesis "Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities" deals with the issue of marketing commu-nication and is specifically focused on advertisement of higher education in the Czech repub-lic. Theoretical part examines goals of marketing communication, instruments of digital adverti-sing campaings and their performance indicators. In practical part, this knowledge is further modified to suit the specific segment of higher education and there is created a model of goals, instruments and performance indicators. This model is then used as a base for analysis of the digital campaign Buď dobrej!, which had been made for the University of economics in Prague, specifically for the Faculty of informa-tics and statistics. Using the results from the previous analysis, we made practical recommendations, which further expand the model created in the practical part.
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Analysis of the use of new technologies for visual communication and their social impact
Kadlecová, Petra ; Sigmund, Tomáš (advisor) ; Truhlář, Filip (referee)
The work focuses on the analysis of new technologies, which are used in visual communication. This is especially the description, characterization and their use. Another section focuses on social trends that permeate contemporary Western society, and their relationship with new technologies in the field of visual communication. It deals therefore also examines the social changes and changes in the perception of individual development and dissemination of new technologies causes. Describes the important role of visual communication in today's world and the changes in society due to widespread use of modern technology. The aim is to make the analysis and therefore a comprehensive overview of new technologies and their use in the field of visual communication. Finally, the work seeks to estimate the next direction of new technologies in the field of visual communication and create a prediction of further development in the future.
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Project management in the audiovisual production
Truhlář, Filip ; Říhová, Zora (advisor) ; Horný, Stanislav (referee)
This paper deals with the application of project management approach and determination of the project life cycle methodology, according to the PMBoK field of audiovisual production. Using other methods of project management, implementation and evaluation of control systems for processes in the formation and progress of the project. Determination of the legislation that covers this area. Creating a general procedure, which is divided into various stages of implementation and identify key processes and milestones that need to be further defined. It introduces a system of checks and assessment procedures to facilitate the acceptance and fulfillment of set conditions. Improved work and access to information that is critical for the project. Supporting the project processes with software tools to facilitate the implementation and its management.
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Copyright law, its application and observance of professional filmmaking
Truhlář, Filip ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This paper deals with the translation of legalese of the copyright law into a language which is better understandable for layman. Mentioning collective management of the copyright law and their assignment to creative professions of film crew. The definition of the job description of the particular movies professions and the presentation of signs, which makes their piece of work covered with the copyright law. Need to contracts for works of authorship and their possible use. More accurate information that is necessary for a work place for its publication and distribution. Rights that belong to producers of audiovisual works and how the work can be used. Further, the obligations arising from law. Consequences for copyright infringement.
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