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Marketing Mix of a Company
Trávníčková, Lenka ; Babáková, Šárka (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is the marketing mix of the company Theme Concept. The first part explains the theoretical background necessary for a proper understanding of the issue, which is devoted to the following analytical part dealing with a particular company, its environment, marketing research and planning with a strong focus on its marketing mix, which summarizes SWOT analysis at the end. The design part contains several own separate proposals for the company, based on the analysis results with their potential benefits.
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Communication Plan for Product and its Economical Evaluation
Trávníčková, Lenka ; Uhrová, Pavlína (referee) ; Kaňovská, Lucie (advisor)
The main target of this thesis is to create my own design of extension of communication mix for company Vypito, a.s. There is the theoretic section, which explains the basic terms related to this topic. The next analytic part is to familiar you with the environment of the company and also with its new product Frugo. This will include a part of its economical evaluation. Finally, I will propose the new extension of communication mix to company Vypito, based on the results of my own analytical elaboration, to raise awareness and extend its clientele.
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Revitalization Program of Floral Garden in Kromeriz
Vojtěšek, Jiří ; Trávníčková, Lenka (referee) ; Mikulášek, David (advisor)
The Flower Garden Foreground Revitalization in Kromeriz. Bachelor´s thesis – Faculty of Architecture, Brno University of Technology, 2009. This bachelor´s thesis deals with urbanism, adaptation and functional utilization of three adjacent parts of the Flower Garden including existing buildings, and the design of a new entry space, education center and a coffee shop.
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Revitalization Program of Floral Garden in Kromeriz
Severa, Zdeněk ; Trávníčková, Lenka (referee) ; Mikulášek, David (advisor)
Urban solutions: One of the characteristic principles of building a 17th century gardens were compactness and ohraničenost with symmetrical osovým breakdown. Hence the layout of the project, which retains the original definition of walls and the existing historic buildings and a proposal for addressing the central axis line. The height does not interfere with your original schedule, only shelter pochůzí roof garden cafe than a wall and catches the attention so when viewed from the gardens. Architectural solution: The project deals with the revitalization and new functional use of existing buildings, architectural design specified parts of historic gardens and design of new buildings. Input object - in its efforts to tackle převahovala efficient use of existing buildings layout schedule. In 1.NP was proposed by Treasury, information, souvenirs and library room, all with appropriate facilities and sanitary facilities. In 2.NP is placed on classroom theoretical instruction with audiovisual equipment, lecture hall and an apartment manager, again with all appropriate facilities and sanitary facilities. Cold Greenhouse - proposed to change the functional use of the original space in order to create conditions for the holding of events (cultural and educational events). The space is complemented by facilities, facilities for the performing season and an open box with refreshments. Orange Garden - in accordance with the basic concept of the whole project is conceived as a garden hedge maze, consisting of (height 1m), which forces visitors to interact and discover corners of the garden, which appear as a relaxing oasis corners with orange trees and benches (4 corners of the sides), or with artistic artifacts - a bronze sculpture of orange (in the center of the labyrinth). Dutch Gardens - Garden appearance in the form of "hravého maze" again corresponds to the central idea of the project. Its dominant feature is a water element in the form of channels associating the Netherlands, which must be overcome by using bridges to pass through the central garden plastice or to the main entry. Grassed area of alternating beds of flowers are characteristic of the Netherlands. Building the garden cafe and gallery - the building with pochůzí roof. Layout compact object resulting from breakage area and shifting the wall, thus leading to the creation of the form of a labyrinth with many corners, which is suitable for café, and for the purpose of the gallery. Natural lighting is ensured throughout the area and sliding windows, combined with the upper band window around the perimeter of the building. Operation of cafes and galleries (Flower garden presentation and short-term seasonal exhibitions) is provided year round. Part of the communication kernel (stair + lift) in the center of the object is a bathroom, cleaning room, storage building and technical background, which runs to the shelter covering the hole in the ceiling plate. Open Space Café is focused on pohledové dominante Dutch mythological sculpture garden, while the intimate gallery space is turned into a labyrinth of green orange gardens. Pochůzí roof of the building is complemented by the water element, which connects the building with an area of Dutch gardens. Linking the orange garden is achieved prolínáním wall cafes with hedgerow labyrinth. Horticultural Greenhouse - in accordance with the basic concept is designed in the shape of water drops with the presentation of the beds výpěstk
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Marketing Mix of a Company
Trávníčková, Lenka ; Babáková, Šárka (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is the marketing mix of the company Theme Concept. The first part explains the theoretical background necessary for a proper understanding of the issue, which is devoted to the following analytical part dealing with a particular company, its environment, marketing research and planning with a strong focus on its marketing mix, which summarizes SWOT analysis at the end. The design part contains several own separate proposals for the company, based on the analysis results with their potential benefits.
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|
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Communication Plan for Product and its Economical Evaluation
Trávníčková, Lenka ; Uhrová, Pavlína (referee) ; Kaňovská, Lucie (advisor)
The main target of this thesis is to create my own design of extension of communication mix for company Vypito, a.s. There is the theoretic section, which explains the basic terms related to this topic. The next analytic part is to familiar you with the environment of the company and also with its new product Frugo. This will include a part of its economical evaluation. Finally, I will propose the new extension of communication mix to company Vypito, based on the results of my own analytical elaboration, to raise awareness and extend its clientele.
|
|
|
Revitalization Program of Floral Garden in Kromeriz
Vojtěšek, Jiří ; Trávníčková, Lenka (referee) ; Mikulášek, David (advisor)
The Flower Garden Foreground Revitalization in Kromeriz. Bachelor´s thesis – Faculty of Architecture, Brno University of Technology, 2009. This bachelor´s thesis deals with urbanism, adaptation and functional utilization of three adjacent parts of the Flower Garden including existing buildings, and the design of a new entry space, education center and a coffee shop.
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