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Proposal of Marketing Strategy of Company BRUNENSIS.cz, spol. s r.o.
Jaroš, Martin ; Strašil, Pavel (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with a proposal of marketing strategy for existing organization. The first part contains the theoretical basis for better understanding of the issue, on which the practical part is based. Practical part consists of the analysis of the macroeconomic and microeconomic environment. In the final conclusion are presented the concrete proposals of improvement of the marketing strategy in the company.
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Critical Sector Analysis of the Fuel Market
Jaroš, Martin ; Strašil, Pavel (referee) ; Škapa, Stanislav (advisor)
In my bachelor‘s thesis I have analysed the diesel fuel market in the Czech Republic from the point of view of the petrol stations offers as well the consumers demand. It concerns oligopoly market form, where the front positions are taken by foreign brands. I have determined the structure type by the data referring to the market power of particular petrol station networks and also thanks to the price research itself. Consumers behave quite often very illogically in this market due to the lack of available information. These conclusions I have obtained by the market research I did on active drivers. A modern solution is a new web portal establishment based on cooperation with petrol stations, which would provide information about the fuel market to the drivers.
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Software support proposal focused on determination of break even point
Strašil, Pavel ; Tolarová, Jitka (referee) ; Škapa, Stanislav (advisor)
This bachelor's thesis will customize software application with focusing on Break Even Point Analyze. The Study is examining expenses of retail company selling household goods and pointing out their possible optimization. For this reason is used currently most popular and user well known spreadsheet processor Microsoft Excel which has ability to automatically create and program appropriate functions using the programming language VBA.
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Critical Sector Analysis of the Fuel Market
Jaroš, Martin ; Strašil, Pavel (referee) ; Škapa, Stanislav (advisor)
In my bachelor‘s thesis I have analysed the diesel fuel market in the Czech Republic from the point of view of the petrol stations offers as well the consumers demand. It concerns oligopoly market form, where the front positions are taken by foreign brands. I have determined the structure type by the data referring to the market power of particular petrol station networks and also thanks to the price research itself. Consumers behave quite often very illogically in this market due to the lack of available information. These conclusions I have obtained by the market research I did on active drivers. A modern solution is a new web portal establishment based on cooperation with petrol stations, which would provide information about the fuel market to the drivers.
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Software support proposal focused on determination of break even point
Strašil, Pavel ; Tolarová, Jitka (referee) ; Škapa, Stanislav (advisor)
This bachelor's thesis will customize software application with focusing on Break Even Point Analyze. The Study is examining expenses of retail company selling household goods and pointing out their possible optimization. For this reason is used currently most popular and user well known spreadsheet processor Microsoft Excel which has ability to automatically create and program appropriate functions using the programming language VBA.
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Proposal of Marketing Strategy of Company BRUNENSIS.cz, spol. s r.o.
Jaroš, Martin ; Strašil, Pavel (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with a proposal of marketing strategy for existing organization. The first part contains the theoretical basis for better understanding of the issue, on which the practical part is based. Practical part consists of the analysis of the macroeconomic and microeconomic environment. In the final conclusion are presented the concrete proposals of improvement of the marketing strategy in the company.
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