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Communication with supporters of AC Sparta Praha
Sochor, Pavel ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Communication with fans of AC Sparta Praha Objectives: Main objective of this thesis is analyze communication of club AC Sparta Praha with fans, reveal shortcomings and make suggestions for improvement Methods: In this thesis were used methods of analyze of documents, halfstructured interviews and focal group Results: When analyzing the data, it was found that club communication with fans was not used properly and some shortcomings were revealed. As a result of these deficiencies, proposals have been made to improve communication with the fans. Keywords: football, fans, public relations, marketing communication 2
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