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Marketing research of ASICS brand image
Procházková, Petra ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Title: Marketing research of ASICS brand image Objectives: The objective of the inquiry is to identify the image of the ASICS brand by view of Czech consumers of products associated with running. The aim is to find out how is ASICS brand perceived by runners, what is brand awareness among Czech consumers of running products, knowledge of the brand and experience with ASICS brand. Then, to make suggestion that could improve ASICS brand image in the Czech market. Methods: The marketing research used in this survey is in the form of an electronic questionnaire. It is quantitative structured marketing research. Results: The inquiry results show that the awareness of ASICS brand is highest among brands specialized in running. However, ASICS is third, following Adidas and Nike. ASICS brand is associated with words like shoes, running, quality, comfort, sport and technology. 87% of respondents know ASICS brand. ASICS is perceived as a credible, successful, and important on market with running equipment; modern, and favorite. In the front of view of product is brand founded as a brand, offering new technology product with good-looking design, high quality product and purely sporty product. However, on the Czech market ASICS has weak propagation. Only 13% could connect ASICS with some athlete, team or sport...
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The Current Discussion about Sex Education in the Czech Republic and the Roman Catholic Church's View on This Issue
Procházková, Petra ; Hošek, Pavel (advisor) ; Bargár, Pavol (referee)
This work deals with sex education in the Czech Republic and Roma Catholic's concept of sex education. The first part is focused on concept of sexuality, the definition of sex education, its objectives, principles and methods in relation to the concept of education institutions and selected experts. It also includes a description of the historical context of the development of education. The second part is devoted to the Roman Catholic's view of human sexuality, sexual pedagogy, the role of parents in sex education, its principles and methods. The last part is focused on comparing of the Roman Catholic's concept of sex education with the opinion of experts and educational institutions in the Czech Republic. Powered by TCPDF (www.tcpdf.org)
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Sex Education and Christianing Focused on Czech Republic
Procházková, Petra ; Hošek, Pavel (advisor) ; Bargár, Pavol (referee)
UNIVERZITA KARLOVA V PRAZE EVANGELICKÁ TEOLOGICKÁ FAKULTA Sexuální výchova a křesťanství se zaměřením na ČR DIPLOMOVÁ PRÁCE Autor: Petra Procházková Katedra: Katedra religionistiky Vedoucí práce: Doc. Pavel Hošek, ThD. Studijní program: Teologie Studijní obor: Humanitární a pastorační práce Rok vydání: 2012 This work deals with sex education, and Christianity in the Czech Republic. The first chapters are focused on basic concepts that are related to sex education, sex education definition, the concept of sex education, its levels, principles and objectives. The introduction of sex education is a description of its historical context. The second half is devoted to Christian churches view on sexual education, Christian values, Christian principles and the principles of sex education, the specific forms and documents of the Church, who by this subject. The last part is focused on comparing the Christian concept of sex education with the opinion of experts of different professions, whose gaze is focused mainly on sex educaion in educational institutions.
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Transsexualism - Human Relations with a View to Partner Relation
Procházková, Petra ; Klimešová, Anna (advisor) ; Milfait, René (referee)
This essay is about transsexualism. You can read about history of this word and its definition. There is part about diagnosis, treatment and about work with people, who have problems with their gender identification. You can learn about other words, which related with transsexualism and you can get know something about medical care or about facts, which related to this theme. There are parts about social, juridical and spiritual views, which can be very interesting. The important part is about human relations. There is part about family, friends or about relations in institutions (school, employment). Another part attends to relationship between partners. One of these partners has problem with transsexualism. The last part of this essay is based on two conversations, which were done with people, who have problem with their gender identification. You can get know about their opinions of relationship between partners. Powered by TCPDF (www.tcpdf.org)
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Study of diversity of weed communities on the selected farm in Central Elbe Region
Procházková, Petra ; Kolářová, Michaela (advisor) ; Václav, Václav (referee)
The diploma thesis examines the species diversity of weed communities in selected farm in the middle Elbe. Evaluation of the site is ranked in the sugar beet growing region. Specifically, it was evaluated weed plots Agromaso Ltd. in the immediate vicinity of the town Brandys nad Labem-Stara Boleslav at an altitude of 169 m n. m. Rated the weed in conventional crop farming in winter wheat and oilseed rape.
Data collection was conducted in early March this year, before the spring herbicide treatment. Application of herbicides in cultures were performed in the fall. On each plot were evaluated with 5 random plots with an area of 1 m2 per headlands and 5 plots of the same area in the center stands.
The values obtained were sorted into tables and graphs. Multivariate analyzes were investigated differences in species composition in the center stand and on headlands. Furthermore, differences in species composition of weed communities of cereals and oilseeds. These analyzes confirmed the following hypothesis:
Hypothesis 1: weed species diversity at the edges and inside the land varies.
This hypothesis was confirmed by multivariate analyzes. Diversity on the edges of the land was higher than in the centers stands. On the edges of the land occurred more weeds than in centers of growth. The center crop of winter wheat were the only two species of weeds, while the edge 8 kinds of weeds. On land with oilseed rape situation was similar, margins land accounted for nine weed species and hunting center, only 7 weeds. This fact is confirmed by the Shannon - Wiener index of diversity.
Hypothesis 2: There are differences in species composition of weed communities of cereals and oilseeds (due to diversion from the original methodology was modified hypothesis).
The research confirmed the hypothesis 2, multivariate analysis demonstrated that the species composition of grain and oilseeds differ. Effect of composition on the crop species spectrum was found to be statistically significant. Types Elytrigia repens, Apera spica venti, Stellaria media were found only in the growth of winter wheat. The crop of winter oilseed rape occurred entirely different kinds of weeds, for example. Sinapis arvensis, Galium aparine, Euphorbia helioscopia, Erodium cicutarium.
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The Proposal of Motivation System in the Mining Company
Dubnický, Marek ; Procházková, Petra (referee) ; Mucha, Martin (advisor)
This bachelor thesis deals with a shortcomings of motivational system of employees in the company Hornonitrianske bane Prievidza a.s. The introductory part summarizes the theoretical knowledge and the second part includes familiarization with the company and actual manpower analysis. Consequently based on analysis I suggest a solution which would be optimal for management and simultaneously for employees.
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Ecotoxicity tests on cellular level
Procházková, Petra ; Vávrová, Milada (referee) ; Zlámalová Gargošová, Helena (advisor)
Endocrine disrupting compounds among significant environmental pollutants. They are dangerous both for humans and other organisms by affect their hormonal system. They enter the environment during production, use and disposal some chemicals, but they may be of natural origin. The aim of this work is to give a brief overview of possible methods of determination of the presence of ecotoxic substances in the environment, using the in vitro toxicity assays. These tests use cell cultures instead of test organisms. The work describes principles of ecotoxicity tests at the cellular level, such as cell viability assays, cell proliferation assays, assays based on the metabolic activity of cells or DNA microarrays. A significant part of this work is focused on the possibilities of determination of endocrine disruptors by selected assays. They are ligand binding assays, reporter gene assays (recombinant yeast assay, mammalian-based reporter gene assays) and cell proliferation assay called E-screen. Significance and rationale use of tests to prove the endocrine activities in environmental matrice is given through examples of studies in which the tests were used.
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The Business Plan for the Foundation of a Kindergarten
Soukupová, Šárka ; Procházková, Petra (referee) ; Bayerová, Vladimíra (advisor)
The master´s thesis is the proposal of the business plan for the foundation of a private kindergarten in Ivančice, as a limited liability company. The proposal is based on market needs and analysis of general and business environment, for which is typical the excess demand for services of kindergartens over their existing capacities. Organizational, marketing and especially financial plan backs up viability selected business.
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