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Media reflection of negative parliamentary election campaign in 2002,2006 and 2010
Pistulková, Petra ; Křeček, Jan (advisor) ; Štechová, Markéta (referee)
Diploma thesis focuses on media reflection of negative Czech parliamentary election campaign in 2002, 2006 and 2010. The main goal of this thesis is to find out, whether media did reflect at the time the use of negative political marketing by Czech political parties in the way Czech political scientists describe it. Theoretical part explains the principles of political marketing and characterises parliamentary election campaign in 2002, 2006 and 2010. Empirical part gathers results of quantitative content analysis that were made for each pre- election period 13 weeks before elections in Hospodářské noviny, Lidové noviny and Mladá fronta DNES. The results of quantitative analysis did not confirm the hypothesis that those researched newspapers would in the period of 13 weeks before election reflect higher use of negative political marketing.
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Commneted translation: Les neuf vies du chat (Laurence Bobis, Gallimard: Paris 1991)
Pistulková, Petra ; Belisová, Šárka (advisor) ; Šotolová, Jovanka (referee)
The work Commented translation: Les neuf vies du chat contains a translation of a part of a French book called Les neuf vies du chat (Nine lives of cats; Laurence Bobis, Paris: Gallimard, 1991, p. 26-57). Commentary is also included. The introduction contains basic information about the translated text. The first chapter presents the translation itself and it is followed by the commentary of the translation. The commentary analyzes major difficulties encountered during the process of translation. Key words: Commented translation, Translation, French, Czech, Cat, Society
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Parliamentary election campaign in 2002,2006 and 2010: analysis of election materials
Pistulková, Petra ; Dvořáková, Vladimíra (advisor) ; Němec, Jan (referee)
Diploma thesis focuses on parliamentary election campaign of Czech Social Democratic Party (ČSSD) in 2002, 2006 and 2010. The hypothesis is that ČSSD maintains relatively stable core of voters, manages to call on them through their political campaign and to keep their support. Yet ČSSD is unable to catch new voters, especially young people and university educated voters. The goal is to prove or disprove this hypothesis and to give a reason why it is so. This paper outlines the influence of political marketing and presents a critical analysis of political marketing. It examines trends in Czech parliamentary election campaigns of 2002, 2006 and 2010 and the shifts in voters preferences. The paper analyses election materials in order to determine the profile of ČSSD voters and to explain why ČSSD has this profile of voters.
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Political marketing in Democratic Party primary elections 2008
Pistulková, Petra ; Dvořáková, Vladimíra (advisor) ; Faturová, Marie (referee)
This work analyzes the use of political marketing of Barack Obama and Hillary Clinton in Democratic Party primary elections 2008. Theoretical definition of political marketing is followed by a description of main characteristics of presidential candidates (image, support from celebrities and family and the use of media). Following part deals with primary elections themselves, with decisions made by Obama and Clinton and their outcome on exit polls. The goal of this work is to answer the question: What were the key elements that lead to the victory of Barack Obama and how did he succeed in winning over Hillary Clinton, who was considered to be the frontrunner to win?
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