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Attitude of Czech Citizens about foreigners – March 2017
Pilecká, Jarmila
In March 2017 Public Opinion Research Centre included a block of questions connected to foreigners. Respondents commented on foreigners who live in the Czech Republic and in their place of residence. Research also included set of questions about general attitudes connected to foreigners such as their impact on Czech culture, unemployment, health ricks and economy. Respondents also evaluated whether foreigners are the solution of problem of ageing population in the Czech Republic.
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Compliance with Standards of Customer Service in Sale Section
Svobodová, Tereza ; Remr, Jiří (advisor) ; Pilecká, Jarmila (referee)
The bachelor thesis is focused on the form of post-capitalist personal sales. It focuses mainly on the topic of building a relationship with a customer in selling, as a typical phenomenon of postcapitalism, and its influence on sales indicators. In theory, this type of sale is introduced from the point of view of sociologists and experienced salesman. It presents the context of its origin, its form and its specifics and principles. The thesis is based on the fact that it is important to gain customer trust in establishing a relationship between the sales assistant and the customer and thus the company and the customer. Trust is formed in the communication process, as a rule in an retail environment. This communication has its own rules in the form of customer service standards in sale. For a comprehensive view of the issue, a case study company has been selected and used as an example of how these standards are set in the guidence of a real retail company. In its stores, compliance with these standards in customer communication was measured by the Mystery Shopping method of research. The acquired data of the survey made it possible to compare whether stores with better results of Mystery Shopping research have also better results in increasing sales indicators such as sales, conversions, average value of...
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Mixed mode data collection: PAPI and CAPI comparison
Pilecká, Jarmila ; Buchtík, Martin (advisor) ; Hendl, Jan (referee)
Usage of mixed mode is popular among researchers mainly because of its flexibility and possibility of lowered costs, time and response bias. Therefore engagement in analysis of potential differences and problems is necessary mainly in mapping effects of these combinations. My diploma thesis focuses on possibilities of equivalence of mixed mode PAPI and CAPI collection of data. I use Multi-Group Confirmatory Factor Analysis (MG CFA) for analysing the equivalence of measurement. This is quite unusual method for analysing a mixed-mode and few researchers used it till now. Most of the studies focused on differences in answers of respondents caused by mode effect or cognitive process of answering the questions. Key words: Mixed mode design, equivalence, confirmatory factor analysis, CAPI and PAPI, mode effect
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Online dating
Pilecká, Jarmila ; Lupač, Petr (advisor) ; Hamplová, Dana (referee)
The usage of online dating sides has increased in last few decades. This kind of meeting potential new partner is specific in many ways. Especially in communication, ways of selection and initiation of the relationship online. The reduction of information is another phenomenon in this kind of interaction as a result of creating impression. This contains lying and deception in self-presentation on online dating sides as well. Analysis of data suggests, that men tell lies more than women. They also fell more disclosed on the internet. In addition the users of online dating sides usually tell lies to a person of different gender. The usage of internet appeared as one of the factors that influences the usage of online dating sides for initiation of new relationship as well. Key words: Online dating, self-presentation online, computer mediated communication
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Czech public opinion on the current situation in Ukraine – March 2017
Pešková, Veronika ; Pilecká, Jarmila
In the opinion poll carried out in March 2017 by the Public Opinion Research Centre, questions regarding the current situation in Ukraine were included. More specifically, the questionnaire asked surveyors about their concerns for the situation in Ukraine, and their perception of it as a security threat to the Czech Republic, Europe, and the World. The same survey from March 2017 also implemented analogous questions about the so-called Islamic State (IS), and the previous survey from February 2017 included parallel questions about the refugees (regarding the European migrant crisis). The listed events are also included in the press release."
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Attitude of Czech Public to Accepting of Refugees in February 2017
Červenka, Jan ; Pilecká, Jarmila
In February 2017 Public Opinion Research Centre included a block of questions connected to accepting refugees from countries affected by military conflicts. Questions focused mainly on opinion towards accepting refugees from concrete regions (Ukraine, Middle East and North Africa), concern with the current situation around refugees and perception of the situation as a security threat. Press release shows also the comparison with public opinion in Poland.
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