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Personnel Management in the Public Sector
Fialová, Aneta ; Němec, Otakar (advisor) ; Pavlík, Marek (referee)
Master's Thesis is focused on personnel management in public sector. Human Resources are the basis for quality and efficient managing of public administration. Theoretical aspects of personnel management in the public sector are stated in the first part of the thesis. There are described the roles of personnel management in public administration and subsequently there are described the theoretical differences between personnel management in the public and private spheres. In the second part of the theory there are specified individual personnel activities such as job analysis, recruitment and selection of employees, employee adaptation, employment closing, employee training, employee evaluation and employee wages and benefits. Beside usual literature there are quotes from the Act No. 312/2002 Coll. of local government officials and amending certain laws. The practical part describes and analyzes the personnel activities in two districts of Prague, namely the Municipal Authority of Prague 9 and Prague 13. The aim of the thesis is to evaluate personnel management in selected urban areas, compare them to each other and suggest some improvements and recommendations for the future.
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Design of system external communication in district of Prague 14
Novotný, Tomáš ; Pešek, Ondřej (advisor) ; Pavlík, Marek (referee)
The purpose of this work is to analyze the existing forms of external communications of municipal authority in Prague 14 and suggest improvements to modern approaches and appropriate to the needs of local residents. This area is developing dynamically in the Czech Republic. Methods that are common in the private sector are now moving into the public administration, as the new trend is to understand its performance as a service. This is related to the need for better interaction between the municipal authorities and the relevant residents. The theoretical part will summarize current knowledge on the topic. With their help, then the practical part will verify their existing application, reveal shortcomings and suggest corrective solutions. I would like to emphasize that I will not deal with internal communication of municipal authority.
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Modern management approaches to Public Sector organizations with a special focus on Public Private Partnership projects
Pavlík, Marek ; Veber, Jaromír (advisor) ; Wokoun, René (referee) ; Dušek, Josef (referee)
This thesis is dedicated to modern management approaches to Public Sector organizations with a special focus on projects of Public Private Partnership. This topic is one of the latest issues not only in the Czech Republic but also in numerous European countries. The public sector and its organizations are going through total modernization in these countries. This results in higher quality and more effective Public Services for citizens. I view this problem from 2 perspectives and ask the following questions which reflect the main hypothesis of this thesis: which modern approaches (tools, methods) are the most often used (intended to be used) including their contributions to higher quality and more effective management of organizations of municipalities in the Czech Republic, how is the principle of Public Private Partnership perceived and used in organizations of municipalities in the Czech Republic (Water sector) including barriers which hinder its use. It has been proven that for achieving higher quality and more effective results in the Public Sector, it is not only suitable but even systematically necessary to use modern tools of organization and management. These tools are nowadays commonly applied in the Public Sector. At the same time it has also been proven that Public Private Partnership can significantly support management in the Public Sector through its own implementation of modern tools. Further widening the use of modern tools of management and cooperation between the Public and the Private Sector is sustained through the spreading of knowledge. This is based on sharing ?good praxis?, transparent legislation and appropriate (procedural) methodology for implementation.
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Marketing and PR strategy of company PVK
Fialová, Aneta ; Postler, Milan (advisor) ; Pavlík, Marek (referee)
Goal of this thesis Marketing and PR strategy of company PVK is analysis of marketing strategy and recommendation of possibilities to the future planning. The thesis is divided into two parts - theoretical and practical. In theoretical part there are written basic information about marketing, marketing of services, strategic planning and communication mix - mainly PR. Practical part describes PVK company, its marketing projects and corporate identity. Final recommendations are based on SWOT analysis.
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Modern Trends in Public Administration Management
Kozlová, Martina ; Krbová, Jana (advisor) ; Pavlík, Marek (referee)
The Thesis analyses modern trends in the management of Public Administration in Czech Republic. The reforms and changes in Public Administration are supported by the implementation of management tools and tools focused on quality of Administration. These tools, including elements of corporate governance and some principles of private sector market, aims to improve and make the Public Service more effective. New Public Management (NPM) can be considered as a general name for the tools and for the concept of the Management of Public Administration, in particular meaning the principles of Process Management, the Balanced Scorecard (BSC), Benchmarking, the Common Assessment Framework and other methods and tools based on the models of TQM and EFQM. The practical part of the thesis contains the surveys and evaluation of the efficiency of the above mentioned models by the Regional Authority and selected municipalities, including their strengthts and weaknesses.
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