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The proposal to promote ultimate frisbee in the Czech Republic aimed at increasing the number of active female players
Novotná, Alžběta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Topic: The proposal to promote ultimate frisbee in the Czech Republic aimed at increasing the number of active female players Objectives: The main objective of this thesis is to design a communication strategy that will lead to the expansion of women's ultimate frisbee membership base in the Czech Republic. Methods: In this thesis a qualitative method as an interview or personal interviewing and quantitative method in the form of secondary data analysis are used. The simple purposive sampling method was used to determine the sample of respondents. Results: The results of the work are based on an analysis of secondary data, interview with the chairman of the association and personal interviewing of 30 players ultimate frisbee and it leads to the formation of four proposals for communication ČALD. Key words: Czech Assosiation of flying disc, World Flying Disc Federation, marketing communication strategy, marketing communication, non-traditional sports games
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Legal and economic aspects of management of non-profit sports organizations in the Czech Republic compared to other country
Novotná, Alžběta ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Legal and economic aspects of management of non-profit sports organizations in the Czech Republic compared to other country Objectives: The aim of the thesis is to compare the important legal and economic aspects of management of non-profit sport organizations in the Czech Republic and Slovakia. The subsidiary objective is to describe the current state of functioning of selected non-profit sports organizations in the Czech Republic and the Slovak Republic Methods: In order to achieve the objectives the method of document analysis and the comparison method is used in this thesis. The method of document analysis is applied to describe the current form of legal and economic aspects of management of non-profit sports organizations in the Czech Republic and Slovakia. The comparative method is used through selected comparative criterias to draw a comparison between the situation of non-profit sports organizations in both countries. Results: In the final part of the thesis the similarities and differences between non-profit sport organizations of the type of association in the Czech Republic and type of civic association in the Slovak Republik are described from the point of view of legal and economic aspects of management. The results of the final thesis consist of defining the strengths of the...
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The proposal to promote ultimate frisbee in the Czech Republic aimed at increasing the number of active female players
Novotná, Alžběta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Topic: The proposal to promote ultimate frisbee in the Czech Republic aimed at increasing the number of active female players Objectives: The main objective of this thesis is to design a communication strategy that will lead to the expansion of women's ultimate frisbee membership base in the Czech Republic. Methods: In this thesis a qualitative method as an interview or personal interviewing and quantitative method in the form of secondary data analysis are used. The simple purposive sampling method was used to determine the sample of respondents. Results: The results of the work are based on an analysis of secondary data, interview with the chairman of the association and personal interviewing of 30 players ultimate frisbee and it leads to the formation of four proposals for communication ČALD. Key words: Czech Assosiation of flying disc, World Flying Disc Federation, marketing communication strategy, marketing communication, non-traditional sports games
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Bologna "in noir" in chosen proses by Carlo Lucarelli
Novotná, Alžběta ; Flemrová, Alice (advisor) ; Pelán, Jiří (referee)
The abstract Introducing part of the work is focused on development of literary genre noir in Italian context, especially on ca. last twenty years, introduces its authors in the area of Emilia- Romagna and Bologna as a city of crime. In the analytic part, the two of Lucarelli's noir series with commissioner Coliandro and inspector Negro are comparatively analised from following chosen aspects: the character of protagonist, the character of criminal, the type of a crime, investigative methods, settings, and in the end language, expression means and role of the narrator. In conclusion, the specifics of literary genre noir in settings of Bologna are described, including the relation between fiction and reality in Lucarelli's writings and the constants of the author's poetic are outlined on the basis of comparative analysis of the series.
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The postmodern novel: Foucault's pendulum by Umberto Eco
Novotná, Alžběta ; Flemrová, Alice (advisor) ; Pelán, Jiří (referee)
Introducing part of the work is focused on short summary of Umberto Eco's bibliography and postmodern elements in author's novel writings. The focal point of the work is analysis of Eco's novel Foucault's pendulum, first the subject aspect (story, characters, cultural and historical references), then the formal aspect (narrative structure, interpretation, levels of reading and intertextuality). In conclusion, the novel is introduced in context of author's novel writings.
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Advertisement Regulation in the European Community Law
Novotná, Alžběta ; Pavlok, Jan (advisor) ; Mikeš, Jiří (referee)
Advertisement plays an important role in the life of companies and it is understandable that there can be advertisements created, which will try to gain benefits for the company in various ways, causing damage to other competitors or to consumers included. A logical reaction is the creation of legal and ethical regulation in order to prevent this. Advertisement regulation exists on national level and in the course of the european integration development also a regulation on the community level has been created, especially in form of directives that have to be incorporated into member states' national legislation. Some of the directives allow the states to preserve stricter provisions, unless they are in conflict with the Treaty establishing the European Community, whereas in others the principle of maximal harmonisation is applied, forbidding stricter regulation. This diploma thesis describes legal regulation in the Czech Republic and the European Union as well as ethical regulation on the domestic and european level. It introduces the most important statutes and directives. One part is completely focused on self-regulation in the area of advertising. The last chapter then outlines possibilities of protection against advertisements that violate the mentioned legal and ethical standards by means of judicial or other authorities and self-regulation.
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