Original title: Návrh na propagaci ultimate frisbee v ČR zaměřený na zvýšení počtu aktivních hráček
Translated title: The proposal to promote ultimate frisbee in the Czech Republic aimed at increasing the number of active female players
Authors: Novotná, Alžběta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Abstract: [cze] [eng]

Keywords: Czech Assosiation of flying disc; marketing communication; marketing communication strategy; non-traditional sports games; World Flying Disc Federation; marketingová komunikace; netradiční sportovní hry; Světová federace létajícího disku strategie marketingové komunikace; Česká asociace létajícího disku

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/75811

Permalink: http://www.nusl.cz/ntk/nusl-345212


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-06-20, last modified 2022-03-04


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