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National Repository of Grey Literature

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	Regulation of video sharing platform services and its reflection in Czech legislation Laboutka, Tomáš ; Podzimek, Jan (advisor) ; Connelly Kohutová, Radka (referee) Detailed record
	Evaluation of Entrepreneurial Opportunities Laboutka, Tomáš ; Lukeš, Martin (advisor) ; Fried, Jan (referee) The overall aim of this study is to provide insights into the process of entrepreneurial opportunity evaluation, as it is really exercised by successful entrepreneurs. First part addresses the theoretical background of the problem and provides a comprehensive overview of the existing literature. Six propositions for the construct of entrepreneurial opportunity evaluation theory are designed. Second part focuses on empirical testing and analysing of the six propositions. The research is based on personal interviews with 31 highly-experienced entrepreneurs in the Czech Republic. Practical suggestions are provided for academics, and 10 main recommendations are presented for the entrepreneurs. Detailed record
	Marketingový průzkum a restrukturalizace marketingového konceptu firmy TRY.audiovisual s důrazem na komunikaci Laboutka, Tomáš ; Postler, Milan (advisor) ; Hylmarová, Tereza (referee) Marketingový koncept a marketingová strategie jsou základním stavebním kamenem každého podniku. Jasně vymezují smysl existence firmy, směr jejích aktivit a také určují cílové trhy a prostředky, díky kterým jich lze úspěšně dosáhnout. Pro podniky jsou nejen významným nástrojem řízení, ale svojí konkrétní stavbou zároveň definují i jejich jednoznačnou konkurenční výhodu v daném prostředí a čase. Aktuálnost konceptu a schopnost firmy reagovat na potřeby prostředí jsou pro udržení této výhody stěžejní. Cílem této práce je analýza marketingové strategie a marketingového průzkumu a aplikace získaných poznatků při restrukturalizaci této strategie a marketingového konceptu společnosti TRY.audiovisual. Detailed record

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