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Sales Promotion and Advertising of Company
Králová, Andrea ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on the subject of marketing communication of BM Fitness Havlíčkův Brod sports club. It aims particularly at sales promotion and advertising, whose principles are explained in the first, theoretical part of the thesis. The practical part examines and evaluates the current state of the company. The last chapter introduces own suggestions and recommendations for improving the marketing strategy of the sports club.
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Multifuntional house in Beroun
Králová, Andrea ; Mizerová,, Lenka (referee) ; Smolka, Radim (advisor)
The theme of the diploma’s thesis is a Multifuntional house in Beroun. It is a new building of an independently building. The building is situated in the part of Plzeňské předměstí in the town Beroun, on the Košťálkova street. The rectangular building has three aboveground floors and one underground floor. There are a café with facilities, two shops, a utility room, the main entrance and household facilities on the partunderground floor. On the aboveground floors are situated 14 dwelling unit of different sizes, one of them is designed for persons with reduced mobility and orientation. The supporting vertical system is formed a of a reinforced concrete skeleton and a infill wall from ceramic bricks POROTHERM. Reinforced concrete slabs create the horizontal supporting constructions. A vegetation flat roof forms the roofing above whole building. The peripheral building shell consists of a ventilated facade from fiber-cement boards.
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Detached House with Business Premises
Králová, Andrea ; Šagát, Erik (referee) ; Smolka, Radim (advisor)
The theme of the bachelor’s thesis is a detached house with business premises. It is a new building of an independently standing detached house with business premises. The building is situated in the residential part of the town Rudná, in the Příčná Street. The building is designed for 4 persons; it has two aboveground floors and one underground floor. A roofed parking place for one car is situated on the ground floor. The business premises are designed for 1-2 workers of a travel agency and are operationally divided from the detached house. The supporting vertical system is a combination of a ferroconcrete skeleton and walls from aerated concrete blocks PORFIX. Ferroconcrete plates and beams create the horizontal supporting constructions. A vegetation flat roof forms the roofing above the business premises and the second aboveground floor; a terrace is placed above the first aboveground floor. The peripheral building shell consists of a ventilated facade from fiber-cement.
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Sales Promotion and Advertising of Company
Králová, Andrea ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on the subject of marketing communication of BM Fitness Havlíčkův Brod sports club. It aims particularly at sales promotion and advertising, whose principles are explained in the first, theoretical part of the thesis. The practical part examines and evaluates the current state of the company. The last chapter introduces own suggestions and recommendations for improving the marketing strategy of the sports club.
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Phenomenon of White
Vítek, Petr ; KRÁLOVÁ, Andrea (advisor) ; SMOLÍK, Robert (referee)
This diploma thesis describes the phenomenon of white color
from the Western world’s culture context point of view. The search
for white color in fine arts and white color as an expression and
an art tool in the theater is the main topic of this thesis. I play
with functions of the color in the theater in a way it can appear
completely non-theatrical due to the theatrical convention, and yet,
it is still widely used nowadays. On the other hand, however, in art,
white has become a conventional color in the gallery space of the
20th century.
In the practical part of the thesis, I reflect two theater projects, in
which I participated as a scenographer in the DISK theater. I am
looking for white leitmotifs in the projects and whether you can talk
about the motive that represents my creative handwriting.
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THE INFLUENCE OF CURRENT DESIGN AND FASHION TRENDS UPON THE STAGE DESIGN ART
Rozsnyóová, Lenka ; KRÁLOVÁ, Andrea (advisor) ; SMOLÍK, Robert (referee)
This diploma thesis reflects my inspirational resources I relied on when realizing creative projects during my studies at the Academy of performing Arts in Prague.
It consists of two major parts - theoretical and practical.
The first one is an analysis of the major influences upon my scenographic work - mainly visual art, fashion & folklore.
In the second part of this thesis I analyse the body of my work (theatrical as well as non-theatrical projects) where all these influences have manifested themselves. There are also visual materials attached to the thesis where the actual creative process of the projects realised can be traced.
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Use of Analog Image in a Theatre
Rajnišová, Natálie ; SMOLÍK, Robert (advisor) ; KRÁLOVÁ, Andrea (referee)
In this thesis I will deal with a phenomenom of an analog image in a theatre. I will try to reflect this theme through an author project Chambre of minds on which I ve’been working during the last year of my studies at DAMU. In introduction I will illuminate a meaning of the analog image, in the first part I will focuss on a photography, film material and everything which is related to this in a theoretical but also technical way. Then I will introduce all this material in a context of the theatre, I will focuss on inspiring artists, who are touching this topic. In a practical part at first I will mention fundamental thoughts and specifics of an artistic movement Art brut, which is in my project deeply connected with images and fotomaterial. Then I will explain a basic concept of Chambre of minds, from now I will describe technological principles of used objects. Afterwards I will deal with a global proccessus of our creation during two last semesters and with a question of performance. The last step will be photography as holder of an idea in the theatre and I will apply it on an immersive theatre Pomezí. I will compare both of these projects from the point of view of using the analog material and principle of photography in the theatre. In conclusion I will summarize all my experiences and I will try to outline a result of my research in analog image.
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FRAGMENTS OF ORDINARINESS RESEARCHED FROMTHE VIEW OF SCENOGRAPHY AND SOUND
Fleková, Klára ; SMOLÍK, Robert (advisor) ; KRÁLOVÁ, Andrea (referee)
This thesis presents the staging of performance TAJENKA. It's preparation took place
from summer 2015 to summer 2016. The main theme is based on ordinary life, which author
feels she´s part of. The author shows how she has been collecting material to prepare her
first original production, and describes the whole procedure of the story creation. She
endeavours to offer a sufficient insight into the way of thinking about the topic, describes
how she has been evaulating the importance of individual fragments, and also the way she faced the work with sound engineers and directing, which ment a brand new experience for her. The thesis contains a description of all the phases of developement of the story, even those ways which were impossible, and justifies those obtions that were chosen. It offers insight into the artist's way of thinking and in the end this way is exposed to an evaulation, trying to reveal weaknesses, which are to be improved in future projects.
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Multifuntional house in Beroun
Králová, Andrea ; Mizerová,, Lenka (referee) ; Smolka, Radim (advisor)
The theme of the diploma’s thesis is a Multifuntional house in Beroun. It is a new building of an independently building. The building is situated in the part of Plzeňské předměstí in the town Beroun, on the Košťálkova street. The rectangular building has three aboveground floors and one underground floor. There are a café with facilities, two shops, a utility room, the main entrance and household facilities on the partunderground floor. On the aboveground floors are situated 14 dwelling unit of different sizes, one of them is designed for persons with reduced mobility and orientation. The supporting vertical system is formed a of a reinforced concrete skeleton and a infill wall from ceramic bricks POROTHERM. Reinforced concrete slabs create the horizontal supporting constructions. A vegetation flat roof forms the roofing above whole building. The peripheral building shell consists of a ventilated facade from fiber-cement boards.
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Detached House with Business Premises
Králová, Andrea ; Šagát, Erik (referee) ; Smolka, Radim (advisor)
The theme of the bachelor’s thesis is a detached house with business premises. It is a new building of an independently standing detached house with business premises. The building is situated in the residential part of the town Rudná, in the Příčná Street. The building is designed for 4 persons; it has two aboveground floors and one underground floor. A roofed parking place for one car is situated on the ground floor. The business premises are designed for 1-2 workers of a travel agency and are operationally divided from the detached house. The supporting vertical system is a combination of a ferroconcrete skeleton and walls from aerated concrete blocks PORFIX. Ferroconcrete plates and beams create the horizontal supporting constructions. A vegetation flat roof forms the roofing above the business premises and the second aboveground floor; a terrace is placed above the first aboveground floor. The peripheral building shell consists of a ventilated facade from fiber-cement.
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