Original title: Podpora prodeje a reklama konkrétní společnosti
Translated title: Sales Promotion and Advertising of Company
Authors: Králová, Andrea ; Havíř, David (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2021
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Bakalarska prace se zameruje na problematiku marketingove komunikace sportovniho klubu BM Fitness Havlickuv Brod. Venuje se predevsim podpore prodeje a reklame, jejichz podstata je vysvetlena v prvni, teoreticke casti prace. Prakticka cast analyzuje a vyhodnocuje soucasny stav spolecnosti. Posledni kapitola predstavuje vlastni navrhy a doporuceni pro zlepseni marketingove strategie sportovniho klubu. The bachelor’s thesis focuses on the subject of marketing communication of BM Fitness Havlíčkův Brod sports club. It aims particularly at sales promotion and advertising, whose principles are explained in the first, theoretical part of the thesis. The practical part examines and evaluates the current state of the company. The last chapter introduces own suggestions and recommendations for improving the marketing strategy of the sports club.
Keywords: advertising; marketing; marketing communication; sales promotion; sports club; marketing; marketingová komunikace; podpora prodeje; reklama; sportovní klub

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/199878

Permalink: http://www.nusl.cz/ntk/nusl-445256


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses