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The Proposal of New Marketing MIX of Production Firm
Koukalová, Barbora ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
Theme of my Bachelor Thesis called “Proposal of New Marketing Mix Production Company” is the analysis of current condition of marketing mix in shoemaking company Bábor Eurodance and proposal of changes at enhancement. The first chapter deals with history of marketing mix and describes individual featurses of conception 4P. Second chapter aims at describing the selected company and individual features of marketing mix. It also evaluates the insufficiency in the current marketing mix. Last chapter is devoted to the proposal of changes at current marketing mix enhancement and also to contributions and costs of the proposed solution.
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Marketing Strategy of a Company
Koukalová, Barbora ; Musil, Lukáš (referee) ; Chalupský, Vladimír (advisor)
The object of my thesis „Marketing strategy of a company“ is analyse of marketing strategy of firm Bábor Eurodance and marketing strategy suggestion for next period. The first part is divided into sections where various theoretic resources of marketing and processing of marketing strategy can be found. Second part is focused on firm Bábor Eurodance, mainly on its present marketing strategy, creation of subbases for new marketing strategy suggestion and third part includes proper subbase of this strategy.
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The Proposal of New Marketing MIX of Production Firm
Koukalová, Barbora ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
Theme of my Bachelor Thesis called “Proposal of New Marketing Mix Production Company” is the analysis of current condition of marketing mix in shoemaking company Bábor Eurodance and proposal of changes at enhancement. The first chapter deals with history of marketing mix and describes individual featurses of conception 4P. Second chapter aims at describing the selected company and individual features of marketing mix. It also evaluates the insufficiency in the current marketing mix. Last chapter is devoted to the proposal of changes at current marketing mix enhancement and also to contributions and costs of the proposed solution.
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Marketing Strategy of a Company
Koukalová, Barbora ; Musil, Lukáš (referee) ; Chalupský, Vladimír (advisor)
The object of my thesis „Marketing strategy of a company“ is analyse of marketing strategy of firm Bábor Eurodance and marketing strategy suggestion for next period. The first part is divided into sections where various theoretic resources of marketing and processing of marketing strategy can be found. Second part is focused on firm Bábor Eurodance, mainly on its present marketing strategy, creation of subbases for new marketing strategy suggestion and third part includes proper subbase of this strategy.
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