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Variants of Financing of Fixed Assets Acquisition
Kohout, Matěj ; Balík, Petr (referee) ; Fedorová, Anna (advisor)
This bechelor´s thesis is focused on variatons of financing fixed assets. Informs about finacial state of company and its options with which it can finance purchasing assets. Compare different offers of loan and leasings, which are available on the market, and at the end of the work evaluate which form of financing is the best for company.
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Website presentation of the Kooperativa NBL's basketball clubs
Kohout, Matěj ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Web presentation of basketball clubs in Kooperativa NBL Objectives: The main objective of this diploma thesis is to create a summary of recommendations for the web presentation of the sports club through marketing research based on the evaluation of existing websites, but also based on the requirements, recommendations and expectations of website visitors. Methods: There are used two interdependent methods in the thesis. The first method is the content analysis of the website, which was subjected to 12 websites of KNBL clubs. The second method is Focus Group, which was attended by 8 selected respondents. Results: The research results show that the web presentation of clubs in KNBL is on the high level. The results show that the expectations and demands of visitors in certain areas do not meet the reality on the website itself. Keywords: Internet, web page, online marketing, online communication
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Marketing Research of the perceived value of the sport brand Air Jordan
Kohout, Matěj ; Janák, Vladimír (advisor) ; Višněvský, Andrej (referee)
Title: Marketing research of the perceived value of the sport brand Air Jordan. Objectives: The main aim of the Bachelor thesis is using marketing research to determine how basketball players engaged in the highest Czech competition Kooperativa National Basketball League, perceive and know sports brand Air Jordan. Methods: Method of work is marketing research, which is conducted by written inquiries. Results: The results of the research are interpreted in the practical part of the thesis. The responses show that basketball players in Czech Republic know the brand, logo, country of origin and the first product of Air Jordan, with which the brand entered the market. On the other hand their knowledge is not so profound. Only a third of respondents is aware that the brand Air Jordan was separated from the parent company and operates independently. Air Jordan is seen as a mark of quality, innovation, precision and primarily as a basketball brand. Air Jordan occupies third place among sport brands behind Nike and Adidas. Basketball players have positive and loyal relations to the brand Air Jordan. Most of respondents would recommend Air Jordan to their friends. All survey results were used not only for rating but also to create a proposal how to use these results in the area of promotion the brand Air...
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Variants of Financing of Fixed Assets Acquisition
Kohout, Matěj ; Balík, Petr (referee) ; Fedorová, Anna (advisor)
This bechelor´s thesis is focused on variatons of financing fixed assets. Informs about finacial state of company and its options with which it can finance purchasing assets. Compare different offers of loan and leasings, which are available on the market, and at the end of the work evaluate which form of financing is the best for company.
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