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Marketing survey of public opinion on the use of countryside in the Vysocina region
Hovorka, Lukáš
The thesis deals with the Marketing survey of public opinion on the use of countryside in the Vysočina Region. Specifically, the public opinion on the current use and intensity of the following areas surveyed: municipal and private green areas, agricultural land, forestry, hunting, fishing and nature protection. The theoretical part describes the Vysočina Region its demography, socio-economics, economy, agriculture, forestry, hunting, fishing, protected areas, renewable resources and other trends that occurred in this area. The empirical part deals with research. It describes the data collection, analysis, evaluation and finding relationships between the obtained data. Finally there were given recommendations for development of the Vysočina Region.
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Comparison of Services Provided by the European, American and Asian Airlines
Žahourová, Lenka ; Valentová, Jana (advisor) ; Hovorka, Lukáš (referee)
This thesis deals with the comparison of services provided by the European, American and Asian airlines. The first chapter describes fundamental terms important for the next elaboration of the thesis. It briefly describes the history of aviation, its pros and cons, airlines and their classification. The main part of this chapter is specification of services provided by the air transport, ground and on-board. Current trends in the air transport are briefly defined in the second chapter. The third chapter determines comparative criteria and criteria for selection of airlines whose services are compared. Services of selected airlines are listed in the fourth chapter and their comparison is performed.
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Airlines' integration and its impact on the consumer behaviour of customers.
Kosinová, Lucie ; Valentová, Jana (advisor) ; Hovorka, Lukáš (referee)
This thesis describes the process of integration between airlines and its positive and negative impacts on customers. It deals with characteristic features of individual forms of integration with the greatest attention paid to alliances and mergers. With respect to the fact that the passenger's choice of airline is to a large extent influenced by the price of the ticket, an empirical model is introduced to explore the impact of the membership in one of the global alliances on the final price of the long-haul tickets. Besides, the attention is paid to the nature and diversification of services provided. In the next section the thesis deals with the upcoming merger between British Airways and Iberia, its preconditions, form of the new company and identification of the potential risk factors that could have a negative impact on the company.
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Working conditions of Czech airlines (ČSA a.s.) personnel
Fuksa, Jakub ; Valentová, Jana (advisor) ; Hovorka, Lukáš (referee)
The aim of the thesis is descreption and analysis of legislative regulation of working conditions in Czech republic and its special modification for the work in the air transport industry with practical application of these rules in Czech airlines. It also provides complex information about special atributes of work of air crews and characterizes Czech airlines human resource management.
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Analysis and design of communication strategies of CSA a.s.
Hovorka, Lukáš ; Postler, Milan (advisor) ; Novotný, David (referee)
Práce analyzuje komunikační strategii společnosti ČSA a.s. - vlajkového dopravce České republiky. Teoretická část shrnuje poznatky o marketingové komunikaci a marketingová specifika letecké dopravy. Aplikační část se věnuje strategii a pozici Českých aerolinií na trhu letecké dopravy, analýze užití jednotlivých nástrojů komerční komunikace. V závěru práce jsou uvedena autorova komunikační doporučení.
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