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President of the Republic and his Relationship to the Executive Branch
Fuchs, Jan ; Pavlíček, Václav (advisor) ; Jirásková, Věra (referee)
RIGOROUS THESIS - SUMMARY President of the Republic and his Relationship to the Executive Branch The thesis analyses the current constitutional legislation concerning the position of the President of the Republic pursuant to Constitutional Act No. 1/1993 Coll., the Constitution of the Czech Republic; special emphasis is placed on the aspects of the relationship of the President to the executive branch of power, particularly the Government as a whole and its Prime Minister. For better clarity and also to provide a theoretical basis, the author gives a brief overview of the constitutional development of parliamentary democracy in the United Kingdom, France and the U.S.A. insofar as this is, in the author's opinion, necessary for better understanding of the current regulation of the position of the President within the Czech Constitution. Since the author is well aware of the substantial effect of historical regulations on the wording of the current Constitution (not only in terms of the office of President of the Republic), he also deals in his thesis with the developments of constitutional law since 1918, when the Czechoslovak Republic was founded as an independent state. The thesis aims to analyse the office of President of the Republic, along with his position and relationship to other constitutional...
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Business practices behind running a restaurant
Talaš, Petr ; Fuchs, Jan (advisor) ; Srpová, Jitka (referee)
This bachelor thesis aims to investigate and map the business practices behind running a typical successful restaurant and to build a financial model based on the findings. Then it verifies whether the model would remain profitable assuming all the business practices are in line with the law and it is investigated how would the initial conditions have to change in order to maintain the original profitability, still being in line with the law at the same time. The theoretical part describes how is the profit and loss model built and mentions the law relevant to the financial aspects of running a restaurant. Finaly a few short suggestions how to improve profitability is formed.
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Development of company by inland and foreign expansion
Vorlík, Petr ; Fuchs, Jan (advisor) ; Dohnal, Petr (referee)
This Bachelor paper deals with recommendation of suitable marketing and business strategy for Triola company expansion inlands and abroad into Germany and Hungary. Concerning the Czech Republic, the expansion will be accomplished in opening of new retail stores combined with customer communication adjustments. In Hungary and Germany, it will be accomplished through foreign e-shop launching. Hypotheses are researched by SWOT method, Porter's Five Forces Model and PEST macro-environmental analysis. For strategy identification was used 4P marketing method, in case of the Czech Republic extended to fifth P - people.
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Sales promotions actions at a customer of an international enterprise
Hudec, Dávid ; Cimler, Petr (advisor) ; Fuchs, Jan (referee)
The aim of the bachelor´s thesis is the analysis of the processes and procedures used in the environment of international FMCG enterprises and during preparation, execution and evaluation of sales promotion actions organized at retail buyers of products of an FMCG enterprise in the Czech Republic. The theoretical part includes definitions of key terms from international marketing, which are subsequently used in the practical part. The practical part at first considers sales promotion actions. It sets the basic functioning of a selected enterprise and, by using examples, it explains the procedure of the preparation of such an action, the communication with all the parties involved, such as the retailer or the graphic studio, and the individual phases of the action. Next, it describes a part of regular sales promotions of the enterprise in the form of preparation and utilization of displays for displaying products in the retailers´ stores.
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Entrepreneurship of the Clarins Group on the Czech and Slovak market
Titková, Tatiana ; Cimler, Petr (advisor) ; Fuchs, Jan (referee)
The bachelor thesis is focuses on entreptreneurship of the Clarins Group on the Czech and Slovak market. The first chapter of the theoretical part defines the 4P concept of the marketing mix and its individual parts. The second chapter of the bachelor thesis is dedicated to explaining terms as brand, brand identity and positioning. Practical part focuses on the introduction of the group and its brands and description of the sortiment in detail. Thesis also provides information about the most important distributors of the group on the Czech and Slovak market and bring a closer look at marketing communication. The last chapter is dedicated to Company's social responsibility of the group.
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